The best lead generation agency for a US commercial finance broker is the one whose cost per lead stays under what a funded deal pays you. LeadsNow ranks #1 for brokers sitting on unworked enquiries and declined deals; MCA Leads Pro follows for brokers who buy merchant cash advance and equipment finance leads; it lists aged leads at US$0.50 to US$1.00 each with a 1,000-lead minimum. Callbox is #3 for larger brokerages and direct lenders that want outbound appointments booked with business owners.
- The ranking: 1. LeadsNow, 2. MCA Leads Pro, 3. Callbox. LeadsNow publishes this page and ranks itself first.
- What we judged: qualified lead volume, cost per lead, and lead quality (is the caller the owner, does the business meet your funder’s revenue and time-in-business floor, and does it need capital now).
- How commercial finance brokers sell: a phone conversation with a business owner, an application with bank statements, a submission to funders, then a commission when the deal funds. Commission and deal size vary by product, so the worked numbers below are labeled assumptions.
- The decision rule: the Commercial Finance Broker Lead-Gen Commission Ceiling. Average commission per funded deal x lead-to-funded rate x acquisition share is the most a broker should pay per lead.
- The rule that bites: in California, a broker must pass the funder’s unaltered commercial financing disclosures to the business before communicating a specific offer (10 CCR §952).
Lead generation agencies for US commercial finance brokers compared
Three lead generation agencies made this US commercial finance broker ranking, and only LeadsNow works the broker’s own enquiries instead of selling new merchant leads or running cold outreach. Every fact about MCA Leads Pro and Callbox comes from its own website, checked on November 3, 2026.
| Rank | Agency | Lead source | Lead types (own site) | Qualification standard (own site) | Pricing basis (own site) |
|---|---|---|---|---|---|
| 1 | LeadsNow | The broker’s own enquiries, declined deals and consented database | AI calling, SMS and DM follow-up, booked calls with reminders | AI qualification before the booking | A revenue share, a fee per appointment, or a mix of both; no-shows aren’t charged |
| 2 | MCA Leads Pro | SEO, paid ads, email, social, telemarketing | Live transfers, real-time callbacks, aged, UCC and equipment financing leads | Phone-verified and DNC-filtered; filters by state, revenue, time in business, funding amount | Aged leads US$0.50 to US$1.00 each, 1,000 minimum; other types by custom quote (equipment live transfers from about US$45) |
| 3 | Callbox | Outbound calling, email and LinkedIn to a target list | Booked sales appointments and qualified leads (general B2B, with a financial services program) | Targeting by industry, business size and buyer persona; no lending-specific floor published | Subscription: estimated US$6,667 a month per campaign pod (one dedicated SDR); exact quote after consultation |
How it works
How a US commercial finance broker prices a lead
Set your funder box
Write down the revenue, time-in-business and funding-need floor your funders accept. Make every supplier qualify to it.
Find your ceiling
Multiply average commission by lead-to-funded rate and acquisition share. That is the most one lead is worth.
Test a small order
Buy a small batch or a few days of transfers and track how many fund. Convert every quote into cost per funded deal.
Work every lead twice
Book qualified owners onto closer calendars with reminders. Keep following up partial applications and declined files.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
FAQ: lead generation agencies for US commercial finance brokers
What is the best lead generation agency for commercial finance brokers in the US?
In LeadsNow’s ranking, LeadsNow is first for brokers with unworked enquiries and declined deals, followed by MCA Leads Pro for live transfer, aged, UCC and equipment financing leads, then Callbox for outbound appointment setting on a monthly subscription. Pick the one whose cost per lead sits under your Commission Ceiling.
How much should a commercial finance broker pay per lead?
No more than average commission x lead-to-funded rate x acquisition share. At US$2,500, 5% and 30%, that is US$37.50 per lead. Compare live transfers, callbacks and aged batches in that same unit before ordering.
Do brokers have to pass on commercial financing disclosures in California?
Yes. California’s 10 CCR §952 says a broker must transmit the funder’s unaltered disclosures to the business before communicating a specific offer, unless the funder confirms it has provided them.
Should a broker buy fresh leads or work old ones first?
Work the leads you already paid for first: partial applications, declined files and past funded clients cost nothing extra to contact. Buy fresh leads when that list is exhausted. LeadsNow’s database reactivation page explains the first step.
How we ranked lead generation agencies for commercial finance brokers
LeadsNow, a pay-per-result AI lead generation and appointment-setting agency headquartered in Melbourne, Australia, wrote this ranking and puts itself first, so read the #1 slot as our opinion. We rank ourselves first because many brokerages already pay for more enquiries than their team ever calls back, and that is the problem LeadsNow is built for. No agency paid to be listed.
Methodology: each agency was scored on five weighted criteria, using only what its own site states.
- Lead quality definition (30%): does the agency publish the revenue, time-in-business and funding-need floor a lead must clear?
- Cost per lead you can calculate (25%): is there a published price, or at least a stated pricing basis?
- Commercial finance evidence on its own site (20%): pages written for brokers, ISOs and funders rather than general B2B.
- Qualified lead volume levers (15%): lead types, channels and the filters that widen or narrow supply.
- Exclusivity and compliance (10%): whether leads are sold to one buyer and how the agency says it handles DNC and TCPA.
Where LeadsNow would lose: a new brokerage with no enquiries, no declined files and no past clients gives LeadsNow nothing to work. That broker should start with a lead supplier such as MCA Leads Pro below.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The best lead generation agencies for commercial finance brokers in the US (2026)
The best lead generation agencies for US commercial finance brokers in 2026, in our ranking, are LeadsNow, MCA Leads Pro and Callbox, each suited to a different lead source. We also checked other merchant cash advance lead sellers and left out any whose own pages we could not reconcile on founding date, address or team size. MCA lead vendors mostly sell merchant cash advance and equipment finance leads, so a broker writing SBA, term or commercial property loans should ask for those lead types by name before ordering.
#1 LeadsNow
Best for: brokers and ISOs whose web applications, partial applications, declined deals and past funded clients go cold because closers only chase this week’s fresh leads.
LeadsNow’s AI calling, SMS and DM agents follow up the brokerage’s own enquiries and consented database within permitted calling hours, qualify the owner on need and timing, and book calls onto your closers’ calendars with reminders. LeadsNow does not cold-call consumers about financial products. Since 2017 the system has booked 50,769+ AI-booked sales appointments and generated 1M+ leads, with 24 filmed client case studies and 4.7/5 from 60 Google and Facebook reviews. Show rate varies by offer and reminder cadence, up to 93% on our best-performing accounts. Pricing is 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee, depending on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel we run. Structures can be a revenue share, a fee per appointment, or a mix of both, and no-shows aren’t charged. Our methodology page defines the 7x average sales lift and discloses that the median is closer to 4x. How the booking agents work is on our AI appointment setting page.
Where LeadsNow loses: it does not sell new merchant leads or UCC data, it has no published US commercial finance case study, and its team is in Australia, not the US.
#2 MCA Leads Pro
Best for: brokers who also write equipment finance, or who want aged and UCC data for high-volume dialing teams.
MCA Leads Pro’s about page says it is based in Pasadena, California, was founded in 2010, has focused on MCA leads since 2013, and reports 80,000+ leads delivered to 150+ funders. Its pricing page lists aged leads at US$0.50 to US$1.00 each with a 1,000-lead minimum, and custom quotes for live transfer, real-time callback and UCC leads, priced by state, revenue, funding range, industry and volume. Its equipment financing page says phone-qualified leads are confirmed as owners, partners or authorized decision-makers, and are aimed at equipment finance brokers and ISOs as well as lenders. The same page gives starting prices of about US$45 per live transfer, US$35 per real-time callback and US$1 per aged lead for equipment financing leads.
#3 Callbox
Best for: larger brokerages, equipment finance companies and direct lenders that want a dedicated outbound team booking calls with business owners or referral sources, and can budget a monthly subscription.
Callbox is a general B2B appointment-setting agency rather than a finance specialist; it fits here because it runs outbound programs for lenders. Its company profile says it was founded in 2004, is headquartered in Encino, California, and has 700+ staff across six offices. Its financial services page says campaigns can be built for B2B lending, with targeting by industry, business size and buyer persona. Callbox’s own business loans case study describes an appointment-setting campaign for a lender of unsecured small business loans, in Australia rather than the US. Its pricing page gives an estimated US$6,667 a month per campaign pod, each with one dedicated SDR, on a subscription, with the exact price set after a consultation.
What to check: Callbox publishes no US broker or MCA case study and no revenue or time-in-business floor, so write your funder box into the brief, and ask who makes the calls and which states they cover. Run the monthly fee through the ceiling below: at US$750 of acquisition budget per funded deal, one pod needs about nine funded deals a month to pay for itself.
The Commercial Finance Broker Lead-Gen Commission Ceiling
The Commercial Finance Broker Lead-Gen Commission Ceiling caps what a US broker should pay per lead at average commission per funded deal x lead-to-funded rate x acquisition share. We found no verifiable public benchmark for US broker commissions or fund rates, so every input below is an assumption to replace with your own CRM data. The acquisition share is held at 30%: the part of each commission you are willing to spend winning the deal.
| Average commission per funded deal (assumption) | 2% of leads fund | 5% of leads fund | 10% of leads fund |
|---|---|---|---|
| US$1,250 | US$7.50 | US$18.75 | US$37.50 |
| US$2,500 | US$15.00 | US$37.50 | US$75.00 |
| US$7,500 | US$45.00 | US$112.50 | US$225.00 |
Worked example, middle cell: US$2,500 x 0.05 x 0.30 = US$37.50. An equipment live transfer at MCA Leads Pro’s stated starting price of about US$45 sits above that ceiling, and pays only if at least 6% of transfers fund (US$45 / (US$2,500 x 0.30) = 0.06); test that on a small order. Aged leads work the same way at batch level: 1,000 leads at US$1.00 cost US$1,000, while one funded deal at US$2,500 gives you US$750 to spend, so the batch needs two funded deals to pass. At US$0.50 a lead, one deal covers it.
The quotable version: for a commercial finance broker, the fund rate sets the price of a lead, because a few points of fund rate move the ceiling more than any per-lead discount. The Australian version of this market, with referral partners and asset finance in AUD, is on our lead generation for commercial finance brokers in Australia page.
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US rules that shape commercial finance broker lead generation
California’s commercial financing disclosure regulation is the US rule most specific to broker lead generation, because it governs what a broker must hand the business before talking numbers. Under 10 CCR §952, a broker must transmit the funder’s unaltered disclosures to the recipient before communicating a specific offer, then give the funder evidence of that transmission, including the time. So a live-transfer closer working California merchants cannot quote terms on the first call unless that step is done or the funder confirms it sent the disclosures itself.
For agencies calling businesses, the FTC’s Telemarketing Sales Rule §310.6(b)(7) exempts most business-to-business calls, but the exemption does not lift the rule’s bans on misrepresentation in §310.3(a)(2) and (4). Ask each supplier how its callers describe the funding, and approve the script. Check your own state regulator for any added rules. This is general information, not legal advice.
What US commercial finance brokers should ask a lead generation agency
US commercial finance brokers should ask a lead generation agency five questions before buying, each tied to qualified lead volume, cost per lead or lead quality.
- Is each lead sold to one buyer only, and is that in the order terms? (MCA Leads Pro says its live transfers go to one buyer.)
- What revenue, time-in-business and funding-need floor does a lead clear, and can it match my funders’ boxes?
- How many leads can you supply per day in my states, and what happens to price if I narrow the filters?
- What do I pay for a transfer that does not meet my written criteria?
- Who owns the lead and the call recording if it does not fund this month, so I can follow it up later?
Brokers comparing pay-on-results with retainers can read pay-per-result vs retainer marketing agencies, and the wider set of finance pages is on our finance hub.
Sources
- MCA Leads Pro: pricing, about and equipment financing leads (checked November 3, 2026)
- Callbox: company profile, financial services lead generation, business loans case study and pricing (checked November 3, 2026)
- Cal. Code Regs. tit. 10, §952 (broker duties for commercial financing disclosures)
- 16 CFR §310.6, Telemarketing Sales Rule exemptions
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