The best lead generation agency for commercial finance brokers in Australia in 2026 is LeadsNow for brokers who already have enquiries and a database to work, followed by Who Needs Leads and Your Finance Guide. Judge each one on cost per settled deal: at Who Needs Leads’ published $105 + GST per business loan lead, a 10% lead-to-settlement rate means $1,050 per deal.
- The ranking: 1. LeadsNow, 2. Who Needs Leads, 3. Your Finance Guide. LeadsNow publishes this page and ranks itself first; the reasons and weights are below.
- Why LeadsNow is #1: it turns the enquiries, declined deals and past clients a brokerage already holds into booked calls, and it is paid on results (a revenue share, a fee per appointment, or a mix of both), so leads that never book cost LeadsNow, not the broker.
- The test: the Commercial Finance Broker Lead-Gen Settlement Breakeven. Divide the price per lead by what one settled deal earns you: that is the settlement rate you must beat before buying leads pays.
- The rules that bite: the National Credit Code generally does not cover credit used predominantly for business purposes, but the Spam Act 2003 still requires consent for every marketing email or SMS, including ones an agency sends for you.
How we ranked lead generation agencies for commercial finance brokers
LeadsNow ranked lead generation agencies for Australian commercial finance brokers on three tests: qualified lead volume, a cost per lead you can calculate, and the controls each agency shows over lead quality.
Methodology and disclosure. LeadsNow, a pay-per-result AI lead generation and appointment-setting agency, wrote this page and ranks itself first. We checked every other provider on its own website on 3 November 2026, used only what those pages say, and say plainly where we could not find a price. No provider paid to appear. Weights: qualified lead volume, meaning evidence the provider serves finance brokers and business or asset borrowers rather than every industry (35%); cost per lead or per deal you can work out from a published price or stated model (35%); lead-quality controls such as verification, exclusivity and pre-qualification (30%).
LeadsNow ranks first because it is the only entry paid on booked results rather than on leads delivered, which moves the cost of bad-fit enquiries from the broker to the agency.
How it works
How a commercial finance broker tests a lead provider
Get the all-in price
Ask for price per lead, currency, GST basis and minimum order. Use the published price or a written quote.
Pull your settlement rate
Count how many past bought or ad leads settled. Split business-purpose leads from consumer ones.
Run the breakeven
Divide price per lead by what a settled deal earns you. Buy leads only if your settlement rate beats that line.
Book every lead fast
Call, text and qualify each lead, then book the business owner into a broker’s calendar with reminders.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
Frequently asked questions
What is the best lead generation agency for commercial finance brokers in Australia?
LeadsNow ranks first for brokers who already have enquiries and a database, because it books qualified calls and is paid on results. Who Needs Leads ranks second for exclusive business loan leads at a published price, and Your Finance Guide third for exclusive, postcode-matched business and asset finance enquiries quoted on request.
How much do commercial finance leads cost in Australia?
Who Needs Leads lists $105 + GST per business loan lead, paid upfront. Your Finance Guide quotes a per-lead price in writing based on lead type, state and weekly volume. Both were checked on 3 November 2026.
How do I know if bought business loan leads will pay off?
Bought leads pay only when your settlement rate is above the price per lead divided by what a settled deal earns you. At $105 per lead and an assumed $1,500 per settled deal, that line is 7.0%.
Does the National Credit Code apply to business loan leads?
Generally not when the credit is predominantly for business purposes. ASIC says the Code covers credit to natural persons or strata corporations used wholly or predominantly for personal, domestic or household purposes or residential investment, so record the loan purpose on every lead.
Can LeadsNow work leads I buy from another provider?
Yes, where the leads were collected with consent for you to contact them. LeadsNow’s AI calling, SMS and DM agents follow up and qualify them and book calls; the AI appointment setting page explains how.
Commercial finance lead generation agencies compared
The three lead generation options for commercial finance brokers below differ most in what you pay for: booked calls, a verified lead, or a settled deal.
| Provider | What you buy | Pricing (checked 3 Nov 2026) | Business-finance focus on its own site | Lead-quality control it describes | Best for |
|---|---|---|---|---|---|
| 1. LeadsNow | Booked calls from your enquiries and consented database | 5–25% of the revenue it generates (revenue share), or an equivalent pay-per-appointment fee, or a mix | Finance hub and a commercial finance broker guide; 121 Brokers case study | AI qualification on your criteria before a call is booked | Brokers with a database and more enquiries than time |
| 2. Who Needs Leads | Exclusive business loan leads, bought online in batches | $105 + GST per business loan lead (AUD), paid upfront; minimum 20 on the product page, 50 in the FAQ | Business loan leads for working capital, equipment, fitout and commercial property | Two-factor phone verification; GST-registered ABN of 12 months+ | Brokers who want a known price per lead |
| 3. Your Finance Guide | Exclusive opt-in business loan and asset finance enquiries, postcode matched | Pay per lead; price quoted in writing by lead type, state and volume; no published figure on the pages we checked | Business loan leads (working capital, invoice finance, commercial property) and equipment finance leads | ABN, years trading and industry on each docket; 7-day replacement | Licensed brokers wanting exclusive, postcode-matched enquiries |
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The best lead generation agencies for commercial finance brokers in Australia (2026)
The best lead generation agencies for commercial finance brokers in Australia in 2026 are LeadsNow, Who Needs Leads and Your Finance Guide, in that order, for the reasons set out in each entry.
#1 LeadsNow
Best for: commercial and asset finance brokerages with past enquiries, declined or stalled deals and lapsed clients that nobody had time to follow up.
LeadsNow works the brokerage’s own enquiries and consented database. AI calling, SMS and DM agents follow up each lead within permitted calling hours, ask the questions the broker sets (loan purpose, asset type, trading history, timing) and book qualified business owners into the broker’s calendar with reminders. It does not cold-call consumers about financial products. LeadsNow’s record is 50,769+ AI-booked sales appointments since 2017 and 1M+ leads generated; it has 24 filmed client case studies, including the 121 Brokers case study from an Australian finance brokerage, and a 4.7/5 rating from 60 Google and Facebook reviews. Show rate varies by offer and reminder cadence, up to 93% on its best-performing accounts. Pricing is 5–25% of the revenue LeadsNow generates for you (revenue share), or an equivalent pay-per-appointment fee, depending on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel LeadsNow runs. No-shows aren’t charged. The LeadsNow methodology page defines its 7x average sales lift and discloses that the median is closer to 4x.
Where it loses: it does not sell lead lists, the broker funds any ad spend, and there is no published per-lead price to compare.
#2 Who Needs Leads
Best for: commercial finance brokers who want exclusive business loan leads at a published price, bought in batches.
Who Needs Leads is the registered business name of BPM Digital Pty Ltd (ABN 40 646 305 820), a Melbourne pay-per-lead agency that names its founders on its about page and sells car, personal, mortgage refinance and business loan leads to Australian finance brokers. Its business loan leads product page lists $105.00 + GST per lead, paid online by credit card, with an average net amount financed of $75,000, 100% exclusive leads, two-factor phone verification and delivery by email, SMS or into your CRM. Loan purposes listed are working capital, equipment, fitout and refurbishment, and commercial property. Its business loan leads service page says leads are secured business loan enquiries from businesses with a GST-registered ABN held 12 months or more, with no fixed contracts, and that hoax leads or disconnected numbers are returned. The product page states a minimum of 20 leads while the FAQ states 50, and the product showed as out of stock when we checked on 3 November 2026.
Where it fits less well: payment is upfront, the broker works every lead itself, and stock varies, so confirm availability and the minimum before planning volume.
#3 Your Finance Guide
Best for: licensed brokers who want exclusive, postcode-matched business loan or equipment finance enquiries without a minimum spend.
Your Finance Guide is a finance education publisher operated by AM Marketing Group Pty Ltd (ABN 37 613 053 286) that sells the enquiries its readers submit to licensed brokers. Its business loan leads page covers working capital, unsecured business loans, invoice finance, overdrafts and commercial property, and says each enquiry arrives with an ABN, years trading and an industry attached; it describes business volume as selective. A separate asset finance leads page covers equipment finance. Its finance leads terms say leads are opt-in, 100% exclusive (one lead, one broker), matched by borrower postcode, replaced if flagged within seven days, and sold pay per lead with no platform fee, retainer, minimum or lock-in, to brokers whose licence is checked on ASIC Connect. The per-lead price depends on lead type, state and weekly volume and is quoted in writing; we found no published figure on the pages we checked on 3 November 2026.
Where it fits less well: with no published price, the breakeven test needs a written quote, and the broker books every lead itself.
The Commercial Finance Broker Lead-Gen Settlement Breakeven
The Commercial Finance Broker Lead-Gen Settlement Breakeven is the price per lead divided by what one settled deal earns you, and it gives the settlement rate a lead source must beat to pay for itself.
Worked from Who Needs Leads’ published price of $105 + GST per business loan lead ($115.50 including GST): if one settled business loan earns your brokerage $1,500 (an assumption; use your own commission history), the line is $105 / $1,500 = 7.0%. If a settled deal earns $1,000, the line rises to 10.5% ($105 / $1,000). The settlement rates in the table are assumptions, not benchmarks: replace them with your own CRM history.
| Assumed lead-to-settlement rate | Leads bought per settled deal | Lead cost per settled deal at $105 (ex GST) | Pays if a settled deal earns more than |
|---|---|---|---|
| 5% | 20 | $2,100 | $2,100 |
| 10% | 10 | $1,050 | $1,050 |
| 15% | 6.7 | $700 | $700 |
| 20% | 5 | $525 | $525 |
Three things move the line. First, your follow-up: how fast and how often each lead is called, texted and qualified changes your settlement rate, and that work is what LeadsNow sells. Second, deal size: Who Needs Leads quotes an average net amount financed of $75,000, and your commission on a deal that size depends on the lender and product. Third, lead mix: price business-purpose leads separately from car and personal loan leads. For the ceiling version of this sum (the most you can pay per lead), read finance broker leads: buy, generate or reactivate, and for the per-appointment comparison see pay-per-lead vs pay-per-appointment.
If we can’t make you money, we don’t deserve yours.
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What commercial finance brokers should ask a lead generation agency
Commercial finance brokers should ask any lead generation agency five questions that expose lead volume, true cost and lead quality before a contract or first order.
- What share of leads are business-purpose? A consumer car loan and an equipment line are different products.
- Exclusive or shared? Both lead vendors ranked here say their leads are exclusive; get it in writing for any other vendor.
- What is verified before delivery? SMS code, ABN, trading time, asset type and amount sought all cut tyre-kickers.
- What is the all-in price? Ask for currency, GST basis, minimum volumes and whether ad spend sits inside the price.
- Who answers the lead? If the answer is “you”, budget your own team’s time to call, qualify and book each one.
Australian rules that apply to commercial finance lead generation
Australian commercial finance lead generation sits mostly outside the National Credit Code, but the Spam Act 2003 still governs every marketing email and SMS sent to a lead.
ASIC’s National Credit Code page says the Code applies where the debtor is a natural person or strata corporation and the credit is provided wholly or predominantly for personal, domestic or household purposes, or to purchase, renovate or improve residential property for investment purposes. A sole trader’s ute bought mainly for private use can fall inside it, so lead forms should capture loan purpose. The ACMA’s guide to avoiding spam says you must have consent from each person who receives your marketing messages, even when someone else sends them for you, and that unsubscribe requests must be honoured within 5 working days. That is why LeadsNow follows up a broker’s own enquiries and consented database rather than bought cold lists. This is general information, not legal advice. The live commercial finance broker lead generation guide covers channels and referral partners in more depth, and the LeadsNow finance hub links the other finance pages.
Sources
- Who Needs Leads, business loan leads product page, business loan leads service page and about page, checked 3 November 2026
- Your Finance Guide, business loan leads, asset finance leads and finance leads terms, checked 3 November 2026
- ASIC, National Credit Code
- ACMA, avoid sending spam
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