The Leads Now AI blog
Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
Average deal size in consulting is total fees won divided by engagements won, over the last 12 months. In our worked example of 20 engagements averaging $26,900, scoping…
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Read moreThe first reply to a demo request should go out within minutes and ask for exactly one thing: a yes to a specific time. Speed matters because, in…
Read moreTo rebook a no-show, reply in the same thread within minutes, offer two named times inside 48 hours, then treat the new slot as a fresh booking with…
Read moreSend four reminder texts per booked call, each with one job: confirm at booking, ask for a yes-or-no reply the day before, send the join link two hours…
Read moreNo public benchmark measures SMS follow-up reply rate or text-to-booked-call rate for service leads on a stated denominator. What is published measures other things: Klaviyo’s 2026 benchmark, built…
Read moreAn AI SMS appointment setter costs four things: software (HighLevel lists US$97 a month plus US$50–US$97 for its AI add-on), texts (Twilio lists US$0.0083 per US segment plus…
Read moreTo move a DM conversation to a booked call, act within 15 minutes of the lead’s first “yes”: offer two specific times, get one accepted, take a mobile…
Read moreAn Instagram DM automation tool answers the first scripted messages for €0 to US$194 a month on the four vendor pages we checked on 9 October 2026; a…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — priced as a revenue share of 5–25% of the sales we generate for you, a fee per appointment that shows up, or any mix of the two. Every option bills on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, no-shows, and contacting the thousands of people who never book. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer — nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our ads miss, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel — responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month — roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue — closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence — up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
