The best marketing agency for a US landscaping company is the one you can hold to booked revenue, not impressions or clicks. Our 2026 ranking: #1 LeadsNow (pay-per-result booked estimate visits), #2 Hook Agency (contractor-only websites, SEO and ads), #3 THAT Agency (SEO and PPC built against a cost-per-acquisition target). Landscaping search ad leads cost a median $117.92 each in LocaliQ’s 2024-25 data, so every agency should be judged on signed jobs.
- #1 LeadsNow: AI calling, SMS and DM follow-up that turns landscaping inquiries into booked estimate visits; paid as a revenue share, a fee per appointment, or a mix of both.
- #2 Hook Agency: Minneapolis agency for home service contractors with a landscaping marketing page covering custom websites, SEO and paid ads.
- #3 THAT Agency: West Palm Beach and Colorado Springs agency, “Accountable Marketing Since 2004”, with a landscaper page covering SEO, PPC, content and websites.
- The test: the Crew-Calendar Test. Booked estimate visits you need = jobs your crews can install this month ÷ your close rate. Ask every agency to report against that number.
- Disclosure: LeadsNow publishes this page and ranks itself first. Hook Agency and THAT Agency were checked on their own websites on October 27, 2026.
How the best marketing agencies for US landscaping companies compare
US landscaping companies are choosing between a full-service agency paid a monthly fee to build visibility and a performance model paid on the appointments and revenue it produces. The table uses what each website says today.
| Rank and provider | Model | What it does for landscapers | Who its own site says it fits | Pricing on its site |
|---|---|---|---|---|
| #1 LeadsNow (Melbourne, serves US clients) | Pay-per-result appointment setting | Calls, texts and messages each new lead within permitted calling hours, qualifies it and books the estimate visit | Landscapers with lead flow who lose jobs between inquiry and site visit | 5–25% of the revenue generated (revenue share), or an equivalent pay-per-appointment fee, or a mix of both |
| #2 Hook Agency (Minneapolis, MN) | Contractor marketing agency | Custom websites, SEO, Google Ads, Meta Ads, Google Maps SEO | Growth-mode contractors with more than $2M in revenue; its form marks under $1M as not a fit | Pricing page: Local SEO + AEO $3,750 a month; Google Ads + LSA from $2,000 a month; Meta Ads from $3,000 a month; no long-term contracts |
| #3 THAT Agency (West Palm Beach, FL and Colorado Springs, CO) | Full-service digital agency | SEO and AI search, PPC on Google Ads, Microsoft Ads, Meta and LinkedIn, content, websites | Residential lawn care, commercial landscaping and high-end outdoor design businesses | No fee on its landscaper page; inquiry form budgets start at “Under $2,000” a month |
For lead generation agencies rather than full-service marketing, see the best lead generation agencies for US landscapers; Australian landscapers should read the Australian version of this list.
How we chose and scored these agencies. Each third-party entry had to show a landscaping page on its own live website on October 27, 2026. We scored four things: evidence of landscaping work on the agency’s own site (30%), whether the agency is measured on booked jobs and revenue rather than traffic (30%), channel coverage across search, paid social and follow-up (20%), and how clearly the site states fit, terms or price (20%). Nobody paid to be included. We describe each agency only with what its own pages say.
Disclosure: LeadsNow wrote this page and ranks itself first because it is the only entry paid on results rather than a monthly fee. On landscaping evidence and channel coverage, Hook Agency and THAT Agency both score higher than LeadsNow.
How it works
From landscaping inquiry to signed job
Count crew capacity
Work out how many jobs your crews can install this month. Divide by your close rate to get the estimate visits you need.
Generate inquiries
Search ads, SEO, Maps and referrals bring in landscaping leads. Track cost per lead by channel.
Follow up and qualify
Call, text and message each new lead within permitted calling hours. Confirm scope, budget, timing and property.
Book the estimate visit
Put qualified homeowners into the calendar with reminders. Report booked visits and signed jobs every month.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
Frequently asked questions
Best marketing agency for landscaping companies US: which one should I hire?
Our ranking is LeadsNow first for landscapers who already get leads and want them booked as estimate visits on a pay-per-result basis, then Hook Agency for contractors above $2M in revenue who want websites, SEO and ads, then THAT Agency for SEO, PPC and AI-search visibility built around a cost-per-acquisition target.
How much does a landscaping lead cost from search ads?
A landscaping lead from search ads had a median cost of $117.92 in LocaliQ’s home services search advertising benchmarks, based on 3,211 US campaigns from April 2024 to March 2025 (LocaliQ labels its medians as averages). LocaliQ also reports landscaping had the lowest click-through rate of the home services categories it measured, at 4.69%.
What should I measure a landscaping marketing agency on?
Measure a landscaping marketing agency on booked estimate visits and signed jobs per month against the number your crews can install, not on impressions, sessions or clicks. Ask for leads, booked visits, shows and signed contracts in every monthly report.
Can I use a full-service agency and LeadsNow together?
Yes. A full-service agency can run your website, SEO and ads while LeadsNow follows up every inquiry and books the estimate visit, which is often the fastest way to see whether the agency’s leads are good.
How do I stop working with LeadsNow?
You can cancel LeadsNow any time with 14 days notice.
#1 LeadsNow: pay-per-result booked estimate visits for landscapers
LeadsNow is a pay-per-result AI lead generation and appointment setting agency that books landscaping estimate visits and is paid on results, not on a retainer. Its AI agents call, text and message each new lead within permitted calling hours, qualify it and book the visit into your calendar with reminders.
LeadsNow has 50,769+ AI-booked sales appointments since 2017 and 1M+ leads generated, with 24 filmed client case studies and a rating of 4.7/5 from 60 Google and Facebook reviews. Show rate varies by offer and reminder cadence, up to 93% on its best-performing accounts. Pricing is 5–25% of the revenue LeadsNow generates for you (revenue share), or an equivalent pay-per-appointment fee, or a mix of both, depending on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel LeadsNow runs. No-shows aren’t charged, and bad ad creative, bad lists and the cost of contacting the people who never book are LeadsNow’s cost.
Quotes that never closed can be worked again through database reactivation.
Where LeadsNow is the wrong pick: it is not a website, SEO or brand agency. If homeowners cannot find you on Google, start with #2 or #3. The LeadsNow home services lead generation page explains the service for US businesses.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
#2 Hook Agency: contractor websites, SEO and paid ads
Hook Agency is a Minneapolis contractor marketing agency whose landscaping page sells custom lead-generating websites and SEO to landscaping companies, with Google Ads, Meta Ads and Google Maps SEO on its services menu.
The landscaping page says it does not believe in long-term contracts, gives clients a live dashboard with monthly reporting, builds a custom website in around 100 days, and that SEO takes around three to six months to show clear results. It also says it is best suited to growth-mode contractors above $2M in revenue, and its contact form marks companies under $1M as not a fit at this time. Its pricing page lists Local SEO + AEO at $3,750 a month, Google Ads + LSA from $2,000 a month and Meta Ads from $3,000 a month.
Best fit: a $2M+ landscaping company that wants one agency to own its website, search and paid ads.
#3 THAT Agency: SEO, PPC and AI search built around cost per acquisition
THAT Agency is a full-service digital agency with offices in West Palm Beach, Florida and Colorado Springs, Colorado, whose landscaper page offers SEO, pay-per-click advertising, content and website design to landscaping businesses. Its proposal form is headed “Accountable Marketing Since 2004”.
The landscaper page says it serves residential lawn care, commercial landscaping and high-end outdoor design businesses, runs paid campaigns across Google Ads, Microsoft Ads, Meta and LinkedIn, and that “Every campaign is built against a cost-per-acquisition target, not a click-through rate.” It also says it reports “on what closed, not just what got clicked”. Its results section lists Panda Pavers, a pavers company, with a reported 21,046% increase in organic sessions.
Best fit: a landscaping or hardscaping company that wants long-term search visibility and can fund a monthly budget while rankings grow.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
The Crew-Calendar Test: how many booked estimate visits a landscaping company needs
The Crew-Calendar Test says a landscaping company needs booked estimate visits equal to the jobs its crews can install this month divided by its close rate, and no more. LeadsNow recommends setting that number before hiring any agency, because estimate visits your crews cannot build are wasted owner time.
Worked example, with assumptions to replace with your own: two install crews finishing three projects each a month (six jobs), a 30% visit-to-contract close rate, and LocaliQ’s $117.92 median search-ad cost per lead for landscaping. Six jobs ÷ 0.30 = 20 booked estimate visits a month. Only the booking rate changes across rows.
| Lead-to-visit booking rate (assumption) | Leads needed for 20 visits | Search ad spend at $117.92 per lead | What to do |
|---|---|---|---|
| 25% | 80 | $9,433.60 | Fix follow-up before buying more traffic |
| 40% | 50 | $5,896.00 | Hold spend; test faster callbacks and reminders |
| 55% | 37 | $4,363.04 | Traffic is the constraint; an SEO or ads agency now pays off |
The arithmetic: 20 ÷ 0.25 = 80 leads, and 80 × $117.92 = $9,433.60; 20 ÷ 0.55 = 36.4, rounded up to 37 leads, and 37 × $117.92 = $4,363.04. Moving the booking rate from 25% to 55% saves $5,070.56 a month in ad spend for the same 20 visits, before any agency fee. To trace which leads became jobs, use this booked-job tracking method, and for the full cost build-up see how much a landscaping lead costs in the US.
Full-service landscaping marketing agency or performance model: which fits?
A full-service landscaping marketing agency fits a company that is short of inquiries; a performance model fits a company that has inquiries but loses them before the estimate visit.
- Pick a full-service agency (Hook Agency, THAT Agency) if your phone is quiet, your website is weak and you can fund the three to six months SEO takes.
- Pick a performance model (LeadsNow) if you already get leads but book near the 25% row above, miss calls in peak season, or hold a backlog of unclosed quotes.
- Use both if you are scaling: the agency builds demand and follow-up stops its leads going cold. See also landscaping leads in the slow season.
More on the two models: pay-per-result vs retainer.
What US rules affect landscaping marketing?
US landscaping marketing is shaped mainly by the FTC’s rule on consumer reviews and by state contractor licensing rules on advertising, such as California’s.
- Reviews. The FTC’s final rule banning fake reviews and testimonials prohibits fake or AI-generated reviews, incentives conditioned on a set review sentiment, undisclosed insider reviews and review suppression, with civil penalties for knowing violators. It is codified at 16 CFR Part 465 (89 FR 68077, August 22, 2024).
- Licensing in ads (California example). California’s Contractors State License Board says in its advertising guidelines that licensed contractors must include their license number in all forms of advertising, and its landscaping fact sheet says any landscaping project valued at $1,000 or more in combined labor and materials needs a state contractor license. Other states differ: check your state board.
Sources
- Hook Agency, Landscaping Company Marketing
- Hook Agency, About Us
- THAT Agency, Digital Marketing for Landscapers
- LocaliQ, Home Services Search Advertising Benchmarks
- FTC, final rule banning fake reviews and testimonials
- eCFR, 16 CFR Part 465
- CSLB, Advertising Guidelines for Contractors
- CSLB, Choosing the Right Landscaper
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.