AI sales agent pricing runs from $0.07 a minute (Retell AI’s lowest pay-as-you-go rate) through $1.50 per person contacted (AiSDR) to annual contracts such as Synthflow’s $30,000-a-year enterprise floor and 11x’s Alice from $3,750 a month billed annually, while Artisan publishes no price on its pricing page. Six of these vendors work out at about $2 to $500 per booked meeting before review time.
The short answer from LeadsNow AI: AI SDR prices are metered on three different units (seats, contacts or minutes), so the list price tells you almost nothing until you divide the whole monthly bill, including human review, by the meetings it books. LeadsNow recommends comparing every option on cost per booked meeting, and treating any vendor that will not publish a price as a contract you must model before the demo, not after.
Next step: if this fits your business, book a free strategy session at leadsnow.ai/strategy-session/ – a 2-minute fit check, then pick a time.
Rules of thumb (each one sourced or taken from the worked table below):
- Per-contact email agents cost roughly 16 to 71 times more per meeting than per-minute voice platforms at list price in the worked table ($250 vs $3.50–$15.50 for Retell AI in the mid case), but voice carries the build, consent and telephony work the email tools bundle in.
- Human review is often the biggest line, not the software: an assumed 8 hours a month at $60 an hour ($480) is more than three times Bland’s entire 1,000-minute bill ($140).
- Bland’s Build plan beats its Start plan only above about 14,950 minutes a month ($299 ÷ $0.02 saved per minute), and Start is capped at 100 calls a day on Bland’s pricing page.
- An annual contract floor dominates at low volume: Synthflow’s $30,000 minimum works out to $125 per meeting at 20 meetings a month before any usage.
- AI-voice calls to US mobile and residential numbers need the called party’s prior express consent, and prior express written consent if it is telemarketing, under the FCC’s February 2024 declaratory ruling (FCC 24-17).
What do AI sales agents cost on their own pricing pages?
AI sales agent vendors published prices ranging from $0.07 a minute to $30,000 a year when we read their own pricing pages on 27 October 2026, and one well-known vendor, Artisan, publishes none on its pricing page. Every price below is shown with a $ sign and no currency label on the vendor’s page; we treat them as US dollars (an assumption).
| Vendor | Type | Plan name and published price | Billing basis |
|---|---|---|---|
| AiSDR | AI SDR software (email, LinkedIn) | Pay as you go: $1.50 per person prospected. Fully managed service: $2,500/mo. Team plans: priced on volume. | Per contact, charged daily; team plans billed monthly on quarterly contracts |
| Salesforge (Agent Frank) | AI SDR add-on | Agent Frank: $499/month billed quarterly, “2,000+ Contacts/Mo = $0.25 Per Contact”. Base plans: Pro $40/month, Growth $80/month (monthly billing). | Monthly add-on to a Salesforge plan |
| Regie.ai (RegieGO) | Prospecting software for human reps | Free $0; Pro $49/mo ($41 annual); Team $150/seat/mo ($125 annual), two seats minimum; Enterprise custom. | Per seat, with a monthly credit pool |
| Bland AI | AI voice platform | Start: $0.14/min, $0 platform fee. Build: $0.12/min plus $299/month platform fee. Enterprise: custom. | Per talk-time minute; telephony billed separately |
| Retell AI | AI voice platform | Pay as you go: $0.07–$0.31/min for AI voice agents; Enterprise: custom. | Per minute; rate depends on model, voice and telephony chosen |
| Vapi | AI voice platform | $0.05/min hosting, models passed through at cost; optional Core package $29/month, Pro $999/month minimum; HIPAA add-on $2,000/month. | Per minute plus optional monthly package |
| Synthflow | AI voice platform | Enterprise: “contracts start at $30,000 annually”. | Annual contract, scoped on volume and integrations |
| Artisan (Ava) | AI BDR software | Team (~2,500 leads contacted/mo), Scale (~6,000/mo), Enterprise: “Pricing scoped on your plan”. No price published on its pricing page as of 27 Oct 2026. | Sized to lead volume, mailboxes and dialer seats |
| 11x (Alice, Julian) | AI SDR and AI phone agent software | Alice Growth: starting at $3,750/mo billed annually, up to 5 end users and 2,000 new prospects a month. Julian Growth: voice from $5,333/mo, chat from $2,417/mo, billed annually. Pro and Enterprise: custom. | Annual contract, sized to prospects or calls |
For product rankings, see our ranking of AI SDR companies in the US, the Australian AI SDR ranking and the best 11x alternatives.
How it works
The Three-Meter Test for pricing an AI SDR
Find the billing meter
Check whether the vendor bills per seat, per contact or per minute. If no price is published, ask for the unit before the demo.
Price one real month
Multiply the published rate by your actual monthly volume. Add any platform fee, package or contract floor.
Add the hidden lines
Add data, mailboxes and telephony, compliance add-ons and the human review hours. These often exceed the licence.
Divide by booked meetings
Divide the all-in monthly cost by meetings booked under low, mid and high assumptions. Compare vendors only within the same lane.
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Frequently asked questions about AI sales agent pricing
How much does an AI sales agent cost per month?
An AI sales agent costs from $0 to start (Bland’s Start plan and Regie.ai’s Free plan) to $5,333 a month (11x’s Julian voice agent, Growth plan, billed annually), with AiSDR’s fully managed service and Synthflow’s $30,000 annual floor both working out at $2,500 a month, before usage, data and review time.
How much does 11x cost?
11x lists Growth-plan prices on its product pricing pages: Alice, its AI SDR, starts at $3,750 a month billed annually (up to 5 end users and 2,000 new prospects a month), and Julian, its phone agent, starts at $5,333 a month for voice, as read on 27 October 2026. Its own FAQ separately quotes $36,000 a year, so confirm the figure in writing, then run the Three-Meter Test on the quote.
What is the cheapest AI voice agent per minute?
The lowest headline figure is Vapi’s $0.05 a minute, but that is its hosting fee before models and telephony; the lowest full rate we read was the $0.07 bottom of Retell AI’s pay-as-you-go range. Compare full per-minute stacks, not headline fees.
Do I need consent to use an AI voice agent for sales calls in the US?
Yes. The FCC’s FCC 24-17 ruling confirms AI-generated voices fall under the TCPA’s artificial or prerecorded voice rules, so calls need prior express consent, and prior express written consent for telemarketing. This is general information, not legal advice.
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What does an AI SDR cost per booked meeting?
An AI SDR costs between about $1.75 and $500 per booked meeting at published list prices in the worked example below, depending on whether the vendor meters contacts, minutes or an annual contract. We call the method the Three-Meter Test: find which of the three meters a vendor bills on, price one month of your real volume on it, then divide by meetings.
The assumptions are ours; replace them with yours. Email lane: meetings per 1,000 contacts of 3, 6 and 10 (low, mid, high). Voice lane: 1,000 billed minutes a month booking 10, 20 or 40 meetings. Human review: 8 hours a month at $60 an hour, $480. Telephony is excluded for Bland (billed separately) and included for Vapi at its listed $0.014/min Twilio outbound rate.
| Vendor and plan | Assumed monthly volume | Platform cost per month | Meetings (low / mid / high) | Platform cost per meeting (low / mid / high) | All-in per meeting, mid case (incl. $480 review) |
|---|---|---|---|---|---|
| AiSDR, pay as you go | 1,000 contacts × $1.50 | $1,500 | 3 / 6 / 10 | $500 / $250 / $150 | $330 |
| Salesforge Agent Frank + Pro plan | 2,000 contacts | $539 ($499 + $40) | 6 / 12 / 20 | $89.83 / $44.92 / $26.95 | $84.92 |
| Bland, Start | 1,000 min × $0.14 | $140 + telephony | 10 / 20 / 40 | $14 / $7 / $3.50 | $31 |
| Retell AI, pay as you go | 1,000 min × $0.07–$0.31 | $70–$310 | 10 / 20 / 40 | $7–$31 / $3.50–$15.50 / $1.75–$7.75 | $27.50–$39.50 |
| Vapi, usage only | 1,000 min × $0.0958–$0.1429 | $95.80–$142.90 | 10 / 20 / 40 | $9.58–$14.29 / $4.79–$7.15 / $2.40–$3.57 | $28.79–$31.15 |
| Synthflow, Enterprise floor | $30,000 ÷ 12 | $2,500 | 10 / 20 / 40 | $250 / $125 / $62.50 | $149 |
The Vapi per-minute range adds its $0.05 hosting fee to the component prices on its own calculator: Deepgram transcription $0.0095–$0.0099, an OpenAI model $0.0077–$0.0452 and ElevenLabs voice $0.0146–$0.0238, plus $0.014 Twilio outbound. Pairing Agent Frank with the Pro plan is our assumption. Neither voice row includes the cost of building the agent, which our guide to building a custom AI sales agent prices separately.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
Why are per-minute voice platforms so much cheaper per meeting?
Per-minute AI voice platforms look cheaper per meeting because their price covers only the conversation, while per-contact AI SDRs bundle the list, research, writing and sending into each $1.50 or $0.25.
Bland’s pricing FAQ says Vapi’s and Retell’s advertised rates are the platform fee only, and puts most production stacks at roughly $0.13 to $0.30 a minute on Vapi and $0.11 to $0.25 on Retell. That is Bland’s claim about competitors, though the component prices above point the same way.
Voice and email also book different meetings: phone agents suit opted-in warm lists, email agents cold outbound, so compare cost per meeting only inside the same lane.
What hidden costs do AI SDR price lists leave out?
AI SDR price lists often leave out four costs that can exceed the licence: data, sending infrastructure, compliance and human review.
- Data. AiSDR includes research and lists in its $1.50 per person; Regie.ai spends credits on research and enrichment, and says it charges nothing when enrichment finds nothing. Voice platforms bring no list at all.
- Sending infrastructure. AiSDR sells warmed-up mailboxes as an add-on, Salesforge sells separate mailbox and warm-up products, and Artisan says plans are sized to “lead volume, mailboxes, and dialer seats”. Every extra domain and mailbox is a line item.
- Compliance. Vapi lists HIPAA-eligible data handling at $2,000 a month. For US calling, consent capture and record-keeping under the TCPA sit with you.
- Human review. Someone approves messages and listens to calls. At our assumed 8 hours a month that is $480, which is more than every voice platform bill in the worked table except Synthflow’s.
The human side of the comparison (salary, ramp, attrition, management) is already worked through in AI SDR vs human SDR cost, so it is not repeated here.
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Do AI voice sales agents need consent under the TCPA?
AI voice sales agents calling US numbers need the called party’s prior express consent, because the FCC ruled in February 2024 that AI-generated voices count as an “artificial or prerecorded voice” under the TCPA. The ruling, FCC 24-17, was adopted on 2 February 2024.
The same ruling notes that if such a call introduces an advertisement or contains telemarketing, the FCC’s rules require prior express written consent (47 CFR 64.1200(a)(2) and (3)). That is why the cheapest per-minute rate in the table above applies in practice to opted-in lists, not to cold calling. Our guide to AI cold calling and the TCPA covers the calling-hours and do-not-call rules; other countries have their own regimes, so check yours before dialling.
When does a done-for-you AI appointment-setting service cost less than a platform?
A done-for-you AI appointment-setting service often costs less than a platform when your review hours, list costs and build time push the all-in platform figure above what a service would charge per meeting. In the worked table, $480 of review time is already 47% of the Salesforge mid-case bill ($480 ÷ $1,019).
Run a platform yourself if a sales-ops person owns it; hand it over if nobody does. AiSDR’s own $2,500-a-month fully managed service shows vendors price that gap too. LeadsNow, a Melbourne-based agency that has delivered 50,769+ AI-booked appointments and 1M+ leads, runs AI appointment setting with AI calling, SMS and DM follow-up, priced as a revenue share, a fee per appointment, or a mix of both: 5–25% of the revenue it generates for you (revenue share), or an equivalent pay-per-appointment fee, depending on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel it runs. No-shows aren’t charged.
For SaaS teams benchmarking the result, our cost per booked demo benchmarks show what a meeting is worth paying for, and AI implementation cost covers wider rollouts.