The best AI SDR companies for Australian sales teams in 2026 are LeadsNow (a managed service paid on results), Salesforge’s Agent Frank, HubSpot’s prospecting agent and Amplemarket’s Duo. Agent Frank lists US$499 a month for 2,000+ contacts, about $0.25 a contact; HubSpot charges $1 per lead its agent recommends outreach for. Under the Spam Act 2003, you still own consent.
- The ranking: 1. LeadsNow, 2. Salesforge (Agent Frank), 3. HubSpot prospecting agent, 4. Amplemarket (Duo). LeadsNow publishes this page and ranks itself first.
- Software or service: entries 2-4 are software your team operates; entry 1 is a done-for-you service.
- The decision rule: the Consent-Owner Test, below. Name who holds consent for every address before you compare prices.
- The number to convert: price per contact into price per booked meeting, using the Contact-to-Meeting Ladder table.
- The regulator: the ACMA enforces the Spam Act 2003 and the Do Not Call Register; TAB paid more than $2.7 million in July 2026.
How we ranked AI SDR companies for Australian buyers
LeadsNow ranked these four AI SDR companies on five weighted criteria and ranks itself first, so read our placement as an opinion. We checked Salesforge, HubSpot and Amplemarket on their own live websites on 14 October 2026 and state only what those pages show. No company paid to be listed, and no ratings or review counts from third-party sites are used.
- Booked meetings (30%). Does the vendor’s own page say the agent books meetings, or does it stop at sending messages?
- Who operates it (25%). Software your team configures and supervises, or a service that runs the work for you.
- Integration effort (20%). Mailboxes, domain warm-up, CRM and calendar connections needed before the first meeting.
- Australian compliance fit (15%). How easy it is to prove Spam Act consent, sender identification and unsubscribe handling, and to respect the Do Not Call Register on calls.
- Published pricing (10%). Can you work out a cost per meeting before a sales call?
Where we lose: a SaaS team with its own RevOps person that wants to own the sequences, mailboxes and data will get more control from software than from a managed service. For the broader comparison across voice and chat agents, see our ranking of AI sales agent companies in Australia; this page is narrower and covers prospecting agents only.
How it works
How an Australian team chooses an AI SDR
Name the operator
Decide whether your team runs the AI SDR each week or a service runs it for you.
Run the Consent-Owner Test
Write down who holds Spam Act consent for every address and who washes numbers against the Do Not Call Register.
Price a meeting
Turn the per-contact price into a cost per meeting at three meeting rates you can defend.
Judge on meetings held
After 30 days, replace the assumed rates with your own and compare vendors on meetings that showed.
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Frequently asked questions
These five questions on AI SDRs in Australia cover pricing, Spam Act consent and ramp time, answered from the vendors’ own pages and the ACMA.
What is an AI SDR?
An AI SDR is software or a managed service that does sales development work, researching prospects, writing outreach and booking meetings, with an AI agent doing the repetitive steps. Salesforge, HubSpot and Amplemarket sell AI SDR software you operate; LeadsNow runs the work as a done-for-you service. The useful question is who supervises the agent each week, because that person’s hours are part of the real cost.
Is it legal to use an AI SDR for cold email in Australia?
An AI SDR can send commercial email in Australia only within the Spam Act 2003: you need consent, the message must identify your business, and unsubscribe requests must be honoured within 5 working days, according to the ACMA’s guide to avoiding spam. The ACMA says you must still have consent even when someone else sends the messages for you. This is general information, not legal advice.
How much does an AI SDR cost in Australia?
AI SDR pricing in 2026 ranges from per-contact software to results-based services. Salesforge lists Agent Frank at US$499 a month for 2,000+ contacts, HubSpot charges $1 per lead its agent recommends outreach for, and Amplemarket lists its Startup plan at $600 a month on an annual term. LeadsNow charges 5–25% of the revenue it generates, an equivalent pay-per-appointment fee, or a mix of both.
Will an AI SDR replace my human SDRs?
An AI SDR replaces the research, drafting and sequencing hours of an SDR role, not the judgement. Every software entry here still needs someone to review messages and handle replies. See our comparison of AI SDR vs human SDR cost for the salary side.
How long does an AI SDR take to book the first meeting?
An email-led AI SDR usually cannot send at volume on day one: Salesforge’s own Agent Frank page says new email infrastructure needs 2 weeks to warm up. Allow for that and your own sales cycle before judging results.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.
The Consent-Owner Test: who holds Spam Act consent when an AI SDR emails for you
The Consent-Owner Test says you should name, in writing, who holds consent for every address an AI SDR contacts. The ACMA says that obligation stays with you. The ACMA’s own guide to avoiding spam states that even if someone else sends your marketing messages, you must still have consent from each person who receives them, and that buying a list does not move that responsibility.
An AI SDR sends at volume around the clock, so one bad list becomes thousands of messages in a week. Run the test before signing:
| AI SDR action | Australian rule that applies | What the ACMA says | Question to put to the vendor |
|---|---|---|---|
| Cold email from an agent mailbox | Spam Act 2003 | Consent needed (express or inferred); you must prove it | Where is the consent record for each address stored? |
| Sender identity in each message | Spam Act 2003 | Identify the business that authorised the message, with contact details correct for at least 30 days | Does the template carry our legal name or ABN, not the tool’s? |
| Unsubscribe handling | Spam Act 2003 | Clear unsubscribe option, honoured within 5 working days, no fee | Does an opt-out in one mailbox suppress the contact across every mailbox and sequence? |
| Bought or scraped contact list | Spam Act 2003 | You remain responsible for consent on any list you use | Which source did each contact come from? |
| Phone call step in a sequence | Do Not Call Register and telemarketing rules | TAB was penalised for 351 calls to registered numbers without consent and 82 calls outside permitted hours | Who washes numbers against the Register, and how often? |
The TAB matter is the clearest recent signal. The ACMA’s 22 July 2026 release says TAB paid more than $2.7 million, including for more than 217,000 marketing emails and SMS sent over 16 days to customers who had unsubscribed from those channels, and that businesses paid more than $12 million in spam and telemarketing penalties over the past 18 months. This is general information, not legal advice.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The Contact-to-Meeting Ladder: what an AI SDR costs per booked meeting
The Contact-to-Meeting Ladder converts an AI SDR’s per-contact price into a cost per booked meeting at three assumed meeting rates. That puts a $0.25 contact and a $1 lead on the same basis. Salesforge and HubSpot publish usable per-contact figures; Amplemarket’s plan is priced per month with a contact-data allowance, so it does not fit the formula.
| Vendor (price as listed on its own page) | Cost per contact | At 0.5% (assumption) | At 1% (assumption) | At 2% (assumption) |
|---|---|---|---|---|
| Salesforge Agent Frank: $499 a month for 2,000+ contacts | $0.25 | $49.90 | $24.95 | $12.48 |
| HubSpot prospecting agent: $1 per lead recommended for outreach | $1.00 | $200 | $100 | $50 |
Worked example, Agent Frank row at 1%: 2,000 contacts × 1% = 20 meetings; $499 ÷ 20 = $24.95 a meeting. The meeting rates are assumptions; replace them with your own after 30 days. Salesforge’s page prices in US dollars; HubSpot’s and Amplemarket’s pages show a $ figure without naming the currency, so confirm it and convert at the day’s rate before comparing with Australian costs. The ladder covers software usage only. It leaves out the HubSpot edition, email infrastructure and the hours of whoever reviews drafts and handles replies. For the salary side of the comparison, see our AI SDR vs human SDR cost breakdown and the cost per booked demo benchmarks for Australian B2B SaaS.
#1 LeadsNow: a done-for-you AI SDR service paid on results
LeadsNow is an Australian pay-per-result agency that runs AI SDR work for you and books qualified meetings into your calendar. Its AI agents contact leads by calling, SMS and email, with reminders. Model: managed service. Best for: Australian B2B teams with inbound enquiries, a dormant database or a target list who want meetings booked without hiring someone to operate an AI SDR tool.
Since 2017 our system has produced 50,769+ AI-booked sales appointments and 1M+ leads, with 24 filmed client case studies and a rating of 4.7/5 from 60 Google and Facebook reviews. Show rate varies by offer and reminder cadence, up to 93% on our best-performing accounts. Our methodology page defines the 7x average sales lift we report and discloses that the median is closer to 4x.
Pricing: 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee, or a mix of both. Where it lands depends on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel we run. No-shows aren’t charged. Bad lists and the cost of contacting the people who never book are our cost. Cancel any time with 14 days notice. See how the service works on our AI appointment setting page.
Honest limits: you do not get a seat-based tool your reps can drive themselves and you do not own the sequences; a team with a RevOps person who wants control will prefer #2 to #4.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
#2 Salesforge Agent Frank: an email-led AI SDR with published pricing
Salesforge’s Agent Frank is email-led AI SDR software priced on its own page at $499 a month for 2,000+ contacts, or $0.25 a contact. It prospects, writes outreach and books meetings. Model: software you operate, with a dedicated account manager. Best for: B2B teams that want an email-first AI SDR with a known price.
The Agent Frank page says access starts with a demo, the agent learns from a knowledge base you upload, it runs in Auto-Pilot (no supervision) or Co-Pilot (you review messages before they send) modes, it works in 20+ languages, and it can be set to a specific time zone and operating hours. It names a fit of B2B offers with ACVs between $5K and $100K. The page also says new email infrastructure needs 2 weeks to warm up before sending.
Trade-off to plan for: the agent is email-led, so phone follow-up stays with your team, and Co-Pilot mode is the easier way to keep Australian sender identification and unsubscribe wording under your control.
#3 HubSpot prospecting agent: an AI SDR inside your CRM
HubSpot’s prospecting agent is AI SDR software inside HubSpot Sales Hub, charged at $1 per lead it recommends outreach for. It watches buying signals, enriches contacts and drafts personalised outreach. Model: CRM-native software you operate. Best for: Australian teams already running HubSpot.
HubSpot’s product page says the agent is available on the Starter, Professional and Enterprise editions of HubSpot, runs on HubSpot Credits, and that some subscriptions include monthly credits with more available to buy. Integration effort is lowest for an existing HubSpot customer.
Trade-off to plan for: your reps still own sending decisions and conversations, and the per-lead charge sits on top of the Sales Hub edition.
#4 Amplemarket Duo: a signal-led AI sales copilot
Amplemarket’s Duo is AI sales copilot software whose Startup plan is listed at $600 a month on an annual term. Duo captures buying signals and builds email, phone and social sequences. Model: software you operate. Best for: small and mid-size outbound teams that want data, sequencing and a dialer in one tool.
Amplemarket’s pricing page lists Startup with 2 users and 27,000 contacts, and Growth (4 users, 140,000 contacts) and Elite (10 users, 400,000 contacts) on custom pricing, with Duo Voice from Growth and Duo Inbox on Elite. Its homepage shows Duo drafting replies with a calendar link. All plans include a free trial.
Trade-off to plan for: the annual term is a commitment before you have measured your own meeting rate, and the sequences, calls and consent records are your team’s to run.
AI SDR companies for Australian buyers compared
The four AI SDR companies split into three software products your team operates and one done-for-you service; two publish a per-contact price.
| # | Company | Software or service | Channels named on its site | Books meetings? | Pricing as published |
|---|---|---|---|---|---|
| 1 | LeadsNow | Done-for-you service | AI calling, SMS, email | Yes, into your calendar with reminders | 5–25% revenue share, an equivalent per-appointment fee, or a mix |
| 2 | Salesforge Agent Frank | Software | Email (LinkedIn senders on the platform) | Yes, via meeting link goals | $499 a month for 2,000+ contacts |
| 3 | HubSpot prospecting agent | Software (in Sales Hub) | Email drafts; its page also names phone and LinkedIn outreach | Recommends and drafts; reps book | $1 per lead recommended, plus edition |
| 4 | Amplemarket Duo | Software | Email, phone, social | Drafts replies with a calendar link | Startup $600 a month, annual term |
Already on HubSpot: #3. A known monthly price for email prospecting: #2. Signals, data and a dialer together: #4. Meetings without operating any of it: #1.