Let's grow your business. 2 new positions just opened Monday, 2 November. Book a free call today.
Uncategorised 11 min read

How much do ticketing platforms charge in Australia?

How much do ticketing platforms charge in Australia?: Email, SMS and voice outreach from an AI sales agent converging into a booked calendar appointment.
Email, SMS and voice outreach from an AI sales agent converging into a booked calendar appointment.

Australian ticketing platforms charge roughly 2.5% to 5.35% of the ticket price, plus on most platforms a fixed 50c to $1.19 per ticket, on their own published rates checked on 27 October 2026. On a $150 ticket that is $4.25 on TryBooking, $6.00 on Ticketebo, $7.69 on Humanitix (with GST) and $9.22 on Eventbrite before GST.

The short answer from LeadsNow AI: Ticketing platform fees in Australia cost between $4.25 and $9.22 on a $150 ticket and between $38 and $81 on a $1,500 ticket, so the platform you pick moves your fees by roughly 3 to 4 percentage points of ticket revenue. LeadsNow recommends choosing on who pays the fee and how GST is handled, then putting the real effort into filling the room.

Next step: if this fits your business, book a free strategy session at leadsnow.ai/strategy-session/ – a 2-minute fit check, then pick a time.

Rules of thumb (sourced above, or arithmetic from the tables below):

  • If your ticket is $150 or more, the percentage drives the fee: Eventbrite’s fixed A$1.19 is 13% of its $9.22 fee at $150 and under 2% of its $81.44 fee at $1,500.
  • If you sell 200 tickets at $150, expect total platform fees of $850 (TryBooking) to $1,843 (Eventbrite, before GST), a gap of $993.
  • If you are a registered charity or school, Humanitix’s 2.5% + $0.50 rate matches TryBooking’s published 50c + 2.5% per ticket at any ticket price above $5.
  • If you run Eventbrite events as a business, enter your ABN on every event, or 10% GST is added to the service fee.

How much do ticketing platforms charge in Australia per ticket?

Ticketing platforms in Australia charge from $4.25 to $9.22 on a single $150 ticket and from $38.00 to $81.44 on a $1,500 ticket, based on each platform’s own published AUD rates on 27 October 2026. The table below applies each published rate to one ticket per order, so the per-order minimums and fixed fees show their real weight.

On a $1,500 ticket, Australian platform fees range from $38.00 on TryBooking to $81.44 on Eventbrite before GST, a $43.44 gap per ticket, while Stripe alone costs $25.05.
Platform (rates checked 27 Oct 2026) Published fee GST Payment processing Who pays by default Fee on a $150 ticket Fee on a $1,500 ticket Best for
Eventbrite 5.35% + A$1.19 per paid ticket 10% GST on the fee unless you give an ABN Included (no separate processing fee for Australia) Buyer, by default $9.22 ($10.14 with GST) $81.44 ($89.58 with GST) GST-registered organisers who can enter an ABN
Humanitix Standard 4% + $0.99 per paid ticket Plus 10% GST Included on Humanitix’s default gateway Buyer, by default $7.69 incl. GST $67.09 incl. GST Commercial hosts passing fees to buyers
Humanitix Charities & Schools 2.5% + $0.50 per paid ticket GST exempt Included on Humanitix’s default gateway Buyer, by default $4.25 $38.00 Registered charities, schools and not-for-profits
TryBooking 50c ticket fee (15c at $5 or less) + 2.5% processing Includes GST The 2.5% is the processing fee Buyer pays 50c; organiser pays 2.5% $4.25 $38.00 Organisers willing to absorb 2.5% processing
Ticketebo 4% of order value, minimum $1.20 per order Includes GST Included (Stripe option costs extra) Buyer, by default $6.00 $60.00 Low-priced multi-ticket orders, one minimum per order
Stripe direct (no ticketing platform) 1.65% + A$0.30 per domestic card Includes GST This is the processing fee Organiser $2.78 $25.05 Teams able to build their own checkout

Method: fee = (percentage × ticket price) + fixed fee, one ticket per order, rounded to the cent. Humanitix Standard adds 10% GST to the fee, as its help centre states. Eventbrite figures are shown before and after the 10% GST that applies when no ABN is supplied. TryBooking’s pricing page says all its fees include GST. Humanitix’s cost article also carries a general note that its booking fee is “inclusive of all payment processing fees and taxes” on the default gateway, while the AUD rate on that same page, its pricing page and its booking fees article all list the standard rate as excluding GST; the table follows the AUD rate lines and adds GST (before GST the fee is $6.99 on $150 and $60.99 on $1,500). Ticketebo’s 4% already includes GST. Stripe is a payment processor, not a ticketing platform, and is shown only as the cost floor.

How it works

How to compare Australian ticketing fees

01

Set your average order

Use your real ticket price and the number of tickets in a typical order.

02

Apply each published rate

Multiply the percentage by the order and add the fixed fee per ticket or per order.

03

Add GST where charged

Some platforms add 10% GST to the fee, some include it, and Eventbrite drops it if you enter an ABN.

04

Decide who pays

Choose whether buyers pay the fee at checkout or you absorb it, then check the total the buyer sees.

Compare platforms on the fee share of your real average order, after GST, not on the headline rate.

MAKE MORE SALES.

Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.

Frequently asked questions about ticketing platform fees in Australia

What is the cheapest ticketing platform in Australia?

On a single $150 paid ticket, the cheapest of the platforms checked on 27 October 2026 is TryBooking at $4.25 (50c ticket fee plus 2.5% processing), level with Humanitix’s charity and school rate of 2.5% + $0.50. Ticketebo costs $6.00 and Eventbrite $9.22 before GST on the same ticket. Taking card payments through your own Stripe checkout is cheaper again at $2.78, but you then build and run the ticketing yourself.

Does Eventbrite charge GST on its fees in Australia?

Eventbrite charges 10% GST on its service fee unless the organiser enters a valid ABN for the event; Eventbrite’s help centre says it collects the ABN per event rather than per account. On a $150 ticket that is the difference between $9.22 and $10.14 in fees.

Who pays the booking fee, the buyer or the organiser?

By default the buyer pays the platform fee on Eventbrite, Humanitix and Ticketebo, and every one of them lets the organiser absorb it instead. TryBooking splits it: the buyer pays the 50c ticket fee and the organiser pays the 2.5% processing fee unless that is passed on in account settings.

Is Humanitix cheaper than Eventbrite?

Humanitix’s standard rate of 4% + $0.99 plus GST is cheaper than Eventbrite’s 5.35% + A$1.19 at every ticket price: $7.69 against $9.22 on a $150 ticket, and $67.09 against $81.44 on a $1,500 ticket.

Do ticketing fees matter on a high-priced conference ticket?

Ticketing fees on a $1,500 conference ticket run from $38.00 to $81.44 across the platforms checked, a gap of $43.44 per ticket, or $8,688 across 200 tickets. That is real money, but it is small next to the cost of selling those 200 seats, which is where most high-ticket events win or lose.

What does each fee look like across a whole event?

Platform fees across 200 tickets at $150 ($30,000 of ticket revenue) total $850 on TryBooking, $1,200 on Ticketebo, $1,537.80 on Humanitix Standard and $1,843 on Eventbrite before GST. The same arithmetic at 200 tickets of $1,500 ($300,000) shows where the percentage starts to bite.

At 200 tickets of $1,500, platform fees run from $7,600 on TryBooking to $16,288 on Eventbrite before GST, about 2.5% to 5.4% of ticket revenue.
Platform 200 × $150 tickets Share of $30,000 200 × $1,500 tickets Share of $300,000
Eventbrite (before GST) $1,843.00 6.1% $16,288.00 5.4%
Humanitix Standard (incl. GST) $1,537.80 5.1% $13,417.80 4.5%
Ticketebo (incl. GST) $1,200.00 4.0% $12,000.00 4.0%
TryBooking $850.00 2.8% $7,600.00 2.5%
Humanitix Charities & Schools $850.00 2.8% $7,600.00 2.5%
Stripe direct (processing only) $555.00 1.9% $5,010.00 1.7%

The share column is the number to compare against your margin. A conference running at a 20% margin on $300,000 of tickets keeps $60,000; the difference between the most and least expensive platform here is $8,688, which is real but rarely the deciding line in the budget.

Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.

The fee-share test: how to compare any ticketing quote

The fee-share test is one number: divide the total fee on your typical order by the order value, and compare platforms on that percentage rather than on the headline rate. It works because platforms mix three pricing shapes that are hard to compare by eye.

  • Percentage plus fixed fee per ticket (Eventbrite, Humanitix): the fixed part hurts cheap tickets. At $20, Humanitix Standard costs $1.79 before GST, about 9% of the ticket.
  • Fixed ticket fee plus processing percentage (TryBooking): the 50c is almost nothing on a $150 ticket, and the 2.5% does the work.
  • Percentage per order with a minimum (Ticketebo): one $1.20 minimum covers the whole order, so a family buying four $10 tickets pays $1.60, not four fixed fees.

Run the test at your real average order, then add GST where the platform adds it, because a 10% uplift on the fee changes the ranking between close competitors.

Does GST apply to ticketing fees in Australia?

GST applies to some Australian ticketing fees and not others, and each platform states it differently, so read the line before comparing. Humanitix adds 10% GST to its standard 4% + $0.99 fee and treats its charity rate as GST exempt, per its booking fees article. Eventbrite says it must charge 10% GST on its service fee unless you give it a valid ABN, entered event by event, per its GST article. Ticketebo quotes its 4% as including GST, and Stripe states its card fees include GST. TryBooking’s pricing page says all its fees include GST. Humanitix’s cost article has a general note that the booking fee is inclusive of processing fees and taxes on its default gateway, but its AUD rate line lists the standard rate as excluding GST, so confirm with Humanitix before you budget. This is general information, not tax advice: your accountant can tell you whether you can claim the GST back.

If we can’t make you money, we don’t deserve yours.

Pay-Per-Result pricing — performance-based alignment.

50,769+
AI-booked appointments
7×
Average sales lift — median closer to 4×
Pay-Per-Result
Performance-based alignment

Should you pass ticketing fees on to buyers or absorb them?

Passing ticketing fees to buyers is the default on Eventbrite, Humanitix and Ticketebo, and it keeps your payout at the full ticket price, but the buyer sees a higher total at checkout. TryBooking’s default splits the cost: the buyer pays the 50c ticket fee and the organiser pays 2.5% processing. If checkout drop-off is already a problem, read the live guide on event registration abandonment before adding fees at the last step. For a US comparison, where the FTC’s all-in rule changes the answer, see the US event ticket pricing strategy guide. An early-bird price ladder works on the total the buyer sees.

What the fee table does not tell you

The fee table compares published self-serve rates only, and two costs sit outside it. First, extras: Ticketebo prices its premium services on request, Humanitix lists a separate box office rate of 3% + $1 excluding GST (Humanitix cost article), and TryBooking adds a 1% surcharge, paid by the buyer, on foreign cards. Second, custom deals: Humanitix lists a Custom plan with no published price, and Eventbrite routes large events to its sales team. If your event is big enough to negotiate, the published rate is the ceiling, not the price.

Where the real cost of an Australian event sits

For most Australian events the cost that decides profit is not the ticketing fee but the cost of selling the seats, because an unsold seat costs 100% of its price while the platform takes 2.5% to 5.4%. On a $1,500 ticket, one extra seat sold covers the fee gap on about 34 tickets ($1,500 ÷ $43.44). That is why the live guides on selling high-ticket event tickets, selling group tickets to companies and slow ticket sales spend their time on demand, not on platforms. Doing that work yourself means sales calls, follow-up on every enquiry and reminders before the event: real hours every week of the selling window. Where LeadsNow fits: it fills the pipeline for event organisers with AI calling, SMS and DM follow-up, paid on results through a revenue share, a fee per appointment, or a mix of both; the event organiser lead generation page explains how.

Sources

  1. Eventbrite: Eventbrite’s Ticketing Fees (Australia row)
  2. Eventbrite Australia: pricing page
  3. Eventbrite: Why are you collecting Australian GST on my events?
  4. Humanitix: What are the Humanitix booking fees?
  5. Humanitix: How much does Humanitix cost?
  6. Humanitix Australia: pricing page
  7. TryBooking: How much does it cost to use TryBooking?
  8. TryBooking: pricing
  9. Ticketebo: pricing
  10. Stripe Australia: pricing

Pay-Per-Result appointments

See if we’re a fit

We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.

  • 50,769+ appointments booked without cold calling.
  • Pay-Per-Result pricing — you pay for booked, qualified calls.
  • Pick your own time on our live calendar, no phone tag.

View all articles

Pay-Per-Result · No retainers

Turn this into booked sales calls.

Our AI agents, trained on 50,769+ booked appointments, fill your calendar with pre-qualified buyers. You only pay when calls land.

Keep reading

Related on Leads Now AI

The thesis behind everything we do

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.

The volume argument

A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.

At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.

Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →