A longevity clinic in Australia turns enquiries into booked consults through one funnel, from enquiry to first call to consult to joining, and four rulebooks govern it: Ahpra’s advertising rules (up to $120,000 per offence for a company), the TGA’s ban on advertising prescription medicines to the public, the Spam Act and the Do Not Call Register.
- Who this is for: longevity, executive-health and concierge-medicine clinics in Sydney, Melbourne, Brisbane, the Gold Coast and Perth that sell a membership or programme through a consult.
- The funnel: enquiry → first call → booked consult → consult held → joining. Each step has its own metric and its own rule.
- The Consent Map: a table of which Australian regime applies at each touch, read at each regulator’s own page.
- The worked number: from 1,000 old enquiries, a clinic can lawfully message 240 to 630, depending mostly on how it recorded consent at intake (assumption bands, below).
- The calling window: ACMA’s telemarketing hours add up to 63 hours a week; one full-time coordinator on a 38-hour week covers about 60% of it.
- Scope: marketing and operations only. Nothing here is a claim about the clinical value of any test or programme, and nothing is legal advice.
Who is this longevity clinic lead generation hub for?
This hub is for Australian clinics that sell preventive or longevity care as a paid assessment, a membership or a programme, and that need a practitioner consult before someone joins. Price drives the funnel: published Australian prices run from a one-off assessment to an annual membership, compared on our page on how to price a longevity programme. The marketing side, including the consult ladder and the follow-up after a consult, is on our guide to how to get patients for a longevity clinic. This page covers the part between them: getting an enquiry booked, lawfully, into a consult. For an Australian longevity clinic, the booked consult is the unit of lead generation, because nobody joins a membership from an ad.
How it works
From longevity enquiry to booked consult, rule-checked
Answer the enquiry
Call within the hour inside ACMA’s telemarketing hours. Outside them, send an SMS only if the person consented.
Check the consent record
Confirm who consented, when and how before any SMS, email or call to an old enquiry. Check the Do Not Call Register for calls.
Book the consult
Screen for the fit, timing and budget criteria the clinic set, then book with written price and terms. No clinical advice on this call.
Practitioner runs the consult
The practitioner handles every clinical question and the joining decision. Membership terms go in writing.
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How does a longevity clinic enquiry become a booked consult and a membership?
A longevity clinic enquiry passes four handovers, and each one is measured with a separate rate. Track them separately, because a clinic that only tracks cost per enquiry cannot see which step is losing people.
| Stage | What has to happen | Metric (formula) | Who owns it |
|---|---|---|---|
| Enquiry to first contact | A call within the hour inside ACMA’s hours; an SMS outside them, if the person consented | Contact rate = enquiries reached ÷ enquiries | Coordinator or setter |
| First call to booked consult | Fit, timing and budget checked against criteria the clinic set; no clinical advice on this call | Booking rate = consults booked ÷ enquiries reached | Coordinator or setter |
| Booked to held | Reminders, and the price and terms sent in writing before the visit | Show rate = consults held ÷ consults booked | Coordinator |
| Consult to joining | Practitioner consult; membership terms, minimum term and cancellation in writing | Join rate = memberships ÷ consults held | Practitioner |
Cost per booked consult = monthly acquisition spend ÷ consults booked. A longevity clinic’s cost per booked consult falls fastest when the contact rate rises, because every later rate multiplies off it. Our AI appointment setting service covers the first three rows; the fourth is always the clinic’s.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
Which Australian rules apply at each step? The Consent Map
The Consent Map lists the Australian regime that applies at each touch in a longevity clinic’s funnel, with what it requires. Each line was read on the regulator’s own page on 7 October 2026. It is general information, not legal advice; your clinic signs off its own advertising, because Ahpra’s guidelines say advertisers must comply with all relevant legislation.
| Touch | Regime | What it requires |
|---|---|---|
| Ads, landing pages, social posts | Health Practitioner Regulation National Law, s133, and Ahpra’s advertising guidelines | No testimonials; no gift, discount or inducement unless its terms and conditions are stated; no unclear, inexact or vague price information. Up to $60,000 per offence for an individual, $120,000 for a body corporate |
| Any mention of a prescription medicine, in an ad, page, SMS or call script | Therapeutic Goods Act, per the TGA’s guidance on advertising health services | “You must not directly or indirectly refer to prescription medicines”, including brand names, nicknames, abbreviations and hashtags |
| Follow-up SMS and email | Spam Act 2003, per ACMA | Consent (express, or inferred in limited cases) that you can prove; identify the clinic as sender; honour unsubscribes within 5 working days |
| Calls to old enquiries or bought lists | Do Not Call Register Act 2006, per ACMA | Numbers registered for 30 days can be called only with consent or under an exemption; telemarketing calls 9am–8pm weekdays, 9am–5pm Saturday, never Sunday or national public holidays |
| Using health details from an enquiry in marketing | Privacy Act 1988, APP 7.4, per the OAIC’s APP 7 guidelines | Sensitive information may be used for direct marketing only with consent, even where there is a pre-existing relationship |
The practical consequence is that a call script and an SMS sequence are advertising too. An Australian clinic’s follow-up SMS must pass the same Ahpra and TGA tests as its ads, plus the Spam Act. The script rules an agency should work to are set out as the Script Test on our ranking of lead generation agencies for Australian longevity clinics.
Can my clinic contact old enquiries? The Lawful-Reach calculation
An Australian clinic can message an old enquiry only if it can prove consent, and ACMA says “you cannot send an electronic message to ask for consent”. So the size of a reactivation list is set at intake, not at campaign time. The model below takes 1,000 enquiries from the past two years. Every rate is an assumption in three bands; run it on your own CRM.
| Step (1,000 old enquiries) | Cautious | Middle | Strong |
|---|---|---|---|
| Express marketing consent recorded, with date and wording (assumption) | 30% = 300 | 50% = 500 | 70% = 700 |
| Mobile or email still valid (assumption) | 80% = 240 | 85% = 425 | 90% = 630 |
| Reachable records that book a consult (assumption) | 2% = 4.8 | 4% = 17 | 6% = 37.8 |
Worked middle column: 1,000 × 50% = 500; 500 × 85% = 425; 425 × 4% = 17 booked consults. The model counts SMS and email only. Live calls to numbers that are not on the Do Not Call Register are a separate test, and records holding health details still need APP 7.4 consent. For context only: LeadsNow’s own Colliers-era database reactivation work averaged a 4.4% booking rate and peaked at 8.9%; no window or sample size is disclosed for those figures, and they are not from clinic lists. For a longevity clinic, a consent checkbox with clear wording on the enquiry form is worth more to reactivation than any message copy: it moves the reachable list from 240 to 630 in this model. The full method is in our guide to database reactivation.
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Coordinator, retainer agency or pay-per-result: which fits an Australian clinic?
The choice turns on who answers enquiries inside the calling window. ACMA’s telemarketing hours are 11 hours a day Monday to Friday and 8 on Saturday, 63 hours a week. Under the National Employment Standards an employee works a maximum of 38 ordinary hours a week, so one full-time coordinator covers about 60% of the window.
| Route | Share of the 63-hour window covered | Who carries enquiries that never book | Fits when | Wrong for |
|---|---|---|---|---|
| Front desk between patients | Gaps whenever the desk is busy | The clinic | Low enquiry volume, mostly in clinic hours | Clinics running paid ads that land evening enquiries |
| One full-time coordinator | About 60% (38 of 63 hours) | The clinic | Steady weekday volume and a coordinator who only does this | Evening and Saturday enquiry peaks |
| Retainer marketing agency | Varies; ask whether the agency works enquiries or hands them back | The clinic | You want ads and creative run and can absorb dry months | Clinics whose problem is follow-up, not enquiry volume |
| Pay-per-result appointment setter | As agreed, inside ACMA’s hours | The setter | Membership value supports paying per consult or per joining | Clinics that want every conversation handled in-house |
The US version of these rules is different: US clinics should read our ranking of lead generation agencies for US longevity clinics. Clinics selling mainly to high-net-worth members can compare channels in our high-net-worth marketing guide. A single coordinator leaves about 40% of a clinic’s lawful calling window unworked.
How LeadsNow books consults for Australian longevity clinics
LeadsNow is a pay-per-result AI lead generation and appointment-setting agency based in Melbourne. For a longevity clinic we follow up enquiries within minutes by AI calling, SMS and DM, inside ACMA’s hours and only where consent allows, screen for the fit, timing and budget criteria your clinic sets, and book consults into your practitioners’ calendars with reminders. The clinic signs off every script. Scripts name no prescription medicine, use no patient stories and promise no outcome, and clinical questions go to your practitioners.
Across all clients LeadsNow has booked 50,769+ sales appointments with AI since 2017 and generated 1M+ leads. Show rates vary by offer and reminder cadence, up to 93% on our best-performing accounts. We have no published longevity-clinic case study. Pricing is 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee, or a mix of both, depending on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel we run. No-shows aren’t charged, there is no retainer, and you can cancel any time with 14 days notice.
Questions Australian longevity clinics ask about getting booked consults
Can a longevity clinic text people who filled in an enquiry form?
Only with consent you can prove. ACMA’s guidance on the Spam Act says you need express or, in limited cases, inferred consent, must identify yourself as the sender and must honour an unsubscribe within 5 working days. Record who consented, when and how.
Can we call old enquiries whose numbers are on the Do Not Call Register?
Only if they consented to your calls or an exemption applies. ACMA says that once a number has been on the register for 30 days, telemarketers can call it only with consent or if they are exempt.
What are the telemarketing calling hours in Australia?
ACMA publishes 9am to 8pm Monday to Friday and 9am to 5pm Saturday for telemarketing calls, with no calls on Sunday or national public holidays. That is 63 hours a week.
Can we use what a patient told us about their health in marketing messages?
Only with their consent. The OAIC defines sensitive information to include health or genetic information, and its APP 7 guidelines say sensitive information may be used for direct marketing only with consent, even when the person is an existing patient.
What is a good cost per booked consult for a longevity clinic?
No credible public benchmark exists for longevity clinics. Across markets, a booked sales call costs $30–$400+ depending on industry, offer, price and many other variables. Work out your own ceiling from membership value, show rate and join rate.
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