Published longevity clinic prices in Australia run from A$955 for a one-off assessment to A$10,000 a year for an individual membership and A$18,000 for a family one. Price each tier backwards from consult capacity: A$100,000 of new contract value a month needs 105 sales at A$955 but 10 at A$10,000, which at a 35% consult close rate (an assumption) is 29 consults.
- Three tiers, three jobs: an assessment (under about $3,000) recruits; an annual membership ($4,000–$15,000 a year) retains; a concierge or family membership ($10,000+) is sold by a doctor.
- What patients compare: the billing unit, the minimum term, what is billed separately, Medicare rebates and the total cost.
- The Consult-Load Rule: consults needed = revenue target ÷ price ÷ consult close rate. If that exceeds what your doctors can hold in a month, the price is too low for a doctor-sold model.
- US anchor: MDVIP says its affiliated practices charge a typical $2,400–$5,000 a year, with panels of around 600 members.
- Scope: pricing and operations only. Nothing here is a claim about the clinical value of any test or programme.
How much does a longevity clinic cost? Published prices compared
Most longevity clinic pricing questions are really “what are other clinics charging?” These are the prices on each provider’s own page, read on 1 October 2026:
| Provider | Tier type | Published price | Billing unit and term | Billed separately |
|---|---|---|---|---|
| Life First by Altius (AU) | Assessment | A$955 | One-off; privately funded | — |
| Progressive Specialists (AU) | Assessment phase | ~A$2,600 (the clinic’s own estimate) | Weeks 0–6 of a 6–12 month programme | Items billed individually; later phases billed at appointment; Medicare rebates may apply |
| HealthScreen (AU) | Annual membership | A$80 / A$150 / A$275 a week | Monthly in advance; 6-month minimum (Premier), 12-month (Gold, Platinum) | Supplements discounted, not included |
| Longevity Medicine Institute (AU) | Concierge / family membership | A$10,000 / A$18,000 a year | Annual; offered to existing LMI patients after their first year | MRI, DEXA, genetic testing |
| MDVIP-affiliated practices (US) | Concierge membership | US$2,400–US$5,000 a year (typical) | Annual; routine visits still billed to insurance | Insured care |
HealthScreen’s weekly prices annualise to A$4,160, A$7,800 and A$14,300. US direct-to-consumer prices (lab memberships from US$365 a year to programmes at US$21,500) are listed in our guide to how longevity clinics fill consult calendars, which also models the enquiries a consult calendar needs. This page does the step before that: choosing the prices.
How it works
How to set a longevity programme price from consult capacity
Set the revenue target
Decide the new contract value you need each month. Use contract value, not cash collected, so weekly and annual billing compare fairly.
Divide by tier price
Target divided by price gives the sales each tier needs. A $955 assessment needs about ten and a half times the sales of a $10,000 membership.
Convert to consults
Divide sales by your consult close rate to get consults needed. Use your own trailing 90 days, not someone else’s rate.
Check doctor capacity
If consults needed exceed the hours your doctors can sell in, raise the price, add a coordinator call or add a higher tier.
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What do patients compare between longevity programmes?
A prospective patient with three clinic pages open compares five things, and only one of them is the headline price:
- The billing unit. A$150 a week and A$7,800 a year are the same money; the weekly figure reads smaller.
- The minimum term. A$80 a week on a 6-month minimum is a A$2,080 commitment; A$150 a week on a 12-month minimum is A$7,800.
- What is billed on top. A membership that excludes imaging competes with one that includes it only once the patient prices the scan.
- Rebates. Where Medicare rebates may apply to parts of a programme, the out-of-pocket figure differs from the list price.
- Who it covers. A family tier (A$18,000 against A$10,000 individual) changes the per-person maths.
In Australia, how you show those numbers is regulated. Ahpra’s advertising guidelines list advertising that compares prices without complete information as potentially misleading and, in their section on gifts, discounts and inducements, list price information that is unclear, inexact or vague, and an instalment amount stated without the total cost, as advertising that may breach the National Law. The cautious approach is to show a weekly price and the total for the minimum term together. General information, not legal advice.
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Assessment, membership or concierge: which tier should carry the clinic?
Each tier does a different job, and a price list works when the step between rungs is one a patient can actually take. The published prices above show how big those steps are: A$955 to A$10,000 is a 10.5-fold step; A$2,600 to A$7,800 is threefold; the A$18,000 family tier adds a second adult for 80% more than the A$10,000 individual one.
- Assessment tier: recruits. Judge it on the share of buyers who join a membership within 90 days, not on its own margin.
- Annual membership: retains. Judge it on renewals at the end of the minimum term.
- Concierge or family membership: sold by a doctor. Judge it on consult close rate and doctor hours used.
A ladder with a tenfold step between rungs needs either a middle tier or a consult that does a great deal of selling. The next table shows what that consult load looks like.
How many consults a month does each price point need?
This is the Consult-Load table. The revenue target (A$100,000 of new contract value a month) and the three consult close rates are assumptions: we found no credible public benchmark for longevity consult close rates, so replace them with your own. Prices are the published ones above. Formula: sales = target ÷ price; consults = sales ÷ close rate, rounded up.
| Tier and price | Sales needed a month | Consults at 25% close | Consults at 35% close | Consults at 50% close |
|---|---|---|---|---|
| Assessment, A$955 (no sales consult, an assumption) | 104.7 | No sales consult; 105 assessment appointments | ||
| Assessment phase, A$2,600 | 38.5 | 154 | 110 | 77 |
| Membership, A$7,800 a year | 12.8 | 52 | 37 | 26 |
| Membership, A$10,000 a year | 10.0 | 40 | 29 | 20 |
| Family membership, A$18,000 a year | 5.6 | 23 | 16 | 12 |
Read down the 35% column: moving the main offer from A$2,600 to A$10,000 cuts the sales conversations needed from 110 to 29 a month for the same contract value. Price is a capacity lever before it is a margin lever. Contract value is not cash: a A$7,800 membership billed weekly arrives over a year, and members who leave after the minimum term never pay the rest.
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The Consult-Load Rule: when to raise the price or add a tier
The rule: if consults needed exceed the sales-consult hours your doctors actually have, the price is too low for a doctor-sold model. The thresholds below assume one doctor can hold 40 sales consults a month (two a day over 20 days). That is an assumption; use your own diary.
| Consults needed a month (one doctor) | What it means | What to change |
|---|---|---|
| Under 20 | Price is high relative to capacity; the doctor has spare selling time | Add an assessment tier to feed the consult diary |
| 20–40 | Price and capacity match | Protect show rate and close rate; do not discount |
| 41–80 | Demand exceeds one doctor’s selling time | Put a coordinator call before the consult, or raise the price |
| Over 80 | The tier cannot be doctor-sold | Sell it by coordinator or booking page, and keep doctors for the top tier |
On these assumptions, the A$2,600 assessment phase (110 conversations at 35%) belongs to a coordinator, while the A$10,000 membership (29) fits one doctor. The US concierge model shows the same logic from the other side: MDVIP describes panels of around 600 members, where the annual fee rather than visit volume carries the practice.
What does it cost to run the sales side of each tier?
Every conversation in the table has a cost in staff hours. Assume 45 minutes of coordinator time per conversation, including two or three follow-up attempts, and 60 minutes of doctor time per sales consult (both assumptions). At the 35% column:
- A$2,600 tier: 110 conversations × 45 minutes = about 83 coordinator hours a month, about half a full-time role.
- A$10,000 tier: 29 consults × 60 minutes = 29 doctor hours, plus the coordinator time to book them.
- The hidden cost: no-shows. Every consult that does not happen is a doctor hour unsold, which is why show rate belongs in the pricing model. Ours varies by offer and reminder cadence, up to 93% on our best-performing accounts; the mechanics are in our guide to improving sales appointment show rates.
Evening cover is what breaks the in-house version, because cash-pay enquiries arrive after work; the reply-speed research is collected in our speed-to-lead benchmarks. Clinics that hand the first call and booking to an outside team, as in AI appointment setting, are buying back those coordinator hours; whether that is cheaper depends on the volumes in your own row of the table.
Longevity programme pricing questions
How much does a longevity clinic cost in Australia?
Published Australian prices read on 1 October 2026 run from A$955 for Life First’s Health and Lifestyle Program, through an estimated A$2,600 initial assessment phase at Progressive Specialists and HealthScreen memberships at A$80–A$275 a week, to A$10,000 a year for an individual and A$18,000 for a family membership at the Longevity Medicine Institute. Check what each price excludes before comparing.
How much does a concierge or longevity membership cost in the US?
MDVIP’s physician FAQ gives a typical annual fee of US$2,400–US$5,000 for its affiliated practices, with routine visits still billed to insurance. Direct-to-consumer longevity offers publish prices from US$365 a year for lab memberships up to US$21,500 for premium programmes.
Should a longevity clinic charge weekly, monthly or annually?
Weekly or monthly billing lowers the headline number and spreads cash, but needs a minimum term to protect the assessment work done up front; HealthScreen uses 6- and 12-month minimums. Annual billing collects the contract up front and filters for commitment. Whichever you use, compare tiers on annual contract value.
Can an Australian clinic advertise a weekly membership price?
Yes, but show the total as well. In their section on gifts, discounts and inducements, Ahpra’s advertising guidelines list stating an instalment amount without the total cost, and price information that is unclear, inexact or vague, as advertising that may breach the National Law. The cautious approach is to show the weekly price and the total for the minimum term together. General information, not legal advice.
How many consults does a longevity clinic need each month?
Divide your monthly revenue target by the tier price, then by your consult close rate. At A$100,000 a month and an assumed 35% close, a A$10,000 membership needs 29 consults and a A$2,600 assessment phase needs 110 sales conversations. Replace the 35% with your own trailing 90-day rate.
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