How to Get More Roofing Leads in Australia

To get more roofing leads in Australia, add channels you own before buying more shared ones: every hipages lead is capped at 3 businesses, Australia is not listed in Google’s Local Services Ads country list as of 25 October 2026, and a published Google Ads roof replacement account paid $46.82 per enquiry. Then reopen dead quotes, where LeadsNow’s reactivation record is 4.4% booked.

• The metric: cost per signed roof = cost per enquiry / (enquiry-to-quote rate x quote-to-win rate).
• Shared leads: hipages plans run from $139 to $649 + GST a month in credits, and each lead goes to up to 3 businesses (hipages, read 25 October 2026).
• Exclusive paid leads: $46.82 and $59.93 per enquiry on two published NSW roof replacement Google Ads accounts, and $32.56 per Meta restoration lead (True Blue Tradie Marketing).
• Not listed: Australia is not listed in Google’s Local Services Ads country list as of 25 October 2026; the help centre lists 11 countries.
• Owned leads: dead quotes and past customers, worked under the Spam Act 2003 and Do Not Call Register rules.

Rules of thumb

• A $46.82 Google Ads enquiry that becomes a quote half the time and wins a quarter of quotes costs $374.56 per signed roof ($46.82 / 0.125), on the assumptions in the table below.
• A hipages lead can go to two other roofers as well (cap of 3), so plan on a lower win rate than on an exclusive enquiry.
• hipages’ Advanced plan at $249 + GST a month is $2,988 + GST a year before a single roof is won.
• 500 dead quotes at LeadsNow’s 4.4% average reactivation rate is 22 booked appointments; at the 8.9% peak it is about 44.
• Wash call lists against the Do Not Call Register within 30 days of calling, and call only 9am to 8pm on weekdays and 9am to 5pm on Saturdays (donotcall.gov.au).

How do I get more roofing leads in Australia?

More roofing leads in Australia come from ranking each channel on cost per signed roof, then adding exclusive and owned channels before buying more shared marketplace leads.

No Australian body publishes a market close rate for roofing enquiries, so the conversion columns below are labelled assumptions. Replace them with your own job-management numbers from the last twelve months. The published prices are real and dated; each True Blue figure is one business’s account, not a benchmark, and excludes agency fees. LeadsNow sees booked-inspection costs of $30–$400, depending on industry, offer, price and many other variables. For the full price breakdown, see how much a roofing lead costs in Australia.

The worked rows show why the cheapest lead is not the cheapest roof: the $32.56 restoration lead ends up dearer per signed job than the $46.82 replacement enquiry once its lower assumed conversion is applied. A roofer whose own rates differ will get a different order, which is the point of running the sum.

Frequently asked questions

How much does a roofing lead cost in Australia?

Published roofing accounts show $46.82 and $59.93 per Google Ads roof replacement enquiry and $32.56 per Meta restoration lead, according to True Blue Tradie Marketing’s roofing leads page. These are single-business accounts, not a market rate.

Is hipages worth it for roofers?

hipages can be worth it if your win rate on shared leads covers the plan: plans run from $139 to $649 + GST a month and each lead is capped at 3 businesses. Divide the yearly plan cost by your margin per roof to find how many jobs it must win.

Can Australian roofers use Google Local Services Ads?

Australia is not listed in Google’s Local Services Ads country list as of 25 October 2026. The help centre lists Austria, Belgium, Canada, France, Germany, Ireland, Italy, Spain, Switzerland, the United Kingdom and the United States.

Can I text past roofing customers about storm damage?

Yes, if you have their consent, express or inferred from the customer relationship, and every message identifies your business, includes contact details and offers an easy unsubscribe, as the ACMA’s Spam Act guidance sets out.

What is the fastest way to get more roofing jobs without more ad spend?

Reopening quotes you already wrote is often the fastest route, because those homeowners know you and have a price. LeadsNow’s reactivation record is 4.4% of dormant contacts booked on average and 8.9% at peak, with no window or sample disclosed.

Why shared marketplace leads cap a roofer’s win rate

A shared marketplace lead caps a roofer’s win rate because the homeowner hears from other businesses too: hipages says every lead is capped at 3 businesses.

hipages sells monthly plans rather than single leads. Its membership costs page lists Starter at $139 + GST a month (155 credits, 1 postcode), Advanced at $249 + GST (310 credits, 3 postcodes), Premium at $449 + GST (595 credits, 5 postcodes) and Platinum at $649 + GST (850 credits, 10 postcodes), on a 6-month introductory term that renews on a 12-month term. The page prices plans in credits, so the only cost you can calculate up front is the subscription itself.

The break-even test is simple. Divide the yearly plan cost by your gross margin per roof. On the Advanced plan, $2,988 + GST a year is paid back by one roof only if that roof carries at least $2,988 of margin (an assumption to check against your own jobs), before counting your quoting time. If hipages is your largest source of work, you are renting your pipeline; adding even one exclusive channel lowers that dependency.

Why Google Local Services Ads is not on the menu for Australian roofers

Google Local Services Ads cannot be planned around by Australian roofers, because Australia is not listed in Google’s country list for the product as of 25 October 2026.

Google’s Getting started with Local Services Ads page, read on 25 October 2026, offers Austria, Belgium, Canada, France, Germany, Ireland, Italy, Spain, Switzerland, the United Kingdom and the United States. “Roofers” appears in its category list, which is why American guides recommend the product; that advice does not transfer to Australia. The practical substitutes are ordinary Google Search and Performance Max campaigns, plus a complete Google Business Profile. Check the page again before planning around it, since country availability can change.

How to turn dead roofing quotes into booked inspections

Dead roofing quotes turn into booked inspections when each one gets a short, polite SMS, email and call sequence asking whether the job is still planned.

A quoted homeowner already knows your business, has had a roofer on the property and has a price. A quote that went quiet has not necessarily been lost to a competitor. LeadsNow’s own Colliers-era database reactivation work booked appointments from 4.4% of dormant contacts on average and 8.9% at peak; no window or sample size is disclosed for these figures, and they are LeadsNow’s record, not an industry benchmark. On 500 dead quotes, those rates mean 22 to about 44 booked appointments.

1. Export every quote from the last two to three years that was neither won nor formally lost.
2. Send an SMS that names your business, references the address and asks one yes, no or later question.
3. Follow with an email carrying the original quote, refreshed if materials pricing has moved.
4. Call the replies and the opens, and book a re-inspection for every yes.

The full sequence, with scripts, is on how to reactivate dead quotes for trade businesses, and the wider method is on the database reactivation page.

How to call past roofing customers after a storm without breaching Do Not Call rules

Calling past roofing customers after a storm is allowed when you washed the list against the Do Not Call Register within 30 days or hold consent.

The Do Not Call Register rules say the ban on calling registered numbers does not apply if you washed your list in the last 30 days and the number was not on it, or the account-holder consented. Express consent given without a set period is taken to expire three months after it was given; inferred consent can come from an existing customer relationship. The industry standard limits telemarketing calls to 9am to 8pm on weekdays and 9am to 5pm on Saturdays, with no calls on Sundays or national public holidays, and requires calling line identification.

SMS and email fall under the Spam Act 2003 instead. The ACMA says each message needs consent (express or inferred), must identify you as the sender, include your contact details and make it easy to unsubscribe. This is general information, not legal advice. A post-storm message should offer an inspection of a roof you already worked on, not a pressured sale.

What running these roofing lead channels in-house costs

Running roofing lead channels in-house costs mostly staff time: on the assumptions below, three call attempts on 500 dead quotes alone is about 125 hours.

That figure assumes five minutes per attempt including notes (500 x 3 x 5 minutes = 7,500 minutes). Add campaign management for Google and Meta, replying quickly to every hipages job, and inspection booking. A roofer who quotes by day often cannot answer enquiries quickly, and response speed matters on every channel; see speed to lead for trade businesses. If you have the office staff, do it in-house. If you do not, compare the hours with what an outside team costs, including services such as lead generation for roofing companies in Australia.

Sources

1. hipages, membership costs (plans, credits, 3-business cap), read 25 October 2026.
2. True Blue Tradie Marketing, roofer leads (published roofing ad accounts), read 25 October 2026.
3. Google, Getting started with Local Services Ads (country list), read 25 October 2026.
4. Do Not Call Register, using the register (30-day wash, consent).
5. Do Not Call Register, industry standards (calling hours, calling line identification).
6. ACMA, avoid sending spam (Spam Act 2003 consent, identification, unsubscribe).