Cost per Engagement vs Cost per Lead for Professional Firms
A professional firm paying $90 per lead can still pay $1,250 per signed engagement: in the worked example below, about 14 accounting leads become one signed client, because…
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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
A professional firm paying $90 per lead can still pay $1,250 per signed engagement: in the worked example below, about 14 accounting leads become one signed client, because…
Read moreReferral dependency stalls a professional services pipeline because chance alone produces empty months: a firm averaging 2 referred clients a month should expect a month with none about…
Read moreOn labelled assumptions, a franchise network of 30 locations holding 1,500 old records each (45,000 in total) books roughly 540 to 3,150 appointments from one central reactivation program,…
Read moreRecruitment agency business development on the client side is a numbers ladder: on mid-case assumptions, one consultant working 150 hiring-signal accounts a quarter reaches 45 decision-makers, holds 18…
Read moreIt depends on the franchise agreement: neither Australia’s Franchising Code (remade from 1 April 2025) nor the US FTC Franchise Rule (16 CFR 436) says who owns a…
Read moreAn 8,000-record car dealership service history list books between 240 and 700 service visits (3% to 8.75% of records) on the labelled assumptions below when worked in a…
Read moreCorporate L&D teams in Australia buy training through four gates (need, proposal, supplier and budget), and on LeadsNow’s worked mid-case the path from first meeting to purchase order…
Read moreQualify mentees with a short written application scored out of 10, plus a list of hard disqualifiers, and book a discovery call with the mentor only at 7…
Read moreCheap leads for builders can cost about $6,000 per signed job once you count who never answers, who never books a site visit and how many quotes you…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →