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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
At a glance: Chris Turner is one of the owners of Zone Gyms, a small group training business. After a tough Christmas and a January and February where…
Read moreAt a glance: Michael Sullivan runs Focus, a small group training business. Working with the LeadsNow team — under its fitness-vertical brand More Gym Members — he signed…
Read moreAt a glance: Sam Laing co-owns CrossFit Movida with two business partners. When COVID hit, the gym lost around half its revenue and dropped a lot of members…
Read moreAt a glance: Caleb Ormsby owns Six Pack Bootcamp, a hybrid training facility in Browns Plains, Brisbane, specialising in group training. When COVID hit, members dropped off and…
Read moreAt a glance: James Bartolo runs JB Transformations, a fitness business with its own gym. LeadsNow (then operating under its fitness-vertical brand, More Gym Members) ran done-for-you Facebook…
Read moreAt a glance: Pedro Costa runs Tribe Canterbury, a class-based functional training studio just outside Sydney’s inner west. After the COVID shutdown left the business “dwindled down to…
Read moreAt a glance: Kat Rumbold runs The Lambda Academy, a strength-based gym in regional WA. Coming out of the 2020 lockdown with around 70 members left and no…
Read moreAt a glance: Marcus Wilkinson runs Iron Body, a results-focused fitness business in Melbourne. The LeadsNow team — working under its fitness-vertical brand More Gym Members — built…
Read moreAt a glance: 121 Brokers is an Australian business and finance brokerage led by Sam Tajvidi. Starting in 2024, LeadsNow’s AI sales agents worked leads Sam’s own sales…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — priced one of two ways — pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–20% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer — nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 7 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel — responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month — roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue — closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence — up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
