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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
A good close rate for HVAC replacement estimates is about 45% for residential work, the average in the ACCA and Farmington Consulting “Contractor of the Future” survey of…
Read moreA good quote conversion rate for tradies is 70% to 90% on emergency and repair work, 35% to 60% on residential installs and 20% to 40% on renovations,…
Read moreA consultancy should hire a business development rep only when it needs more qualified meetings than the founder can create, every month, and can deliver the extra work.…
Read moreYou need about one SDR for every 333 inbound leads a month if each lead gets 6 touches of 3 minutes and an SDR has 100 productive hours:…
Read moreTo sell a paid diagnostic as a consultant, package a named, fixed-scope diagnostic of three to five weeks, price it at 5–15% of the engagement you expect it…
Read moreA consulting sales cycle often runs about 2 to 6 months from first conversation to signed engagement. Focus Digital’s 2026 benchmark puts consulting at 103 days on average,…
Read moreShould you have your pricing and free trial page be the same? For self-serve SaaS, and any SaaS under about US$5,000 a year per account, yes: make the…
Read moreA coaching sales call should be 15 minutes for a triage call, 30 to 45 minutes for a discovery call, and 60 to 90 minutes for an enrolment…
Read moreYes, you should extend a free trial when a user asks, but only once, only for a fixed number of days, and only with something else changing. Grant…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
