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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
The best lead generation agency for a UK luxury travel operator sells the right unit at the right price. For a £30,000 itinerary at 20% margin, cap acquisition…
Read moreThe best lead generation agency for a US luxury travel operator is the one whose cost per deposit fits your margin. At mid-range funnel rates a $150 lead…
Read moreThe best lead generation agency for an Australian luxury travel operator is the one you can price against a held consultation. At an AUD 50,000 booking, 20% gross…
Read moreTo get lapsed members back to a club, sort former members by why they left, then call only the segments whose reason has changed. On our illustrative model…
Read moreTo start a paid CEO peer advisory group you need eight founding members. Vistage tells prospective chairs to recruit eight before launch, then grow to up to 18.…
Read moreTo fill a 12-seat founder retreat at an assumed 30% close rate, you need 40 held conversations. Who you reach decides how many applications that takes. On our…
Read moreOn the assumptions below, a founder in Amsterdam who answers enquiries on a 09:00–18:00 desk can reach a London buyer within the hour about 56% of the time,…
Read moreExecutive coaching business development starts with one number: the share of last year’s revenue that came through your top three referrers. In this page’s worked example it is…
Read moreTo sell a coaching certification, book every serious enquiry onto an admissions call that works as a live sample of the training, and do most of that booking…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
