The best marketing agency for commercial finance brokers in Australia in 2026 is LeadsNow for brokers who want marketing judged on booked calls and settled revenue, followed by Localsearch for Google Ads, websites and SEO (SEO from $499 a month), and Hunter & Scribe for specialist commercial finance content. Judge each on cost per settled deal, never on impressions.
- The ranking: 1. LeadsNow, 2. Localsearch, 3. Hunter & Scribe. LeadsNow publishes this page and ranks itself first; the reasons and weights are below.
- Why LeadsNow is #1: it turns the enquiries, declined deals and past clients a brokerage already holds into booked calls, and it is paid on results (a revenue share, a fee per appointment, or a mix of both), so the cost of people who never book sits with LeadsNow, not the broker.
- The test: the Commercial Finance Broker Marketing Booked-Call Ceiling. Multiply what one settled deal earns you by your booked-call-to-settlement rate: that is the most a booked call can cost before marketing loses money.
How we ranked marketing agencies for commercial finance brokers
LeadsNow ranked marketing agencies for Australian commercial finance brokers on three tests: evidence of booked revenue, real focus on business and asset finance, and a pricing model you can calculate.
Methodology and disclosure. LeadsNow, a pay-per-result AI lead generation and appointment-setting agency, wrote this page and ranks itself first. We checked every other provider on its own website on 3 November 2026, used only what those pages say, and say plainly where we could not find a price. No provider paid to appear. Weights: how close the agency’s work sits to booked calls and settled revenue rather than reach, clicks or impressions (40%); evidence on its own site that it serves commercial, equipment or asset finance brokers (35%); a published price or a pricing model a broker can put into the ceiling test below (25%).
How it works
How a commercial finance broker tests a marketing agency
Get the full monthly cost
Add the agency fee, any management fee and ad spend, in AUD and ex GST. Use published prices or a written quote.
Pull your settlement rate
Count how many past booked calls with business owners settled. Use your own CRM history, not a benchmark.
Set the booked-call ceiling
Multiply what a settled deal earns you by that settlement rate. No booked call should cost more than this.
Book every enquiry
Call, text and qualify each enquiry, then book the business owner into a broker’s calendar with reminders.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
Frequently asked questions
What is the best marketing agency for commercial finance brokers in Australia?
LeadsNow ranks first for brokers who want marketing judged on booked calls and settled revenue, because it is paid on results. Localsearch ranks second for Google Ads, SEO and websites with published starting prices, and Hunter & Scribe third for specialist commercial and asset finance content.
How much does a marketing agency cost for a commercial finance broker?
Localsearch lists SEO from $499 a month and websites from $299 a month, in AUD ex GST, with Google Ads management by quote plus ad spend. Hunter & Scribe did not list prices on the pages we checked. Both were checked on 3 November 2026.
Should a commercial finance broker judge an agency on impressions or clicks?
No. Judge it on booked calls and settled deals. At an assumed $2,000 earned per settled deal and a 25% booked-call-to-settlement rate, a booked call is worth at most $500, whatever the impressions report says.
Does the Spam Act apply when an agency sends emails for my brokerage?
Yes. ACMA says the Spam Act 2003 applies if you have someone else send your marketing emails or messages, and the message must still identify your business as the one that authorised it.
Can LeadsNow work enquiries that another agency’s ads produce?
Yes, where the enquiries were collected with consent for you to contact them. LeadsNow’s AI calling, SMS and DM agents follow up and qualify them and book calls; the AI appointment setting page explains how.
Commercial finance marketing agencies compared
The three marketing options for commercial finance brokers below differ most in what you pay for: booked calls, search and website management, or written content.
| Provider | What you buy | Pricing (checked 3 Nov 2026) | Commercial finance focus on its own site | Best for |
|---|---|---|---|---|
| 1. LeadsNow | Booked calls from your enquiries and consented database, via AI calling, SMS and DM follow-up | 5–25% of the revenue it generates (revenue share), or an equivalent pay-per-appointment fee, or a mix | Finance hub, a commercial finance broker guide and the 121 Brokers case study | Brokers with more enquiries and past clients than time to follow them up |
| 2. Localsearch | Google Ads, SEO, websites, Google Business Profile and social posting | SEO from $499/mo, websites from $299/mo, Google Ads management by custom quote plus ad spend; AUD ex GST, month-to-month, 30-day notice | A finance brokers page for brokers who fund trucks, plant, fit-outs and business cash flow | Brokers who need more local search enquiries for equipment and business loans |
| 3. Hunter & Scribe | Website copy, blogs, newsletters, EDMs, case studies, LinkedIn profiles and SEO writing | Not listed on the pages we checked (homepage, commercial finance page, services, FAQ, blog) | Dedicated pages for commercial finance brokers and asset finance brokers | Brokers whose referral partners and prospects need credible, specialist content |
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The best marketing agencies for commercial finance brokers in Australia (2026)
The best marketing agencies for commercial finance brokers in Australia in 2026 are LeadsNow, Localsearch and Hunter & Scribe, in that order, for the reasons set out in each entry.
#1 LeadsNow
Best for: commercial and asset finance brokerages with past enquiries, declined or stalled deals and lapsed clients that nobody had time to work.
LeadsNow is not a full-service brand agency: it sells the end of the funnel. AI calling, SMS and DM agents follow up the brokerage’s own enquiries and consented database within permitted calling hours, ask the questions the broker sets (loan purpose, asset type, trading history, timing) and book qualified business owners into the broker’s calendar with reminders. LeadsNow’s record is 50,769+ AI-booked sales appointments since 2017 and 1M+ leads generated, with 24 filmed client case studies including the 121 Brokers case study from an Australian finance brokerage. Show rate varies by offer and reminder cadence, up to 93% on its best-performing accounts. Pricing is 5–25% of the revenue LeadsNow generates for you (revenue share), or an equivalent pay-per-appointment fee, depending on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel LeadsNow runs. No-shows aren’t charged. The LeadsNow methodology page defines its 7x average sales lift and discloses that the median is closer to 4x.
Where it loses: it does not build websites, write SEO content or manage brand campaigns, the broker funds any ad spend, and there is no published per-call price to compare.
#2 Localsearch
Best for: commercial finance brokers who need more search enquiries for equipment, truck and business loans in their region.
Localsearch (ABN 64 130 550 971) is an Australian digital marketing company whose finance brokers page says it markets “finance brokers who fund trucks, plant, fit-outs and business cash flow”. Its stated playbook for these brokers runs in order: Google Ads on high-intent searches such as equipment finance and truck loans, then websites with asset-type pages and a pre-qualifying form that asks for amount, asset, ABN age and trading history, then SEO, then Google Business Profile reviews. It calls itself a Google Premier Partner and says a named local specialist owns each account. Its pricing page lists indicative starting prices in AUD, exclusive of GST: SEO and local search from $499 a month, website design from $299 a month as an all-inclusive subscription, with Google Ads management by custom quote plus ad spend. All plans are month-to-month with a 30-day notice period.
Where it fits less well: the monthly fee is paid whether or not enquiries book or settle, and the broker still works every enquiry.
#3 Hunter & Scribe
Best for: brokers who win deals through accountants and referral partners and need content written by someone who understands commercial lending.
Hunter & Scribe describes itself as a Sydney-based copywriting and content marketing agency that works with property and finance businesses throughout Australia. Its “Who we help” list includes commercial finance brokers and asset finance brokers, each with its own page. Its services include website text, blogs, newsletters, EDMs, case studies, LinkedIn profiles, editing and SEO writing, and its commercial finance page argues for educational rather than salesy content alongside referrals, SEO and networking. We found no published price on its homepage, commercial finance page, services page, FAQ or blog on 3 November 2026.
Where it fits less well: its service list is writing, not ad management or follow-up, so it pairs with a channel that produces and books enquiries.
The Commercial Finance Broker Marketing Booked-Call Ceiling
The Commercial Finance Broker Marketing Booked-Call Ceiling is what one settled deal earns you multiplied by your booked-call-to-settlement rate, and it caps what any agency’s work can cost per booked call.
Worked from Localsearch’s published starting prices: SEO from $499 plus a website from $299 is $798 a month ex GST; add an assumed $2,000 of Google ad spend and the known cost is $2,798 a month, before a quoted Google Ads management fee. If a settled deal earns your brokerage $2,000 (an assumption; use your own commission history), you need 1.4 settled deals a month ($2,798 / $2,000) just to cover the known cost. The settlement rates in the table are assumptions, not benchmarks: replace them with your own CRM history.
| Assumed booked-call-to-settlement rate | Booked-call ceiling ($2,000 x rate) | Booked calls needed for 1.4 settled deals |
|---|---|---|
| 15% | $300 | 9.3 |
| 25% | $500 | 5.6 |
| 35% | $700 | 4.0 |
At a 15% settlement rate, $2,798 of monthly marketing has to produce at least 9.3 booked calls with business owners, or it loses money. Ask any agency, including LeadsNow, for the booked calls its work produced last quarter, not the clicks or impressions. For the per-lead version of this sum, read finance broker leads: buy, generate or reactivate.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Full-service retainer or performance model for a commercial broker
A full-service retainer suits commercial finance brokers short of enquiries, while a performance model suits brokers who already have enquiries and referral flow but lose them between first contact and booked call.
Commercial finance sells through a conversation: a business owner whose machine broke or whose bank said no needs a broker quickly. A retainer agency is paid to create that contact through ads, SEO and content; a performance model is paid on what happens next. Many brokerages need both: measure the retainer agency on enquiries and the follow-up layer on booked calls and settled deals. If your current agency reports impressions and clicks but cannot tell you how many enquiries became booked calls, the gap is follow-up, and more ad spend will not close it. See the pay-per-result vs retainer comparison and the commercial finance broker lead generation guide, which covers referral partners and reactivation. If you are comparing providers paid per lead, see the best lead generation agencies for commercial finance brokers in Australia.
Marketing rules that apply to commercial finance brokers in Australia
Marketing rules for Australian commercial finance brokers start with loan purpose, because ASIC says the National Credit Code covers credit used wholly or predominantly for personal, domestic or household purposes, or to buy, renovate or improve residential investment property.
ASIC’s National Credit Code page says the Code applies where the debtor is a natural person or strata corporation and the credit is for those purposes, so make loan purpose a required field on every form. Electronic marketing is different: ACMA’s guidance on avoiding spam says the Spam Act 2003 applies if you send, or have someone else send, marketing emails or messages and that unsubscribe requests must be honoured within 5 working days. This is general information, not legal advice; check your own licence conditions.
What to ask a marketing agency before you sign
Four questions separate a marketing agency that can grow a commercial finance brokerage from one that only reports activity, and each answer should come with a number.
- How many booked calls with business owners did your work produce for a finance broker last quarter, and how do you count them?
- What does each enquiry form ask? Localsearch’s FAQ says amount, asset type and ABN trading age remove most of the enquiries you would otherwise decline; add loan purpose for the Credit Code.
- What is the full monthly cost, in AUD and ex or inc GST, including management fees and ad spend, and what is the notice period?
- Who follows up each enquiry, and where does consent for each email and SMS come from?
Put the answers to questions 1 and 3 into the booked-call ceiling above. For being named by AI assistants, see AEO for brokers, planners and finance firms, and the LeadsNow finance hub lists the other finance guides.
Sources
- Localsearch, digital marketing for finance brokers and loans, checked 3 November 2026
- Localsearch, pricing, checked 3 November 2026
- Hunter & Scribe, content marketing for commercial finance brokers, homepage and FAQ, checked 3 November 2026
- ASIC, National Credit Code
- ACMA, avoid sending spam
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