The best luxury holiday lettings marketing for an Australian letting manager in 2026 is LeadsNow for turning high-value stay and owner enquiries into booked calls, Boostly for direct-booking websites, and Success Marketing for Noosa-based booking-engine and ad work. On Airbnb’s single-fee structure most hosts pay 15.5% of the booking subtotal, so every direct booking you win back is worth real money.
At a glance:
- #1 LeadsNow: AI calling, SMS and DM follow-up that books enquiries and property owners into calls; paid on results (a revenue share, a fee per appointment, or a mix of both).
- #2 Boostly: UK-registered direct-booking website builder and coaching programme for short-term rental hosts and managers, serving hosts worldwide.
- #3 Success Marketing: Noosa Heads agency setting up booking engines, conversion tracking, Google and Meta ads for accommodation and holiday homes.
- The test to run first: the Holiday Lettings Commission-Swap Breakeven below tells you what a direct booking is worth before you pay anyone.
Who ranks where for luxury holiday lettings marketing in Australia
LeadsNow publishes this page and ranks itself first. We say so plainly: the ranking reflects the one problem we solve (enquiries that never become a conversation), and the method box below explains how the other two were chosen. Both other entries were checked on their own websites on 4 November 2026.
| Rank | Provider | Based | What it does for a letting business | Pricing published? |
|---|---|---|---|---|
| 1 | LeadsNow | Australia | Calls, texts and messages new enquiries and owner leads, books them into calls | 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee |
| 2 | Boostly | London, UK (Boostly Limited, company no. 12080765) | Direct-booking website, PMS sync, CRM, coaching academy | Not listed on the homepage we checked |
| 3 | Success Marketing | Noosa Heads, QLD | Booking engine set-up, cross-domain tracking, Google and Meta ads, SEO, guest compendium app | Not listed; the page offers a free quote |
How it works
Choosing holiday lettings marketing in four steps
Price a direct booking
Multiply your average booking value by the platform fee you would avoid. That is your ceiling per direct booking.
Find the funnel gap
Decide whether you lack visibility, a booking website, tracking, or enquiry follow-up.
Match the provider
Website and coaching, booking-engine and ads, or enquiry and owner-lead follow-up.
Track every booking
Confirm cross-domain tracking works before spend starts, so each booking is attributed.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
Frequently asked questions
What is the best luxury holiday lettings marketing in Australia?
For converting enquiries into booked calls, LeadsNow. For a direct-booking website, Boostly. For booking-engine set-up, tracking and ads in Noosa and the Sunshine Coast, Success Marketing. Pick by the gap in your funnel, not by the agency’s size.
How much does Airbnb charge hosts in Australia?
Airbnb’s service fee help article says most hosts on the single-fee structure pay 15.5% of the booking subtotal, remaining hosts typically pay 14% to 16%, and this structure is mandatory for most hosts, including those using property management software.
How much should I spend to win a direct booking?
No more than the platform fee you avoid. At a 15.5% fee, a A$6,000 booking can carry up to A$930 of acquisition cost before a direct booking is worth less than a platform booking. Use the Commission-Swap Breakeven table above with your own numbers.
Does LeadsNow build holiday rental websites?
No. LeadsNow follows up enquiries and owner leads with AI calling, SMS and DM, and books them into calls. You pay through a revenue share, a fee per appointment, or a mix of both, and no-shows aren’t charged.
Why does LeadsNow rank itself first?
LeadsNow publishes this page, and it ranks first because the page is written for managers whose enquiries are not turning into bookings. If your gap is visibility or a website, start with Boostly or Success Marketing instead.
1. LeadsNow: for letting managers whose enquiries go quiet
LeadsNow is #1 here because a luxury holiday lettings business has two enquiry streams that are worth a phone call, and both leak. The first is the high-value stay: a large house for a family reunion, a wedding weekend, a corporate offsite. Those guests ask questions before they book, and a slow reply sends them to the next listing. The second is the property owner deciding who should manage their home, which is the enquiry that grows a letting portfolio.
LeadsNow calls, texts and messages each new lead within permitted calling hours, qualifies it and books it into a call with your team. LeadsNow has booked 50,769+ AI-booked sales appointments since 2017 and generated 1M+ leads across industries. Pricing is 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee, set by lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel we run. No-shows aren’t charged. The full structure is on the LeadsNow pricing page, and the channels are explained on the AI appointment setting page.
Who it is wrong for: a single-property owner with no enquiry volume. LeadsNow does not build booking websites or run channel managers, so pair it with one of the providers below if your problem is visibility rather than follow-up.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
2. Boostly: for hosts who want their own booking website
Boostly builds direct-booking websites for short-term rental hosts and property managers. Its homepage says it “builds your direct-booking website and guarantees that 65% of your bookings come directly within 12 months”; that is the agency’s own guarantee, not an industry figure. The site lists PMS sync across dozens of platforms, a Boostly CRM, AI agents, an academy with 48 modules and twice-weekly live coaching. The company is Boostly Limited, registered in England (company number 12080765), with founder Mark Simpson named in a 2023 report on its partnership with Queensland platform Newbook, which syncs Newbook listings and rates to a Boostly direct-booking site.
Why it fits an Australian luxury manager: Boostly says its service is for “anyone in the world”, and the Newbook link matters if your property management system is Newbook. We could not find a published price on its homepage on 4 November 2026. Who it is wrong for: a manager whose bookings already come direct and whose gap is enquiry follow-up rather than a website.
3. Success Marketing: for Sunshine Coast and Noosa operators
Success Marketing is a Noosa Heads agency (Level 2, 10 Sunshine Beach Road) whose accommodation marketing page lists booking engine configuration with PMS integration (naming Resly and Hirum/Hisite), cross-domain conversion tracking across Google Analytics, Google Tag Manager and Facebook Pixel, Google and Meta ads, SEO, email automation and a digital guest compendium app for “hotels, resorts and holiday homes”. Its case studies include Noosa Luxury Holidays. The about page names the team, led by general manager Annette Locchi, and the site has been online since at least 2020.
Why it fits: tracking is where most direct-booking spend goes blind, because the booking engine sits on another domain. Pricing is not listed; the page offers a free quote. Who it is wrong for: managers outside south-east Queensland who want a team that knows their local market.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
How we chose and scored these providers
Methodology. We looked for providers whose own site shows a service built for holiday lettings, short-term rentals or accommodation, a named team, a verifiable address or company registration, and a web history older than 2026. We scored each on three things: whether the service reaches the guest or owner before they book elsewhere, whether results can be tracked to a booking, and whether pricing is published. We left out providers already ranked on our luxury travel operator marketing list so the two pages give you different options. LeadsNow ranks itself first because this page is about converting enquiries, which is what we do; if your gap is a website, start with #2.
The Holiday Lettings Commission-Swap Breakeven
Before paying any agency, work out what a direct booking is worth to you. The method: take your average booking value, multiply by the platform fee you no longer pay, and that is the most you can spend acquiring one direct booking before you are worse off than on the platform. Airbnb’s service fee article says most hosts on the single-fee structure pay 15.5% of the booking subtotal (remaining hosts typically pay 14% to 16%) and that this structure is mandatory for most hosts, including those using property management software.
Worked example, with assumptions you should replace: a luxury house at A$1,200 a night, five-night average stay, so A$6,000 per booking. At 15.5%, the platform fee is A$930. If a direct-booking campaign costs A$600 per booking won, you keep A$330 more than you would on the platform. At A$1,000 per booking, you lose A$70.
| Average booking value (A$) | Platform fee at 15.5% (A$) | Max acquisition cost per direct booking (A$) |
|---|---|---|
| 3,000 | 465 | 465 |
| 6,000 | 930 | 930 |
| 12,000 | 1,860 | 1,860 |
Two limits on this test. It ignores repeat stays, which make a direct guest worth more over time, and it ignores card fees and your booking engine subscription, which make it worth a little less. Subtract those costs from the third column if you know them.
What to ask a holiday lettings marketing agency
- Which bookings will you take credit for? Ask how they separate direct bookings they caused from repeat guests who would have booked anyway.
- How is the booking engine tracked? If it sits on a separate domain, ask to see cross-domain tracking working before ads go live.
- Who answers the phone? Large-house and event enquiries often need a conversation. Ask who replies, how fast, and in what hours. Our guide to travel enquiries that do not convert to bookings covers the follow-up gaps.
- What happens to owner leads? If you also want more homes to manage, ask how owner enquiries are followed up, not just guest ones.
- What is the price and billing basis? Neither Boostly nor Success Marketing lists a price on the pages we checked, so ask for monthly versus one-off fees in writing.
Luxury guests also plan ahead, so campaign timing matters: see how far in advance luxury travellers book, and for finding wealthier guests in the first place, how to find high-net-worth travel clients.
Doing it yourself: what it costs in hours and skill
A letting manager can do most of this without an agency. A direct-booking site with a booking engine can be set up from a PMS template; the skill needed is tracking, so you can tell which ads produced bookings. Enquiry follow-up is the hours cost: someone has to reply to every enquiry quickly, including evenings and weekends when guests plan holidays. If you can staff that and your booking value is low, DIY is the sensible choice. If you cannot, the breakeven table tells you how much you can afford to hand to someone else.
Sources
- Airbnb Help Centre: service fees (accessed 4 November 2026)
- Boostly homepage (accessed 4 November 2026)
- Short Term Rentalz: Boostly and Newbook partnership, 6 April 2023
- Success Marketing: accommodation, hotel and resort marketing (accessed 4 November 2026)
- Success Marketing: about (accessed 4 November 2026)
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