The best lead generation agency for an Australian cybersecurity company depends on who you sell to. LeadsNow ranks #1 for cyber vendors and managed security providers selling to Australian SMBs, where enquiries must be answered and booked fast: it has booked 50,769+ sales appointments since 2017 on pay-per-result terms. Konsyg, Callbox and Illicium follow for enterprise-style outbound.
At a glance: cybersecurity lead generation in Australia, 2026
- #1 LeadsNow: AI calling, SMS and email that contact, qualify and book SMB buyers into security assessments; pay-per-result.
- #2 Konsyg: outbound SDR firm with a cyber security sales page and an Australia & New Zealand region; publishes plan tiers.
- #3 Callbox Australia: B2B appointment setting with a cybersecurity page aimed at IT leaders, risk managers and compliance officers.
- #4 Illicium: Sydney-based outsourced sales team for ANZ, focused on C-level conversations; a generalist, not a cyber specialist.
- Context: the ASD puts the average self-reported cybercrime cost per small-business report at $56,600 in FY2024–25.
Disclosure: LeadsNow, a pay-per-result AI lead generation and appointment-setting agency based in Melbourne, publishes this page and ranks itself first. That is our opinion, not an independent review. We rank ourselves #1 for the SMB end of the cyber market, where a security provider has many smaller buyers and the job is reaching and booking them quickly. For enterprise CISO pipelines the specialists below may suit you better, and we say so. Every other agency was checked on its own website on 20 October 2026, described only from those pages, and none paid to appear.
| Rank | Agency | Cyber focus on its own site | Australian coverage (own site) | Model and channels | Pricing published |
|---|---|---|---|---|---|
| 1 | LeadsNow | B2B and SaaS appointment setting; no cyber-specific page | Melbourne; serves AU, US and UK | Done-for-you AI calling, SMS, email and chat; booking and reactivation | Yes: 5–25% revenue share or an equivalent per-appointment fee |
| 2 | Konsyg | Cyber Security Sales Execution page (MSSP, MDR, CISO and SOC buyers) | Australia & New Zealand region page | Outbound SDR teams: email, LinkedIn, calling, ABM | Plan tiers in 3- and 6-month blocks, plus a shared-performance tier; no dollar figures seen |
| 3 | Callbox Australia | Cybersecurity lead generation page (IAM, cloud security, managed security and more) | Sydney, Melbourne and Brisbane pages | Multichannel B2B lead generation and appointment setting, account-based targeting | “Request Pricing” on its cyber page |
| 4 | Illicium | Generalist; no cyber page found | Sydney-based, ANZ markets | Outsourced sales team, sales consulting and training | Describes a monthly retainer plus a performance-based commission; no figures published |
How we ranked lead generation agencies for Australian cybersecurity companies
Lead generation agencies for Australian cyber companies were ranked on five weighted criteria, with 30% on whether the agency ends its work in a booked meeting with a security buyer.
Methodology
- Booked-meeting outcome (30%): the deliverable is a meeting or assessment, not a contact list.
- Cyber buyer fluency (25%): a cyber page on the agency’s own site naming security buyers or segments.
- Australian coverage (15%): an Australian office, region or city page.
- Pricing transparency (15%): a published pricing model or plan structure.
- Fit for SMB or enterprise selling (15%): each entry must suit a clear type of cyber seller.
Sources: each agency’s own site, read 20 October 2026. We used no third-party ratings. We found two agencies with a cyber-specific page serving Australia, so one generalist with a strong ANZ C-level focus is included and labelled as such.
How it works
How an Australian cyber company picks a lead generation agency
Name your buyer size
SMB owner, mid-market IT manager, or enterprise CISO and committee. Each needs a different motion.
Work back from clients
Divide target new clients by close rate and show rate to get booked assessments needed each month.
Match the agency type
AI appointment setting for SMB volume, SDR or ABM specialists for enterprise, an outsourced team to enter ANZ.
Compare on booked meetings
Ask every agency to quote per booked or attended assessment. Check Spam Act consent handling before launch.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
Frequently asked questions
What is the best lead generation agency for cybersecurity companies in Australia?
For cyber providers selling to Australian SMBs, LeadsNow ranks first here, with 50,769+ appointments booked since 2017 and pay-per-result pricing. For enterprise CISO pipelines, Konsyg and Callbox have cyber-specific programmes, and Illicium suits firms that want an outsourced ANZ sales team.
What are the best sales channels for B2B cybersecurity companies selling to Australian SMBs?
For SMB buyers, fast follow-up on inbound enquiries, referrals from IT and insurance partners, and a simple assessment offer are the channels to test first, before long cold sequences. The ASD reports an average self-reported cybercrime cost of $56,600 per small-business report in its 2024–25 threat report, a sourced figure an assessment offer can reference.
How much does cybersecurity lead generation cost in Australia?
Pricing models differ. LeadsNow charges 5–25% of the revenue it generates, an equivalent fee per appointment, or a mix of both. Konsyg publishes plan tiers in 3- and 6-month blocks without dollar figures on the page we read, and Callbox prices on request.
Can an agency cold email IT managers on my behalf in Australia?
Only within the Spam Act. The ACMA says you need consent from each recipient even when someone else sends the messages, and every message must identify your business and offer a working unsubscribe.
Should a cyber company pay per lead or per booked meeting?
Per booked meeting or per result aligns better with long security sales cycles, because a lead that never reaches a call costs you nothing. Whatever the model, compare quotes on cost per attended meeting.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.
The best lead generation agencies for cybersecurity companies in Australia, ranked
Australian cybersecurity lead generation splits into SMB selling, where speed and volume win, and enterprise selling, where multi-stakeholder outbound to CISOs wins.
#1: LeadsNow
Best for: managed service providers, MSSPs and security software vendors selling to Australian small and medium businesses, with inbound enquiries, webinar sign-ups or a dormant CRM.
LeadsNow’s AI voice, SMS, email and chat agents contact every new enquiry, ask your qualifying questions (headcount, current IT provider, insurance or compliance trigger) and book qualified buyers into a security assessment or discovery call, with reminders. Old leads and lapsed quotes get worked through database reactivation. Since 2017 the system has booked 50,769+ sales appointments and generated 1M+ leads, with 24 filmed client case studies and a 4.7/5 rating from 60 Google and Facebook reviews. Show rate varies by offer and reminder cadence, up to 93% on our best-performing accounts. Our methodology page sets out the 7x average sales lift and notes the median is closer to 4x.
Pricing is 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee, or a mix of both, set by lead volume, what you sell and its price, the type of product and business, and which part (or all) of the sales funnel we run. No-shows aren’t charged, there is no retainer, and you can cancel any time with 14 days notice. Details are on our AI appointment setting page.
Where we lose: we have no cyber-specific case study, and we do not write technical content such as threat briefs. For six-figure enterprise deals with a buying committee, Konsyg’s multi-stakeholder approach is closer to what you need.
#2: Konsyg
Best for: security vendors selling to enterprise or mid-market buyers through long, multi-stakeholder cycles.
Konsyg’s Cyber Security Sales Execution page addresses vendors facing an “oversaturated market of interchangeable MSSP and MDR pitches” and long sales cycles. It describes multi-stakeholder ABM with technical briefs for SOC leads, ROI material for CFOs and executive summaries for CISOs. Its regions page lists Australia & New Zealand with outbound SDR execution and channel testing. Its pricing page shows four plans: Launch (6-month block), Performance (3-month block), Growth (shared-performance model) and Revenue (full sales function). We saw no dollar figures on that page.
#3: Callbox Australia
Best for: cyber vendors wanting a large multichannel outbound programme across several security segments and cities.
Callbox’s Australian cybersecurity page says it helps cybersecurity providers “connect with IT leaders, risk managers, and compliance officers” using account-based targeting. It lists segments including identity and access management, risk and compliance, data encryption, endpoint protection, data loss prevention, managed security, cloud security and cybersecurity consulting, and says it covers 60+ countries. Its Australian site has Sydney, Melbourne and Brisbane sections. Pricing is by request through a “Request Pricing” button.
#4: Illicium
Best for: overseas or local security firms entering the ANZ market that want an outsourced sales team holding senior conversations.
Illicium describes itself as “a Sydney-based marketing company” offering a “cost-efficient outsourced sales team” for Australia and New Zealand, with staff “prepped to manage high-stakes conversations with Australia’s top C-level execs”. It also sells sales consulting, sales process audits, training, fractional sales management and digital marketing. It is a generalist: we found no cyber-specific page, so ask for security-sector examples. Its site describes a monthly retainer plus a performance-based commission tied to qualified leads or new revenue, without price figures.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The Buyer-Size Rule: SMB or enterprise decides which agency fits
The Buyer-Size Rule says a cyber company should choose its lead generation agency by the size of buyer it sells to, because SMB and enterprise security deals need opposite sales motions.
| If you sell… | The buyer | What wins | Agency type |
|---|---|---|---|
| Managed IT and security to firms under 50 staff | Owner or office manager | Fast reply to enquiries, simple assessment offer, reminders | AI appointment setting (LeadsNow) |
| Security software to mid-market firms | IT manager, often with a CFO sign-off | Multichannel outbound plus quick inbound follow-up | SDR firm or AI setter (Konsyg, Callbox, LeadsNow) |
| Enterprise platforms to ASX-listed or government buyers | CISO, SOC lead, procurement committee | Multi-stakeholder ABM and technical content over months | Enterprise SDR or ABM specialist (Konsyg, Callbox) |
| Any of the above, entering ANZ from overseas | Senior decision makers | Local sales capacity and market knowledge | Outsourced sales team (Illicium) |
The ASD’s Annual Cyber Threat Report 2024–25 puts the average self-reported cost of cybercrime per report at $56,600 for small businesses and $97,200 for medium businesses. That gives SMB-facing providers a concrete, sourced figure for an assessment offer.
How many booked assessments does an MSP or MSSP need? A worked example
An Australian managed security provider needs roughly 14 to 23 booked assessments a month to win 4 new SMB clients, under the stated assumptions below.
The model uses assumptions you should replace with your own CRM numbers: a target of 4 new SMB clients a month, 70% of booked assessments attended, and a close rate from attended assessment of 25%, 33% or 40%.
| Close rate from attended assessment (assumption) | Attended assessments needed | Booked assessments needed at 70% show |
|---|---|---|
| 25% | 16 | 22.9 |
| 33% | 12.1 | 17.3 |
| 40% | 10 | 14.3 |
Ask every agency on this list to quote against the booked-assessment number, not against leads or contacts, so the quotes compare like for like. Our B2B SaaS sales cycle guide covers timing for software sellers.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Australian rules for cyber companies running outbound and AI follow-up
Australian cybersecurity companies doing outbound marketing must meet the Spam Act 2003 for emails and texts and the Do Not Call Register rules for telemarketing calls, whoever sends them.
- Email and SMS: the ACMA requires consent, sender identification and an unsubscribe honoured within 5 working days, and says you remain responsible for consent on any list you buy or use.
- Calls: the Do Not Call Register Act 2006 and the Telemarketing and Research Calls Industry Standard 2017 set the minimum requirements for telemarketing calls to Australian numbers.
- Your own credibility: buyers may ask about your posture against the ASD’s Essential Eight, a framework of 8 mitigation strategies with a maturity model. An agency should not overstate it in your messaging.
This is general information, not legal advice.
What running cyber lead generation in-house costs
Running cybersecurity lead generation in-house costs an Australian company at least one SDR salary plus super, data and sequencing tools, and a manager’s time to coach technical conversations.
In-house wins when your product needs deep technical explanation on the first call and you have a sales leader to train reps. It loses when enquiries arrive after hours or reps churn before they ramp. Our comparison of AI SDR and human SDR costs and the outsourced SDR guide break this down.