If you’re looking to scale your fitness business while retaining maximum profit in 2019, this may be the most important article you ever read. I, Riley, am revealing 5 cutting-edge secrets I’ve used to help 174 fitness businesses in 2018 add as many as 140 long-term high-ticket personal training clients to their business every 64 days
1.Facebook ads
Facebook ads are my favourite, so let’s start with them. The #1 reason Fitpro’s can’t get ads to work is they simply focus on their product and price too much.
Imagine a 35 year old mother scrolling her feed, constantly hit with offers of “2 free personal training sessions” and “7 day free pass”. After seeing these every day for 5 years it’s no wonder she never responds. But when she sees a group of women laughing together with big smiles on their face, titled “Free 7 day Mummy Mojo Program For [City] Residents!”, she’s intrigued!
How it works
Where lead generation actually leaks
Not enough qualified leads
Volume is the obvious problem, and usually the least important of the four.
Slow or missing follow-up
Most enquiries are contacted once. The buyer who needed a fourth touch is simply lost.
Weak qualification
Sales time is spent on people who were never going to buy, so the ones who would get less attention.
Nothing is ever re-worked
Quoted-but-not-closed opportunities go cold permanently instead of being revisited.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
Ultimately, it’s the same as a “free 7 day pass”, but positioned effectively to her. Forget your ‘Awesome membership at super cheap price’… Relate everything specifically to your client avatar’s core desires.
2.Funnels
Facebook ads with funnels are your ultimate scaling solution for 2019. The ad gets the click, the funnel grabs contact details & warms them up, the consultation seals the deal.
That Mum clicks your ad to see your landing page. Additional to the previous info, she is welcomed with transformation testimonials from other mums, further details, a personal welcome from you, and copy that paints a clear picture in her mind of exactly what her life will be like after you help her. Once she’s emotionally charged, there’s the call to action to enter her details.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
3.Emails
It’s crucial to automate this (free using Mailchimp) and contact everyone 1-4 times per week. Build rapport, provide value, occasionally make an offer. Ensure you’re on top of mind when they finally decide to get help.
4.Content Marketing
People buy from people, not mysterious brands they don’t understand. To make content work; Chose a niche, position yourself as their hero, show up every day providing real value to solve that niche’s problems, and eventually they will reach out for paid help. You can expand your audience by engaging with others in local community Facebook groups. (I’ve seen 14 new clients come from one single post in a Facebook group!)
5.Social Virality
It’s much better if someone else sells you, for you. Create a ‘point system’ where clients earn points, and when they hit a certain number of points they win a prize.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Things clients could do to win points;
‘Check in’ to your business, post something about you/your business/your community, or post asking if any friends would like to join them for a free buddy session. Locals who see several friends posting about you will have no option but to check you out.
– Riley Stewart
To schedule a call visit https://leadsnow.ai/strategy-session/
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.