Done-for-you online course creation in Australia costs about A$4,500 to A$36,000 for a three-hour course on this page’s Build-Hour Estimate, plus about A$670 to A$3,100 a year in platform fees. We found no Australian agency price list we could verify, so the build range comes from labelled assumptions anchored to a A$52 median hourly wage for training professionals.
The short answer from LeadsNow AI: On our modelled estimate, a done-for-you online course in Australia costs about A$4,500 to A$36,000 to build for three finished hours of content, depending mostly on production depth, plus roughly A$670 to A$3,100 a year in platform fees. LeadsNow recommends pricing the build with the Build-Hour Estimate and checking the Sales-to-Recover count before you sign, because a A$497 course needs about 31 sales to pay back a A$13,500 build.
Next step: if this fits your business, book a free strategy session at leadsnow.ai/strategy-session/ – a 2-minute fit check, then pick a time.
- The Build-Hour Estimate: finished course hours × build hours per finished hour × agency hourly rate = build cost.
- Labour anchor: Jobs and Skills Australia reports median hourly earnings of A$52 for training and development professionals (ABS, May 2025). That is employee pay; an agency’s charge-out rate covers super, overheads and margin on top.
- Platform fees, read 17 October 2026 (monthly billing): Teachable Builder US$89 a month, Kajabi Basic US$179 a month, Thinkific Start $109 a month.
- Card fees: Stripe Australia charges 1.65% + A$0.30 per domestic card payment, GST included.
- GST: agencies with A$75,000 or more in GST turnover must register and add 10% to quotes (ATO).
- Not included: launch marketing and ad spend, which are separate budgets.
Rules of thumb (plain arithmetic from the worked examples on this page):
- If you commission a standard three-hour course at A$150 an hour and 30 build hours per finished hour, expect a build cost of about A$13,500 plus GST.
- If you sell that course at A$497 including GST, expect to keep about A$443 per sale after GST and Stripe fees.
- If you need to recover a A$13,500 build at A$443 a sale, expect to need 31 sales before the course is in profit.
- If you build it yourself at the standard depth, expect about 90 hours of your own production time for three finished hours.
How much does a done-for-you online course cost to build in Australia?
A done-for-you online course is modelled here at about A$1,500 to A$72,000 to build in Australia, depending on its length in finished hours and how heavily it is produced. The Build-Hour Estimate makes those two drivers explicit, so you can test any agency quote against your own inputs.
The worked middle case, every input a labelled assumption:
- Finished course length: 3 hours of lessons (assumption).
- Production depth: standard, meaning scripted modules with slides, worksheets and a professional edit, at 30 build hours per finished hour (assumption).
- Agency charge-out rate: A$150 an hour, about 2.9 times the A$52 median employee wage (assumption).
- Build cost: 3 × 30 × A$150 = A$13,500, plus GST if the agency is registered.
| Finished course length | Lean: 15 build hours per finished hour at A$100 | Standard: 30 build hours per finished hour at A$150 | Produced: 60 build hours per finished hour at A$200 |
|---|---|---|---|
| 1 hour | A$1,500 | A$4,500 | A$12,000 |
| 3 hours | A$4,500 | A$13,500 | A$36,000 |
| 6 hours | A$9,000 | A$27,000 | A$72,000 |
Lean means you supply the outline and the agency records and edits talking-head lessons with light slides. Produced means storyboarding, scripted video with graphics or animation, quizzes and a designed workbook. The build-hour ratios and rates are our assumptions, not a published Australian benchmark: we could not verify a production-hours ratio at source, so replace them with the hours and rate in any quote you receive. The A$100 to A$200 rates are about 1.9 to 3.8 times the A$52 median wage.
How it works
How to estimate a done-for-you course build before you ask for quotes
Count finished hours
Decide how many hours of finished lessons the course needs, not how many topics it covers.
Pick a production depth
Choose lean, standard or produced, which sets the build hours needed per finished hour.
Price the build
Multiply finished hours by build hours and the agency rate, then add a year of platform fees.
Check the payback
Divide the total by net revenue per sale after GST and card fees to get the sales needed.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
How many sales does it take to pay back a done-for-you course build?
A done-for-you course build pays back after about 11 to 82 sales at A$497, or 6 to 41 sales at A$997, across the three three-hour build tiers. The Sales-to-Recover count is build cost ÷ net revenue per sale, where net means after GST and card fees.
Net per sale, worked for a A$497 price including GST: GST is A$497 ÷ 11 = A$45.18; the Stripe fee is 1.65% × A$497 + A$0.30 = A$8.50; net is A$497 − A$45.18 − A$8.50 = A$443.32. At A$997 the same steps give A$889.61. These assume you are registered for GST and sell to Australian buyers on domestic cards.
| Three-hour build tier | Build cost | Sales to recover at A$497 (A$443.32 net) | Sales to recover at A$997 (A$889.61 net) |
|---|---|---|---|
| Lean | A$4,500 | 11 | 6 |
| Standard | A$13,500 | 31 | 16 |
| Produced | A$36,000 | 82 | 41 |
Counts are rounded up. Add a year of platform fees: Teachable Builder at about A$1,537 adds 4 more sales at A$497. Our working rule: if you cannot name the buyers for the lean tier’s break-even count from your existing clients, list or waitlist, pre-sell before paying for a produced build. A cheaper build that sells beats a polished one that does not. For setting the price itself, see how to price an online course.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
What do online course platforms cost in Australia?
Online course platforms cost about A$670 to A$3,100 a year on the plans below, billed in US dollars by Teachable and Kajabi. Every price here was read on the vendor’s own pricing page on 17 October 2026 and converted at the Reserve Bank rate of 0.6947 US dollars per Australian dollar from 16 October 2026.
| Platform and plan | Monthly price (monthly billing) | 12 months | About in AUD | Transaction fee |
|---|---|---|---|---|
| Teachable Starter | US$39 | US$468 | A$674 | 7.5% |
| Teachable Builder | US$89 | US$1,068 | A$1,537 | 0% with Teachable Payments |
| Kajabi Basic | US$179 | US$2,148 | A$3,092 | No platform revenue share; processing fees apply, plus 2% on Basic with a third-party payment provider |
| Thinkific Start | $109 (currency not stated on page) | $1,308 | About A$1,883 if billed in US dollars | Gateway fee varies by plan |
All three vendors list lower monthly prices for annual billing. Card processing is on top of the plan price; if you take payments through Stripe in Australia, the published domestic card rate is 1.65% + A$0.30 per payment, including GST. Exchange rates move, so recheck the AUD figure at the time you pay.
What does a done-for-you course package include?
A done-for-you course package in Australia covers some or all of five line items: curriculum design, scripting, recording and editing, platform build, and the sales page with emails. Quotes differ most in how many of the five they include, so compare scope before you compare price.
- Curriculum design: turning your expertise into modules, outcomes and an order. This is the line item closest to the work of training and development professionals, whose A$52 median wage is the anchor used here.
- Scripting and slides: writing lessons from your notes or interviews, and building slide decks and worksheets.
- Recording and editing: filming (studio, on-site or your own camera) and the edit. This is where the lean and produced tiers diverge most.
- Platform build: loading lessons, setting up the checkout, drip schedules and student access on your chosen platform.
- Sales page and emails: the enrolment page and a launch or welcome sequence. Some agencies treat this as marketing and quote it separately.
Launch marketing and ad spend are a separate budget and are not in any table on this page. Our cost per student enrolment benchmarks for Australian course creators covers that side.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Done-for-you vs doing it yourself: which costs less?
Doing it yourself costs less in cash but about 90 hours of your time for a standard three-hour course, on this page’s 30 build hours per finished hour assumption. The question is what those 90 hours are worth to you compared with the A$13,500 an agency would charge for the same work.
| Route | Cash cost for 3 finished hours | Your time | Best when |
|---|---|---|---|
| DIY, lean depth | Platform plan plus equipment you may already own | About 45 hours (3 × 15) | You are testing demand with a first cohort |
| Hybrid: you record, an editor and designer finish | About A$4,500 at the lean tier rate (assumption) | About 20 to 30 hours on outlines and recording (assumption) | Demand is proven and your time is the bottleneck |
| Fully done for you, standard depth | About A$13,500 plus GST | Interviews, reviews and sign-off only | You have the buyers for the Sales-to-Recover count already |
The honest DIY cost is not only hours. It is the skills you may not have yet: scripting for camera, editing, and building a checkout that does not leak buyers. If you price your own time, the done-for-you service pricing method in how to price a done-for-you service shows how agencies arrive at their hourly rate in the first place.
How do you get an accurate quote from an Australian course creation agency?
An accurate quote from an Australian course creation agency starts with three numbers you supply: finished hours, production depth and the platform you will use. Without them, two agencies quoting the same course can be pricing different jobs.
- State the finished length in hours of lessons, not modules or topics.
- Describe the production depth with an example course you like.
- Ask which of the five line items are included, and what a revision round costs.
- Ask whether the price includes GST; GST-registered agencies add 10%.
- Ask who owns the recordings, scripts and platform account at the end.
- Divide the quote by your finished hours and compare it with the table above.
A course is a product, but filling it is a sales job. For course creators and education businesses who want enrolment calls booked rather than built, see our lead generation for education companies page and how to fill a course without a big list.
Frequently asked questions
How much does done-for-you online course creation cost in Australia?
About A$4,500 to A$36,000 for a three-hour course on this page’s Build-Hour Estimate, depending on production depth, plus about A$670 to A$3,100 a year in platform fees. We found no Australian agency price list we could verify, so the range rests on labelled assumptions.
What do training and development professionals earn in Australia?
Jobs and Skills Australia reports median hourly earnings of A$52 and median full-time weekly earnings of A$1,956 for training and development professionals, from the ABS Survey of Employee Earnings and Hours, May 2025. An agency charges more than that per hour.
How much does Kajabi cost in Australia?
Kajabi’s pricing page lists Basic at US$179 a month on monthly billing, read 17 October 2026. That is about A$3,092 a year at the RBA rate of 16 October 2026, before card processing fees.
Do Australian course agencies charge GST?
They do if they are registered, which the ATO requires once GST turnover reaches A$75,000 a year. Ask whether any quote includes GST before comparing two of them.
How many sales does a course need to pay back a done-for-you build?
Divide the build cost by net revenue per sale. At A$497 including GST, net is about A$443 after GST and Stripe fees, so a A$13,500 build needs 31 sales and a A$4,500 lean build needs 11.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.