How much does a joinery or cabinetry lead cost in Australia?

A joinery or cabinetry lead in Australia costs about $8 to $60 on the platforms that publish a price in November 2026: The Quote Yard sells non-exclusive leads from $8, What’s The Damage charges $25 to $60 + GST by job size, and hipages sells $139 to $649 + GST monthly credit plans with no per-lead price. No source publishes a joinery-only figure, and on the assumed rates below a signed $25,000 kitchen costs about $2,657 once unpaid quoting time is counted.

Rules of thumb for a joinery workshop (sourced inline or arithmetic from the calculator below):

• If you buy from a platform that publishes a price, expect $8 a lead at the low end (The Quote Yard pay-as-you-go) and $60 + GST for a $20,000+ job at the top (What’s The Damage).
• If you win 1 in 5 quotes, the platform average 20 Minute Marketing cites for hipages, expect about 14 leads per signed kitchen at the assumed contact and quote rates below.
• If a kitchen quote takes 4 hours of measuring, drawing and pricing, expect quoting time ($1,800) to cost about twice the leads ($857) per signed kitchen.
• If you lift your win rate from 1 in 5 to 1 in 3, expect the cost per signed kitchen to fall from about $2,657 to $1,594.
• If you sell one-off furniture pieces around $3,000, expect acquisition to eat about 60% of the job value at 1 in 5, which is why many workshops charge for design.

What Australian lead platforms charge a joinery business in 2026

Australian lead platforms charged joinery and cabinetry businesses between $8 and $60 a lead on 11 November 2026, where a per-lead price was published at all. Each of the three published models bills on a different unit:

• The Quote Yard lists cabinet making and joinery work including kitchen cabinetry, built-in wardrobes, vanities and commercial fit-out joinery on its cabinet maker jobs page. Its pricing page offers pay-as-you-go from $8 per non-exclusive job lead, or plans at $35, $49 and $99 a month after a 6-month free trial. The pricing page does not say whether GST is included. The cabinet maker page also says plans start “from $25/month”, which disagrees with the pricing page, so check before you sign. ABN Lookup shows the company active only from August 2025.
• What’s The Damage has no cabinet maker category, but sells kitchen renovation and carpenter leads. Its tradie page lists pay per lead at $25 + GST, $10 + GST for jobs under $500, $40 + GST for jobs $5,000+ and $60 + GST for jobs $20,000+, with up to 2 tradies a lead, or an exclusive city territory at $250 a month + GST.
• hipages has a Cabinet Makers directory category and sells monthly plans on its membership costs page: Starter $139 + GST for 155 credits, Advanced $249 + GST for 310, Premium $449 + GST for 595 and Platinum $649 + GST for 850. hipages says up to 3 businesses can accept a lead, and that the credits a lead needs vary by job category, location, size of job, and supply and demand. It publishes no dollar price for a cabinetry lead.

For hipages, 20 Minute Marketing, an agency, puts “a typical range” at $25 to $80 per lead for most categories; it is not joinery-specific.

FAQ: joinery and cabinetry lead costs in Australia

How much does a hipages lead cost for a cabinet maker?

hipages does not publish a dollar price for a cabinet maker lead. Its plans cost $139 to $649 + GST a month for 155 to 850 credits, and its job leads and credits policy says the credits a lead needs depend on trade category, job location, supply and demand, and the size of the job, and can change until the job is marked as hired.

What is the cheapest published joinery lead in Australia?

The cheapest published joinery lead we found is The Quote Yard’s pay-as-you-go option at $8 per non-exclusive job lead, read on 11 November 2026. ABN Lookup shows The Quote Yard Pty Ltd registered only since August 2025, so it has little public track record yet.

How many leads does it take to sign a kitchen cabinetry job?

It takes about 14 leads to sign one kitchen at an assumed 70% contact rate, 50% quote rate and the 1 in 5 platform-average win rate. At 1 in 3 it falls to about 9 leads, and at 1 in 8 it rises to about 23.

Is a joinery lead worth more for kitchens than for furniture?

A kitchen lead can carry a far higher price than a furniture lead because the job is worth more. On the calculator’s assumptions, a signed $25,000 kitchen costs 10.6% of its value to win, against 59.9% for a $3,000 bespoke piece.

Should I count quoting time in my cost per lead?

Count quoting time in cost per signed job, not cost per lead. On the calculator above, 4 hours per kitchen quote at $90 an hour adds $1,800 per signed kitchen, about twice the $857 spent on leads.

What kitchen, wardrobe and bespoke furniture jobs are worth

Joinery job values in Australia run from hundreds of dollars for a custom TV cabinet to $35,000+ for kitchen cabinetry alone, so one cost per lead means little. The figures we used:

• Kitchen cabinetry: a fully custom kitchen’s cabinetry “typically ranges from $15,000–$35,000+” in WA, per Joyce Kitchens’ 2025 guide. The calculator uses $25,000, an assumed midpoint.
• Built-in wardrobes: $1,110 to $3,010 per linear metre with a median of $2,060, per Airtasker’s cost guide (updated 10 February 2025). A 3-metre robe at the median is $6,180.
• Bespoke furniture: no authoritative Australian price guide exists. The only figure we found on a large platform is $550 to $1,300 for custom TV cabinets on Airtasker’s cabinet maker cost page (updated 3 March 2026). The calculator assumes a $3,000 piece; use your own average.

Job value also sets the What’s The Damage lead band used below. The joinery and cabinetry lead generation guide covers the channels behind these jobs.

Cost per signed joinery job calculator: kitchen, wardrobe and bespoke furniture

The cost per signed joinery job equals the lead price divided by your contact, quote and win rates, plus the unpaid hours spent on every quote that does not sign. The formula, step by step:

1. Leads per signed job = 1 ÷ (contact rate × quote rate × win rate).
2. Lead spend per signed job = lead price × leads per signed job.
3. Quoting cost per signed job = (1 ÷ win rate) × hours per quote × your hourly value.
4. Cost per signed job = lead spend + quoting cost. Add any monthly subscription divided by jobs signed that month.

Every rate below is an assumption, labelled so you can swap in your own: 70% of leads reached, a quote sent to 50% of kitchen leads, 60% of wardrobe leads and 40% of furniture leads, a 1 in 5 win rate (the hipages platform average 20 Minute Marketing cites), and quoting time valued at $90 an hour. Lead prices are What’s The Damage’s published bands, ex GST.

The pattern holds across all three job types: quoting time costs roughly two to three times the leads, because every lost quote still took a measure, drawings and a price. Swapping What’s The Damage for The Quote Yard’s $8 pay-as-you-go lead cuts kitchen lead spend from $857 to about $114, but leaves the $1,800 of quoting time untouched. The same trap for tradies generally is covered in what a booked quote really costs a tradie.

How the win rate moves the cost of a signed kitchen or wardrobe

The quote win rate moves a cabinet maker’s cost per signed job more than any lead price does, because it divides both the lead spend and the quoting hours. 20 Minute Marketing gives three bands for hipages, measured on quotes sent: about 1 in 3 for strong tradies, 1 in 5 on average and 1 in 8 for weak ones. Holding every other assumption from the calculator:

A bespoke furniture maker at 1 in 8 spends nearly the whole job value winning it, which is the arithmetic case for charging a design or drawing fee on one-off pieces. See should tradies charge for quotes and quote conversion rates for tradies.

The Quote-Hours Rule: when to stop buying more joinery leads

The Quote-Hours Rule says a joinery workshop should fix its quote and win rates before buying more leads whenever quoting cost per signed job exceeds lead spend per signed job. On the calculator above that is true for all three job types, so a cheaper lead source saves less than a better quote process.

The levers, in order of effect:

• Qualify before you measure. A phone or video call that checks budget, timing and scope before the site visit lifts the quote rate without adding drawing hours. Speed matters too: see speed to lead for trade businesses.
• Follow up every open quote. Each quote that goes quiet has already cost you the measure and drawings. A cabinetry quote file is warmer than most leads, and database reactivation is the method for working quoted-but-never-signed jobs.
• Price the lead to the job. A $60 lead for a $25,000 kitchen is 0.24% of the job; a $25 lead for a $3,000 piece is 0.83%. Compare by tier on the kitchen renovation lead cost page.
• Compare shared and exclusive honestly. A shared lead goes to up to 3 businesses on hipages and up to 2 on What’s The Damage, which pushes win rates down. See hipages vs pay-per-result appointments.

When paying for booked appointments beats buying joinery leads

Paying for booked appointments beats buying raw joinery leads when your bottleneck is contact and qualification rather than lead volume, because the price then already includes the steps the calculator divides by. Across industries, LeadsNow sees booked-call costs of $30–$400, depending on industry, offer, price and many other variables; that is a cost per booked call, not per lead, so compare it with lead price ÷ (contact rate × quote rate), not with the lead price alone. On the kitchen assumptions above, that equivalent is $60 ÷ 0.35, or about $171 per lead that reaches a quote. LeadsNow books calls with AI calling, SMS and DM follow-up and is paid on results, as a revenue share, a fee per appointment, or a mix of both; how that works for workshops is on the AI appointment setting page.

A workshop with a full order book and a strong builder pipeline should keep quoting by hand.

Sources

1. hipages membership costs, read 11 November 2026.
2. hipages job leads and credits policy, read 11 November 2026.
3. The Quote Yard pricing for tradies and cabinet maker jobs page, read 11 November 2026.
4. What’s The Damage tradie lead pricing, read 11 November 2026.
5. 20 Minute Marketing, Is hipages worth it.
6. Joyce Kitchens, Cost of Cabinets in Australia (2025).
7. Airtasker built-in wardrobe cost guide and cabinet maker cost guide.