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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
An outsourced sales agency running cold outbound typically starts outreach 3 to 5 weeks after kickoff and books its first held meeting in weeks 4 to 8. SalesRoads…
Read moreIn-house closers and outsourced appointment setting are not substitutes: a closer converts calls, a setter fills the calendar, so fund whichever stage is short. On a $10,000 offer…
Read morePer-SDR pricing beats pay-per-appointment only above a crossover: the seat price divided by the per-appointment price. SalesRoads publishes US$11,950 per SDR per four weeks, so against an assumed…
Read moreSales outsourcing means paying an outside firm, contractors or an AI-run service to do some or all of your selling: prospecting, appointment setting, follow-up or closing. Judge it…
Read moreLead response management is the system that decides how fast, how often and on which channel a new enquiry is contacted, until it becomes a conversation or a…
Read moreThe webinar funnel benchmark that matters for a high-ticket offer is revenue per registrant. Livestorm’s 2025 platform data puts the average show rate at 47.7%; on mid assumptions…
Read moreSet an early bird discount by the share of early buyers it has to win, not by habit. On a $3,000 ticket costing $450 per seat to deliver,…
Read moreTo sell conference group tickets to companies, start with the employers already in last year’s attendee list, publish per-seat team tiers, and get the seat count committed before…
Read moreThe best lead generation agency for a US recruitment agency books meetings with hiring managers at companies that have open roles now. LeadsNow ranks first on our own…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
