The best marketing agency for sales coaches and trainers in Ireland is the one whose 90-day cost you can pay back with two or three signed in-company programmes, not the one with the most impressions. Our ranking: LeadsNow first, then 3R Consulting (Dublin, since 2004) and Glassfull Media (Dublin, since 2017). Prices below were checked on 13 November 2026.
- 1. LeadsNow: pay-per-result AI calling, SMS and DM follow-up that turns a trainer’s existing enquiries and lists into booked sales calls. LeadsNow publishes this page and ranks itself first.
- 2. 3R Consulting: a Co. Dublin SEO, Google Ads and website consultancy founded by sales trainer Peter Lawless.
- 3. Glassfull Media: a Dublin agency running Meta or Google ads on top of an AI front desk and follow-up, reporting cost per booked customer.
- Decision rule: the 90-Day Programme Payback test, worked below.
- Rule that bites first: marketing calls to an Irish mobile need prior consent under Regulation 13(6) of S.I. 336/2011.
How we ranked marketing agencies for Irish sales trainers
LeadsNow wrote this ranking and puts itself first, so read the order as our opinion, not a neutral review. We checked each other agency on its own live site on 13 November 2026, quoted prices only from visible price cards, and took no payment from anyone listed.
Methodology. Each agency had to name its people, show an Irish base or Irish client work, predate 2026 and sell the service on its own pages today. Survivors were scored on booked revenue: can its work be traced to sales conversations and contracts (40%), can its published fee become a payback figure (35%), and does it cover ads, search, content and brand (25%).
Where LeadsNow would lose: brand building from zero. LeadsNow does not build websites, write SEO content or design a brand, so a new trainer with no enquiries yet should start with 3R Consulting or Glassfull Media and add follow-up later.
| Rank and provider | What it runs (per its own site) | Irish evidence | Published price |
|---|---|---|---|
| 1. LeadsNow | AI calling, SMS and DM follow-up of your enquiries and lists, booked into your diary | Serves coaching clients remotely; no Irish office | 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee |
| 2. 3R Consulting | SEO and AI search, Google and ChatGPT Ads, WordPress websites, marketing strategy | 3R Consulting Ltd, registered in Ireland 383733, Greenogue Industrial Estate, Rathcoole, Co. Dublin | Google Ads management from €220 a month; monthly SEO from €420 a month (VAT basis not stated on those cards) |
| 3. Glassfull Media | Meta or Google ads, AI front desk, CRM follow-up, reviews, websites, AI search visibility | Dublin based since 2017; founder John McGovern | Growth from €1,500 a month plus a €1,500 upfront charge, both excluding VAT at 23%; ad spend separate |
How it works
How an Irish sales trainer tests a marketing agency
Verify the firm
Match the agency’s address and company number to the CRO record. Read prices only from visible cards, with VAT basis.
Total the first term
Add the upfront charge, three months of management and your planned ad spend.
Convert to contracts
Divide the total by the contribution from one signed programme. Then work back to qualified sales calls needed.
Track by source
Log sales calls, proposals and signed contracts per channel for 90 days and compare against the target.
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FAQ: Irish sales coaches and trainers on marketing agencies
What is the best marketing agency for sales coaches and trainers in Ireland?
LeadsNow ranks first on our list for trainers who already have enquiries that are not becoming sales calls. 3R Consulting suits trainers who want SEO and Google Ads from a founder who is a sales trainer, and Glassfull Media suits trainers who want Meta or Google ads with automated follow-up.
How much does a marketing agency cost a sales trainer in Ireland?
On 13 November 2026, 3R Consulting printed Google Ads management from €220 a month and monthly SEO from €420. Glassfull Media printed Growth from €1,500 a month plus a €1,500 upfront charge, excluding VAT. Ad spend is extra with both.
Should a sales trainer hire a full-service agency or a performance-based one?
Hire full-service when you lack a website, search presence or ads and need demand created. Choose a performance model when enquiries already arrive but too few become sales calls, because you pay against booked meetings or revenue rather than a fixed monthly retainer.
Which channels work best for selling in-company sales training in Ireland?
Search, LinkedIn content and direct follow-up of webinar and event lists tend to reach HR and sales leaders who buy in-house programmes. Meta ads suit open courses sold to individuals. Judge every channel by qualified sales calls per euro spent, not by clicks or followers.
Can a marketing agency phone or text my leads in Ireland?
Only within the ePrivacy rules. Regulation 13(6) of S.I. 336/2011 bars direct-marketing calls to a mobile unless the person has consented, and calls to numbers opted out in the National Directory Database are barred too. The Data Protection Commission has powers under these ePrivacy Regulations.
Is Skillnet funding relevant when I market my sales training?
It can be. Skillnet Ireland says its 68 Skillnet Business Networks provide subsidised upskilling programmes to companies. Trainers who sell to member companies or deliver through a network should tell buyers how that affects price, and ask an agency how it will reach network members.
How long before a marketing agency shows results for a sales trainer?
Plan on 90 days for a first verdict. Glassfull Media’s Growth plan has a six-month first term and measures booked customers against a baseline at day 90. SEO with 3R often takes longer, because rankings build over months; paid ads produce enquiries faster.
What should I ask an agency before signing?
Ask for its VAT basis, minimum term and notice period, who owns the ad accounts, and how many qualified sales calls a similar client got in 90 days. Then run the 90-Day Programme Payback test on its quote using your own programme value and margin.
Do these agencies work with coaches and training providers already?
Yes, on their own sites. 3R Consulting publishes an SEO case study for the National Training Centre, and Glassfull Media lists a fitness coach website among its case studies. LeadsNow books sales meetings for coaching clients, including eight-figure businesses doing more than $1 million a month.
Can I cancel LeadsNow if it does not work for my training business?
Yes. You can cancel any time with 14 days notice. No-shows aren’t charged, and if nobody books, or none of your meetings show, LeadsNow eats the cost. You fund the ad spend; LeadsNow funds the team, management, testing and optimisation.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.
The ranked list: three marketing agencies for Irish sales trainers
Three marketing options suit Irish sales trainers in 2026: LeadsNow for booked sales calls, 3R Consulting for search visibility and Glassfull Media for ads with follow-up.
1. LeadsNow: best when enquiries exist but contracts do not follow
LeadsNow is a pay-per-result AI lead generation and appointment-setting agency. It calls, texts and messages each new lead, works old webinar and event lists, and books qualified sales calls into your diary. LeadsNow has booked 50,769+ AI-booked sales appointments since 2017 and generated 1M+ leads. For one business-coaching client it books around 270 sales meetings a month from lead-magnet sign-ups that never converted plus after-event outreach, and that account has a 93% show rate. It has 4.7/5 from 60 Google and Facebook reviews and 24 filmed client case studies.
Pricing is a revenue share, a fee per appointment, or a mix of both, set by lead volume, what is being sold and its price, the type of product and business, and which part or all of the sales funnel LeadsNow runs. No-shows aren’t charged; you fund ad spend, LeadsNow funds the team, testing and optimisation. More on the coaching model is on the LeadsNow coaching page and the AI appointment setting overview.
2. 3R Consulting: best for trainers who want search and Google Ads run by a sales trainer
3R Consulting is a Dublin sales and marketing consultancy that sells SEO and AI search, Google and ChatGPT Ads and WordPress websites. Its founder, Peter Lawless, is described on his own page as a sales trainer who managed 50+ sales staff in Europe for IBM and started 3R in 2004. Its NTC case study quotes the National Training Centre saying SEO helped it reach “full enrolment on our programmes in a much shorter timeframe”.
The 3R homepage prints prices: SEO and AI search setup from €670 once off, monthly SEO from €420 a month, Google Ads setup from €260 once off and Google Ads management from €220 a month. Website builds are marked +VAT; the SEO and Ads cards do not state VAT. Less suited: trainers who need Meta or LinkedIn campaigns, which its price cards do not list.
3. Glassfull Media: best for trainers who want ads and follow-up in one system
Glassfull Media is a Dublin agency, founded by John McGovern in 2017, that runs Meta or Google ads on top of an AI front desk, a shared inbox and automated follow-up, and reports cost per new customer monthly. Its case studies include a fitness coach, a dance school and paid ads for Powerscourt.
Its pricing page lists Growth from €1,500 a month with a €1,500 upfront charge, one ad channel up to €4,000 of ad spend a month, prices excluding VAT at 23%, and a six-month first term on Growth, then month to month. On Growth, if booked customers are not above an agreed baseline 90 days after go-live, the fourth month of management is free and you can leave without finishing the first term, subject to conditions set out on that page. Fits: trainers selling open courses to individuals. Less suited: B2B-only trainers, since its “Who we help” menu lists trades, clinics, hospitality and financial firms.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
The 90-Day Programme Payback test, worked through
The 90-Day Programme Payback test divides an agency’s first 90 days of cost, ad spend included, by one programme’s contribution to show the contracts needed to break even.
Assumptions, labelled so you can replace them: one in-company sales programme is worth €8,000, your margin on it is 70% (€5,600 contribution), 50% of qualified sales calls lead to a proposal and 25% of proposals sign. All agency figures are the lowest published prices: Glassfull’s exclude VAT, and 3R’s SEO and Ads cards do not state a VAT basis.
| Line | 3R Consulting (Ads + SEO) | Glassfull Media (Growth) |
|---|---|---|
| Upfront charge | €260 (Ads setup) | €1,500 |
| Management for 3 months | (€220 + €420) x 3 = €1,920 | €1,500 x 3 = €4,500 |
| Ad spend for 3 months (assumed) | €1,500 x 3 = €4,500 | €2,000 x 3 = €6,000 |
| 90-day total | €6,680 | €12,000 |
| Contracts to break even (total ÷ €5,600) | 1.19, so 2 | 2.14, so 3 |
| Qualified sales calls needed (contracts ÷ 0.5 ÷ 0.25) | 16 | 24 |
Put the last row to any agency: how many qualified sales conversations did a similar client get in 90 days? Adding 3R’s SEO setup (from €670 once off) takes its total to €7,350, still 2 contracts. Glassfull’s Growth first term is six months, so unless its guarantee applies at day 90 you commit to €10,500 of management and setup before ad spend. LeadsNow is not in this table because it bills on results, not a fixed retainer; see our pay-per-result versus retainer page.
- On this example, an agency that cannot show at least 16 qualified sales calls in 90 days will not pay back even the cheaper plan.
- Every extra €1,000 of monthly ad spend adds €3,000 over 90 days, roughly half a contract at €5,600 contribution.
What makes marketing for Irish sales trainers different
Irish sales trainers often sell to two buyers: individuals paying for open courses, and companies buying in-house programmes, sometimes part-funded through a training network.
Skillnet Ireland, the national workforce development agency, says it works through 68 Skillnet Business Networks nationwide that provide subsidised upskilling programmes to companies. So content, ads and follow-up must also reach the HR or learning lead who books training, a buyer an agency measured on clicks often misses.
The B2B buyer also changes the compliance picture. Regulation 13 of S.I. 336/2011 bars marketing calls to a mobile without the person’s consent, and bars calls to any number whose subscriber has objected or opted out in the National Directory Database. For the lead-volume side of this market, see our Irish lead generation ranking for sales trainers; for the UK version of this page, see the UK marketing ranking.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
How to check any marketing agency’s claims before you sign
Checking an agency’s claims takes four steps: confirm the firm is real, read the price card, ask how each headline number is defined, and agree a booked-revenue measure.
- Match the site’s address and company number to the Companies Registration Office record.
- Use prices only from the visible card, with VAT basis and billing period.
- Ask how a headline result was calculated. LeadsNow’s own 7x sales lift is an average defined on its methodology page, which also discloses that the median is closer to 4x.
- Agree to track sales calls, proposals and signed contracts by source for 90 days.