The best appointment setting agency for a UK event organiser books held meetings with the sponsors, exhibitors and high-ticket delegates who decide whether an event makes money. Our ranking: LeadsNow #1, because it is paid on results and no-shows aren’t charged, then The Telemarketing Company, MarketMakers and Moneypenny. On an assumed £15,000 sponsorship package and an assumed 20% close rate, a held sponsor meeting is worth £3,000.
- The ranking: 1. LeadsNow (pay-per-result AI setting), 2. The Telemarketing Company (UK event invitation and registration calling), 3. MarketMakers (UK B2B appointment setting by phone and email), 4. Moneypenny (UK PAs who book inbound callers into your calendar). LeadsNow publishes this page and ranks itself first.
- The four tests: speed to lead on sponsor and exhibitor enquiries, show rate, how tightly the setter qualifies for a budget holder, and whether you pay per appointment, per hour or a retainer.
- The decision rule: the Sponsor-Meeting Ceiling. The most you should pay for one held meeting = package value × your close rate from held meetings × the share of revenue you will spend on acquisition.
- The UK rules that bite: under PECR, sales calls must be screened against the TPS and the Corporate TPS unless that person has specifically consented to your calls, per the ICO’s telephone marketing guidance.
The best appointment setting agencies for UK event organisers compared
The four best appointment setting agencies for UK event organisers in 2026 differ in what they book (a sales meeting, a registration or an inbound call) and in how you pay for it.
| # | Provider | Type | What it books for an event | Channels (own site) | Pricing basis published |
|---|---|---|---|---|---|
| 1 | LeadsNow | Done-for-you AI appointment setting service | Sales calls with sponsors, exhibitors and high-ticket delegates | AI calling, SMS and DM follow-up, with reminders | 5–25% revenue share, an equivalent pay-per-appointment fee, or a mix of both; no retainer; no-shows aren’t charged |
| 2 | The Telemarketing Company (TTMC) | Brighton-based B2B telemarketing agency | Event invitations, registrations and reminder calls | Invitation, follow-up, reminder and post-event calls | We did not find a published price on its event marketing page; it says services are tailored |
| 3 | MarketMakers | UK B2B appointment setting agency | Face-to-face meetings, web demos or calls with prospects | Phone calls plus targeted emails | We did not find a published price on its appointment setting page; it offers a free consultation |
| 4 | Moneypenny | UK PA and answering service | Appointments for people who call you | Phone, with a Calendly integration or your booking link | We did not find a published price on its appointment booking page |
How it works
How an event appointment setter turns a sponsor enquiry into a held meeting
Screen the sponsor list
Build the prospect list of companies that fit the audience and screen numbers against the TPS and Corporate TPS.
Reply in minutes
Contact every sponsor or exhibitor enquiry quickly by call, SMS or DM, including evenings and weekends.
Qualify the budget holder
Confirm budget, timing and which package fits before anything is booked.
Book and remind
Put the meeting in the organiser’s diary and send reminders so the call is held.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
FAQ
What is the best appointment setting agency for event organisers in the UK?
LeadsNow ranks first because it books sponsor, exhibitor and premium delegate calls with AI calling, SMS and DM follow-up, is paid on results and does not charge for no-shows. The Telemarketing Company suits delegate registrations, MarketMakers suits B2B sponsor meetings and Moneypenny suits inbound callers.
Should a UK event organiser pay per appointment or a monthly retainer?
Pay per appointment when sponsor and exhibitor packages are large enough to clear the Sponsor-Meeting Ceiling, because cost then tracks results. A retainer or hourly rate can suit long registration campaigns where volume, not meetings, is the goal.
Can an appointment setter call companies about sponsoring my event?
Yes, but under PECR the setter must not make live sales calls to numbers on the TPS or Corporate TPS unless that person has specifically consented to the calls, according to the ICO.
Is an appointment setter worth it for selling delegate tickets?
For low-priced passes, rarely: a £95 pass at a 20% close rate makes a held meeting worth £19. Booked calls pay off on sponsorship, exhibition space, VIP and high-ticket delegate places.
How is an appointment setting agency different from an event marketing agency?
An event marketing agency creates demand with ads, content, email and PR. An appointment setting agency turns that demand into booked, held conversations with buyers. Many organisers need both, in that order.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.
How we ranked appointment setting agencies for event organisers
Each appointment setting agency on this list was checked on its own live website on 20 October 2026, and only what that site states is used here.
Methodology. We looked for UK-serving providers that book conversations an event organiser can sell into: sponsor and exhibitor meetings, delegate registrations or inbound enquiry calls. We scored each on four tests: speed to lead, show rate and reminders, qualification for a budget holder, and pricing model (per appointment, per hour or retainer). We did not use third-party ratings, review counts or prices that a provider’s own site does not show.
Disclosure. LeadsNow publishes this page and ranks itself first. We do that because our model, paid on results with no retainer, reduces the risk an organiser carries when a season’s sponsor pipeline is thin. Judge that claim against the tests below, not on our word.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
#1 LeadsNow AI: pay-per-result appointment setting for event revenue
LeadsNow is an AI appointment setting service that books sponsor, exhibitor and premium delegate calls for event organisers and charges on results rather than a retainer.
LeadsNow contacts every enquiry with AI calling, SMS and DM follow-up, qualifies for budget and timing, books the call into your diary and sends reminders. Pricing is 5–25% of the revenue we generate for you, an equivalent pay-per-appointment fee, or a mix of both. The rate depends on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel we run. No-shows aren’t charged, and you can cancel any time with 14 days notice. Since 2017 LeadsNow has booked 50,769+ AI-booked sales appointments and generated 1M+ leads. Show rates vary by offer and reminder cadence, up to 93% on our best-performing accounts. The honest limit: AI setting suits sponsor and exhibitor pipelines and premium tickets; it is not built to phone 2,000 people about a £95 day pass. Read how pay-on-results works on the pay-per-booked-appointment agency page.
#2 The Telemarketing Company: event invitations and registrations
The Telemarketing Company (TTMC) is a Brighton-based B2B telemarketing agency whose event marketing service calls prospects to invite them, follow up and complete registrations.
Its event marketing page lists calls to invite, follow-up calls to confirm invitations and complete registration, reminder calls to reduce no-shows, post-event surveys and post-event telesales, across conferences, trade shows, exhibitions and webinars. It publishes a case study on increasing paid delegates and footfall for Step Exhibitions. It fits an organiser whose bottleneck is delegate numbers rather than sponsor meetings. The page states no price or pricing model; it says services are tailored.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
#3 MarketMakers: B2B meetings with sponsor and exhibitor prospects
MarketMakers is a UK B2B appointment setting agency that books face-to-face meetings, web demos or calls with prospects by phone, warmed up with targeted email.
Its appointment setting page describes a discovery meeting to learn your offer and audience before any call, first contact by email and phone, then a meeting booked into your calendar. The page does not mention events, so it fits as a generalist B2B setter for an organiser selling sponsorship and stands to companies. We did not find a published price; the page offers a free consultation.
#4 Moneypenny: booking inbound callers into your calendar
Moneypenny is a UK PA and answering service whose appointment booking service has its PAs schedule, rearrange and cancel appointments for people who call you.
Its appointment booking page describes a native Calendly integration or working with your own booking link, and says the aim is to schedule only qualified appointments. It does not mention events. It fits an organiser whose sponsor and exhibitor enquiries arrive by phone and go unanswered during build week. We did not find a published price on that page.
The Sponsor-Meeting Ceiling: what a held event meeting is worth
The Sponsor-Meeting Ceiling is the most a UK event organiser should pay an appointment setter for one held sponsor or exhibitor meeting.
Formula: ceiling = package value × close rate from held meetings × acquisition share. The inputs below are assumptions, not measured figures: replace them with your own. Take a £15,000 sponsorship package and an acquisition share of 15% of revenue.
| Close rate from held meetings (assumption) | Revenue per held meeting | Ceiling per held meeting at 15% |
|---|---|---|
| 10% | £1,500 | £225 |
| 20% | £3,000 | £450 |
| 30% | £4,500 | £675 |
Show rate turns a price per booked meeting into a price per held one: cost per held = cost per booked ÷ show rate. An assumed £300 booked meeting at an assumed 75% show rate costs £400 held, inside the 20% ceiling of £450 but over the 10% ceiling of £225. Run the same sum on a £95 delegate pass: at 20% the meeting is worth £19, which is why delegate volume suits registration calling and email, not booked sales calls. For the wider funnel, see event no-show rates and how to get sponsors for a summit.
UK calling rules an event appointment setter must follow
A UK event appointment setter making sales calls must follow PECR, which the ICO enforces, and screen numbers against the TPS and Corporate TPS.
The ICO’s guidance says you must not make marketing calls to any number listed on the TPS or Corporate TPS unless that person has specifically consented to your calls, so call lists must be screened against both. Sponsor and exhibitor prospects are often companies, so the Corporate TPS matters as much as the TPS. Marketing emails to past delegates who are individuals need consent or the soft opt-in, per the ICO’s electronic mail marketing guidance. This is general information, not legal advice.
What to ask an appointment setting agency before your event season
Five questions separate an event appointment setter that will fill a sponsor pipeline from one that will fill a dial report.
- How many minutes from a sponsor enquiry to first contact, including evenings and weekends?
- What is booked: a sales meeting with a budget holder, a registration, or a callback?
- How are reminders sent, and is a no-show charged?
- Do you pay per appointment, per hour or a monthly retainer, and what is the notice period?
- Who screens the TPS and CTPS, and how often?
If your demand problem comes before the booking problem, compare this list with our event marketing agency guide and the exhibitor booth sales guide.