A leading wellness marketing agency that publishes its prices charges about $1,500 to $4,000 a month: WellGenPro, a health and wellness agency, lists $1,645 (Foundations), $2,795 (Momentum) and $3,995 (Elevate) a month on its own pricing page (currency not stated). Some agencies include ad spend and some bill it on top, and extra locations and minimum terms add more, so the real test is cost per booked consult.
The short answer from LeadsNow AI: Published wellness agency retainers run from about $1,500 to $4,000 a month, and the same $2,795 monthly bill can cost $64 or $349 per booked consult depending on how many enquiries the clinic turns into bookings. LeadsNow recommends judging any wellness agency quote on cost per held consult against what one new client is worth, not on the monthly fee.
Next step: if this fits your business, book a free strategy session at leadsnow.ai/strategy-session/ – a 2-minute fit check, then pick a time.
Rules of thumb
- Check whether ad spend sits inside the fee or on top before you compare: WellGenPro’s FAQ says the Google Ads spend listed beside each plan ($1,000 on the $2,795 Momentum plan) is included in the plan cost (WellGenPro pricing), while Redefine Web bills ad spend separately at pass-through.
- Expect a minimum term on retainers: Redefine Web’s chiropractor retainers start on a 6-month initial term, and Practice Promotions charges $200 to $300 a month less on a 24-month plan than on a 12-month one.
- If your booking rate on enquiries is around 20%, a $2,795 monthly plan costs about $349 per booked consult; at 40% it falls to about $64 (worked table below).
- If your maximum affordable cost per held consult is $240, a $2,795 retainer only pays when it produces about 12 held consults a month ($2,795 ÷ $240).
- If a wellness agency’s pricing page asks you to book a call instead of showing a number, budget the call as part of the price check, not as a sign the price is low.
What do wellness marketing agencies charge on their own pricing pages?
Wellness marketing agencies that publish prices on their own sites charge from $69 a month for done-for-you content to $6,000 a month or more for multi-location retainers. Every row below was read on the agency’s own pricing page on 27 October 2026, and each price is quoted on its own basis.
| Agency (who it serves) | Plan | Published price | Basis | Currency |
|---|---|---|---|---|
| WellGenPro (health and wellness practices, clinics) | Foundations / Momentum / Elevate | $1,645 / $2,795 / $3,995 a month; $1,495 / $2,495 / $3,495 on the 6-month column | Per month; Google Ads spend of $500 / $1,000 / $1,500 listed per tier, included in the plan cost per the page’s FAQ | $ (currency not stated; ad spend also shown in £) |
| Redefine Web (chiropractors; also lists healthcare and wellness work) | Foundation / Growth / Scale / Enterprise | $1,499 / $2,499 / $3,999 a month; Enterprise starts at $6,000 | Per month, 6-month initial term, ad spend billed separately | $ (currency not named on the page) |
| Practice Promotions (physical therapy clinics) | Platinum / Pro System / Ultimate System | $1,495 / $2,095 / $2,895 a month on 24 months; $1,795 / $2,395 / $3,095 on 12 months | Per month; additional locations $175 a month; Enterprise custom | $ (currency not named; North American clinics) |
| Wellness Wise CRM (functional medicine and integrative practices) | Wellness Content / Functional Website / CRM / Website + CRM / Complete Wellness | $69 / $129 / $149 / $199 / $289 a month | Per month, month to month; website and CRM run for you, no ad management listed | $ (currency not named) |
| ChiroMatrix (iMatrix) (chiropractic clinics) | Marketing packages | “Plan options starting from $99” | Entry price only; tiers not itemised on that page | $ (currency not named) |
| Perfect Patients (chiropractic practices, US, UK and Australia lines listed) | Website and marketing plans | No price shown | Pricing and plans pages direct you to a plan quiz or a discovery call for pricing | Not applicable |
Two patterns stand out. Full retainers that include paid ads management cluster between $1,500 and $4,000 a month, and the cheaper rows buy content, websites or software support rather than ad management. For retreat-specific agencies and their published packages, see the US wellness retreat agency ranking and the Australian one, which compare different agencies from this page.
How it works
The Consult Price Test for a wellness agency quote
Total the monthly cost
Add the agency fee, the ad spend and any extra-location charges. Multiply by the minimum term to see the real commitment.
Count held consults
Multiply enquiries by your booking rate and show rate. Ask the agency for its expected month-three figure in writing.
Divide cost by consults
Divide total monthly cost by held consults. This is the number to compare between quotes.
Check your ceiling
Multiply first package value by margin and close rate. If cost per held consult sits below it, the retainer pays on the first purchase.
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Frequently asked questions
How much does a leading wellness marketing agency charge?
Wellness agencies that publish prices charge from about $1,500 to $4,000 a month for retainers that include ads management. WellGenPro lists $1,645, $2,795 and $3,995 a month on its pricing page (currency not stated), and content-only plans from other providers start under $100 a month.
Do wellness marketing agencies require a contract?
Many do. Redefine Web states a 6-month initial term on its chiropractor retainer page, then 30 days written notice, while Wellness Wise CRM lists month-to-month plans. Check the term before comparing monthly fees.
Is ad spend included in a wellness agency retainer?
It depends on the agency. Redefine Web bills ad spend separately at pass-through, while WellGenPro’s FAQ says the ad spend listed beside each plan is included in the plan cost. Check which applies before you work out cost per consult.
What is a good cost per booked consult for a wellness clinic?
A good cost per booked consult is one below your own ceiling from the Consult Price Test: first package value × margin × close rate. No public benchmark exists for wellness clinics specifically, so use your own numbers rather than an industry average.
Why do some wellness agencies not publish prices?
Some agencies price after a call because scope varies by location and competition. Perfect Patients’ pricing page, for example, invites you to a discovery call for pricing rather than listing plans.
What does a wellness agency retainer cost per booked consult?
A wellness agency retainer of $2,795 a month, with $1,000 of ad spend included, costs between about $64 and $349 per booked consult, depending on enquiry volume and booking rate. The monthly fee is fixed; the number of consults it produces is not, so the same invoice can be cheap or expensive. The table below uses WellGenPro’s published Momentum fee, which its pricing page says includes the listed $1,000 of Google Ads spend, as the only real input. Every other figure is an assumption for illustration, not a measured benchmark: replace each with your own clinic’s numbers.
| Line | Low scenario | Mid scenario | High scenario |
|---|---|---|---|
| Agency fee (WellGenPro Momentum, published) | $2,795 | $2,795 | $2,795 |
| Ad spend (listed on the same page; included in the fee per its FAQ) | $1,000 (included) | $1,000 (included) | $1,000 (included) |
| Total monthly cost | $2,795 | $2,795 | $2,795 |
| Enquiries a month (assumption) | 40 | 70 | 110 |
| Enquiry-to-booked-consult rate (assumption) | 20% | 30% | 40% |
| Booked consults | 8 | 21 | 44 |
| Cost per booked consult | $349 | $133 | $64 |
| Show rate (assumption) | 65% | 75% | 85% |
| Held consults | 5.2 | 15.75 | 37.4 |
| Cost per held consult | $538 | $177 | $75 |
The formula is total monthly cost ÷ (enquiries × booking rate × show rate). The step-by-step method behind it is set out in how to calculate cost per booked call. Moving the booking rate from 20% to 40% does more to cost per consult than any retainer discount.
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The Consult Price Test: how much can a wellness business pay per consult?
The Consult Price Test sets the most a wellness business can pay per held consult as first-package value × gross margin × consult-to-client close rate. If the agency’s cost per held consult (from the table above) is below that ceiling, the retainer pays for itself on the first purchase; above it, you rely on repeat visits to break even. Inputs below are assumptions for illustration.
| First package value (assumed) | Gross margin (assumed) | Close rate on held consults (assumed) | Maximum cost per held consult | Held consults needed at $2,795 a month |
|---|---|---|---|---|
| $400 (single-visit studio or practitioner pack) | 50% | 40% | $80 | 34.9 |
| $1,200 (clinic treatment plan) | 50% | 40% | $240 | 11.6 |
| $3,000 (retreat place or longevity programme) | 40% | 30% | $360 | 7.8 |
The Consult Price Test explains why the same retainer can suit a retreat or programme business and still lose money for a single-visit studio. A practitioner selling $400 packs would need about 35 held consults a month to cover a $2,795 spend, which only the high scenario in the worked table (37.4) reaches. For a deeper lifetime-value view on practitioner visits, see the US wellness practitioner lead generation ranking, which works through visit-plan maths.
What is not included in a published wellness agency price?
A published wellness agency price often excludes ad spend, extra locations and the cost of a minimum term, and each can add hundreds to thousands a month. Redefine Web bills ad spend separately at pass-through and starts its retainers on a 6-month term. Practice Promotions adds $175 a month per additional location. WellGenPro is the exception: its FAQ says the Google Ads spend listed beside each tier is included in the plan cost. Three other costs rarely appear on any pricing page:
- Front-desk time. An agency that delivers enquiries still needs someone to call, text and book them. If enquiries wait, the booking rate in the worked table drops and cost per consult rises.
- Booking software. Scheduling and CRM tools are separate subscriptions unless the plan bundles them, as Wellness Wise CRM’s $149 and $199 plans do.
- Reporting gaps. Ask for held consults by month, not just clicks and leads, or you cannot run the Consult Price Test.
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Retainer, done-for-you software or pay-per-result: which suits a wellness business?
A wellness business with steady demand and a team that books enquiries fast often gets the most from a fixed retainer, while one with enquiries but weak booking may suit a pay-per-result model. The three models carry different risks:
- Fixed retainer (WellGenPro, Redefine Web, Practice Promotions): predictable invoice, but you carry the risk that enquiries do not turn into consults.
- Done-for-you software and content (Wellness Wise CRM, ChiroMatrix entry plans): lowest monthly cost, but you still run the ads and the booking.
- Pay-per-result: the provider is paid on booked appointments or revenue, so cost per consult is closer to fixed. LeadsNow, which has delivered 50,769+ AI-booked appointments and 1M+ leads, prices this as 5–25% of the revenue it generates for you (revenue share), or an equivalent pay-per-appointment fee: a revenue share, a fee per appointment, or a mix of both. The rate depends on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel it runs.
For the full trade-off between the two main models, read pay-per-result vs retainer marketing agency. Retreat operators weighing an agency should also see how much it costs to market a retreat, which covers marketplace commissions this page does not.
How to compare two wellness agency quotes in one afternoon
Comparing two wellness agency quotes takes four numbers from each: monthly fee, ad spend, minimum term and the held consults the agency expects to deliver. Put them through the worked table, then the Consult Price Test:
- Write down the all-in monthly cost, including ad spend and extra locations.
- Multiply by the minimum term to get the commitment you are actually signing (for example, $1,499 × 6 months = $8,994 on Redefine Web’s Foundation tier, before ad spend).
- Ask each agency for the held consults it expects in month three, in writing, and divide.
- Compare the result with your ceiling from the Consult Price Test. The quote with the lower cost per held consult wins, even when its monthly fee is higher.
Sources
- WellGenPro: Healthcare and Wellness Marketing Plans (read 27 October 2026)
- Redefine Web: Chiropractor Marketing Retainer (read 27 October 2026)
- Practice Promotions: Physical Therapy Marketing Plans and Pricing (read 27 October 2026)
- Wellness Wise CRM: Pricing (read 27 October 2026)
- iMatrix: ChiroMatrix chiropractic marketing (read 27 October 2026)
- Perfect Patients: Website Pricing (read 27 October 2026)
Related: see How much does it cost to get a new chiropractic patient?.
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