COVID-19 has forced gyms and fitness centers to change the way they operate and look. The idea of membership as a whole will slowly move backward. There will still be many inquiries for new memberships, but equipment will change and the rules may change, for example, you can take measures by creating a welcome plan that is applicable to both current and new gym members.
Here’s how:
How it works
Where lead generation actually leaks
Not enough qualified leads
Volume is the obvious problem, and usually the least important of the four.
Slow or missing follow-up
Most enquiries are contacted once. The buyer who needed a fourth touch is simply lost.
Weak qualification
Sales time is spent on people who were never going to buy, so the ones who would get less attention.
Nothing is ever re-worked
Quoted-but-not-closed opportunities go cold permanently instead of being revisited.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
1. Handwritten Postcards
Communication with old and new gym members takes place via email, texts, and social media. If you want to set yourself apart, use classic handwriting. This means you are here to exceed expectations. You should take this opportunity to thank them for their patience, support, and ideas to ensure that they understand that you are always available to them.
2. A Video Walk Through
“The art of communication is the language of leadership.” – James Humes
Members will benefit from clear communication and expectations. They may struggle with questions in their minds when deciding whether to return to your gym or stay home.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
For instance, what does the gym do to clean up and sanitise? How will the gym’s equipment appear? Is my treadmill too close to another one?
You can answer all these with an effective video walkthrough. They’ll appreciate it.
3. Address Members by Name
There’s a mighty difference between “Welcome back, valued member” and “Welcome back, James.” The first will fade into the background while the second catches the attention of a specific person to make them feel special.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
To see who’s coming back, check the session enrollment list, scan their keycard, or any other method, then tailor a welcome message with their name. This will make them feel more valued.
4. Save The Weight-loss Advice
It would be better to wait until later before giving unwanted weight loss advice. There’s no denying the new year means lots of people are focusing on the scale, but to the new out-of-shape gym member the advice from the in-shape trainer may not be the best move.
5. Remember Your First Time
Remember, unless you were born with a double bodyweight back squat and a 200-kg deadlift, someone had to help you get to where you are. Return that favor.
In terms of a welcome booklet or template, make sure to include the following points when welcoming a new member to your gym:
- Thank them for joining and choosing your facility.
- Offer reassurance that they made the right choice.
- Provide information about the next steps, where to find assistance, and how to get started.
- Include a link to your website where they can find practical information.
- Include contact information, should they have any questions.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.