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Selling 3 min read

The simple way to create a high ticket offer and 4x your price

personal trainer lead generation

Let’s talk high ticket offers…

There’s a lot of people who offer classes, a couple PT sessions, some nutrition guidance, etc for maybe $30-60 per week.

You’re left competing on price, trying to help a lot of people who are not really serious, and many of the people who do pay you (a little) don’t get the results they should because they simply don’t have enough skin in the game!

How it works

Where lead generation actually leaks

01

Not enough qualified leads

Volume is the obvious problem, and usually the least important of the four.

02

Slow or missing follow-up

Most enquiries are contacted once. The buyer who needed a fourth touch is simply lost.

03

Weak qualification

Sales time is spent on people who were never going to buy, so the ones who would get less attention.

04

Nothing is ever re-worked

Quoted-but-not-closed opportunities go cold permanently instead of being revisited.

Very little revenue is lost at one dramatic point. It drains at four ordinary ones, and each is fixable independently.

MAKE MORE SALES.

Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.

But what happens when you take your “month-month $40/w group classes”, make the initial minimum term 12 weeks, strap on some once-weekly/fortnightly 1-1 catchup/training sessions, make the nutrition side of things compulsory, and give them as much material as you possibly could?

Instead of $40 x 12w = $480 (yet some people don’t ever make it to week 12), you now have your HIGH TICKET OFFER, and double, even quadruple the price, to $960 or $1,920…

Now suddenly you’re giving people EVERYTHING they should get (Marketing elite, Jay Abraham, talks about this a lot – Giving people everything they need, no more and NO LESS).

Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.

They’re also paying enough they are COMMITTED to getting results, and see it through.

On your end you can give them the attention they need, and you stop having to worry about bills (Where you previously needed 6 people at $40/w you now only need 1 sale per month to make $960).

When you’ve got a minimum of 50 leads per month guaranteed by us (in our accelerator program), making 10 sales extra at this price point isn’t too hard… Unlocking an extra $10-20,000 per month for the business.

 

If we can’t make you money, we don’t deserve yours.

Pay-Per-Result pricing — performance-based alignment.

50,769+
AI-booked appointments
7×
Average sales lift
Pay-Per-Result
Performance-based alignment

Sounds simple, right?

It is.

Stop trying to feed from the bottom like everyone else, feast at the top of the food-chain.

If you want expert help marketing your fitness business and generating leads, or just to talk with someone who may be able to point you in the right direction, don’t be afraid to schedule a consultation.

Riley Stewart

Pay-Per-Result appointments

See if we’re a fit

We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.

  • 50,769+ appointments booked without cold calling.
  • Pay-Per-Result pricing — you pay for booked, qualified calls.
  • Pick your own time on our live calendar, no phone tag.
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Pay-Per-Result · No retainers

Turn this into booked sales calls.

Our AI agents — trained on 50,769+ booked appointments — fill your calendar with pre-qualified buyers. You only pay when calls land.

Related on Leads Now AI

The thesis behind everything we do

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — priced as a revenue share of 5–25% of the sales we generate for you, a fee per appointment that shows up, or any mix of the two. Every option bills on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, no-shows, and contacting the thousands of people who never book. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

The standard engagement carries no monthly retainer — nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If our ads miss, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.

The volume argument

A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel — responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.

At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month — roughly what one SDR produces in two and a half years.

Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue — closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence — up to 93% on our best-performing accounts.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →