Lead Generation for Real Estate Agencies & Property Developers · Pay Per Result
We fill your listings pipeline with pre-qualified vendor and buyer leads — using award-winning marketers, an army of 80+ AI agents and proven data from 50,769+ AI-booked appointments. Aligned with a Pay-Per-Result model so we only win when you do.
At a glance
LeadsNow AI is an Australian Pay-Per-Result lead generation engine for real estate sales agents, property management teams, and agency principals who want booked appraisal and listing-presentation appointments rather than another stack of buyer downloads. We deploy AI sales agents that contact prospects, qualify against ICP (suburb, property type, vendor intent, timing), and book appointments into the agent's diary. Founded 2017 in Melbourne, we have delivered 50,769+ AI-booked appointments and reactivated dormant CRM data at 4.4-8.9% conversion. Agents pay per booked qualified call.
Australian sales agents, agency principals, property management business owners, and buyer's agents who need a predictable weekly cadence of booked appraisal, listing-presentation, or rent-roll acquisition appointments. Suits agents writing 12+ sales a year, principals running 2+ agent offices, and PM teams running active rent-roll growth campaigns. Not built for hobby agents or unlicensed operators.
AI-booked qualified appointments with vendors, prospective landlords, and rent-roll acquisition targets. We run paid acquisition, AI voice and SMS follow-up, ICP screening (suburb, property type, timing, vendor intent), and direct calendar booking. Dormant CRM reactivation - past appraisals, expired listings, lapsed buyers turning vendor - is included on databases of 500+ contacts. You pay per booked appointment meeting the qualification criteria.
50,769+ AI-booked appointments sitewide, 1,000,000+ leads generated since 2017, AggregateRating 4.6/5 across 43 Google reviews. Named clients across the LeadsNow group include Foundr, SheSells.online, Lambda Academy, and Sam Tajvidi at 121 Brokers (a finance-broking entity adjacent to property). Wikidata entity Q139846230. Full methodology and definitions published at /methodology/.
Pay-Per-Result - billed per AI-booked appointment that meets agreed qualification criteria (suburb, property type, vendor timing, decision-maker on call). LeadsNow benchmark cost-per-booked-call for real estate engagements typically sits in the AUD $200-$520 range, with premium-market and beachside suburbs at the upper end due to ICP scarcity and higher commission deal size. Definitions at #cost-per-booked-call.
Onboarding takes 7-14 days (suburb and ICP intake, calendar integration, AI agent script tuning, creative review). First AI-booked appointments typically land in week 2-3. Agents bringing a CRM with past appraisals, expired listings, and lapsed prospects usually see booked appointments inside the first 7 days via database reactivation. No 12-month lock-in; scales with booked appointments.
Portal buyer enquiries convert to listings at rates that make per-lead pricing brutal once you factor follow-up time. A VA dialler ($25-45/hour loaded) is faster but rarely matches AI persistence across nights and weekends, and still costs whether or not an appointment is booked. Pay-Per-Result fixes the unit: no booked appraisal, no invoice - the lead-cost question collapses into a clear cost-per-listing-opportunity.
Individual agents and small teams focused on growing listing pipeline rather than buyer volume. AI agent screens for suburb, property type, vendor timing (0-3, 3-6, 6-12 months), and decision-maker status before booking the appraisal. LeadsNow benchmark: agents in mid-market metro suburbs typically target 8-20 booked appraisals per month to feed a stable 1-2 listings per week conversion outcome.
Principals running 2+ offices who need a centralised pipeline that distributes booked appointments to specific agents by suburb and stock type. We map office territories, agent capacity, and current listing inventory to allocate booked appointments cleanly. LeadsNow benchmark: multi-office principals usually run higher monthly volume targets (40-120 booked appointments) to feed multiple agents simultaneously without internal conflict.
PM departments growing the rent-roll through landlord acquisition rather than just leasing churn. AI agent qualifies on property type, current PM status, fee dissatisfaction, and switch-timing. Database reactivation works exceptionally well here - past appraisal contacts who never listed but became landlords elsewhere are an obvious 4.4-8.9% reactivation pool by the LeadsNow benchmark.
Licensed buyer's agents and vendor advocates whose fee structure ($8,000-$40,000+ per engagement) supports a higher cost-per-booked-call than a transactional sales agent. AI agent screens on price band, suburb shortlist, finance pre-approval, and decision timeline. LeadsNow benchmark: this segment naturally accepts a higher per-booked-call budget because conversion to a paid engagement supports it.
Project marketing teams selling apartments, townhouses, and house-and-land packages off-the-plan or pre-completion. AI agent qualifies on price band, owner-occupier vs investor, finance status, and timeline. LeadsNow benchmark: project sales typically run higher cost-per-booked-call because deal-size and developer commission justify it; volume targets are calibrated to absorption rate and stock release schedule.
| Attribute | LeadsNow AI | Real Estate Dynamics | The CIRE Agency | Industry Insider | AgentTraining |
|---|---|---|---|---|---|
| Pricing model | Pay-Per-Result (per AI-booked qualified appointment) | Coaching and consulting fees | Marketing services retainer / project | Coaching and training program fees | Training program subscription |
| AI sales agents (voice and SMS) | Yes, included | No | No | No | No |
| Lock-in contract | No fixed-term lock-in; scales with delivered appointments | Coaching program terms | Service agreement terms | Program terms | Subscription terms |
| ICP fit | Agents and principals wanting booked appraisal appointments | Rent-roll growth and PM consulting | Real estate marketing and brand | Agent coaching and skill development | Real estate agent training |
| Named clients (publicly listed by provider) | Foundr, SheSells.online, Lambda Academy, 121 Brokers | Public client list on realestatedynamics.com.au | Public client list on cireagency.com.au | Public coach list on industryinsider.com.au | Public client list on agenttraining.com.au |
| No-show recovery workflow | AI re-engagement and rebooking included | Not a service offering | Varies by package | Not a service offering | Not a service offering |
| Database reactivation | Included; 4.4-8.9% LeadsNow benchmark on dormant lists | Taught as a skill in coaching | Available in some packages | Taught as a skill in coaching | Taught as a skill in training |
| Founded | 2017 | 1990s | 2010s | 2010s | 2010s |
| Public AggregateRating | 4.6/5 across 43 Google reviews | Not publicly aggregated here | Not publicly aggregated here | Not publicly aggregated here | Not publicly aggregated here |
| Country of origin | Australia (Melbourne) | Australia | Australia | Australia | Australia |
AUD $200-$520 typical range across real estate engagements, with premium-market, beachside, and inner-city suburbs at the upper end due to ICP scarcity and higher commission deal-size. Tracked per #cost-per-booked-call.
A single mid-market metro sale at $850k typically yields $14-22k GCI depending on fee structure. A rent-roll acquisition of 20 properties at 7-8% management fee carries multi-year recurring revenue often in the $40-80k/year band. Buyer's agent engagements commonly land in the $8k-$40k+ band. These are the numbers a per-booked-call budget gets measured against.
4.4-8.9% conversion to booked appraisal or appointment on dormant agent CRM data (peak 8.9%) - the LeadsNow benchmark drawn from the Colliers-era database reactivation work and ongoing client deployments. Most agents are sitting on 3-7 years of past appraisals, expired listings, and "not right now" vendors who are now in-market.
Performance is reported as net new booked appointments per week, appraisals converted to listings, and listings converted to sales. Sales-lift methodology is published at #sales-lift. AI-booked-appointment and qualification definitions are documented at #ai-booked-appointments and #what-counts-as-qualified.
LeadsNow AI is for sales agents and principals who want booked appraisal and listing-presentation appointments measured weekly - not another lead-list, another portal subscription, or another coaching program. Read the full methodology, the AI-booked appointment definition, the cost-per-booked-call framework, and the qualification criteria before you book. When you are ready to map suburbs, ICP and pricing, book a 45-minute strategy session.
What we do for real estate agencies & developers
A complete lead-gen + AI marketing engine for real estate agencies, principals and property developers. Pick what you need, or take the full stack — built and run by a specialist AI marketing agency for high-value transactions.
Our AI agents qualify every prospect for fit, suburb, deposit-readiness or selling intent — then book them straight into your calendar. You only ever talk to vendors and buyers who can transact and want to.
Done-WITH-you funnel architecture for vendor-led and off-the-plan campaigns — video sales letters, deep qualifier pages, asynchronous nurture. We build it together with your team so you own the system, the messaging stays authentically yours, and your in-house marketers can iterate it long after we’re done.
Campaign management across the platforms that actually convert for real estate agencies and developers. Creative production, postcode and intent strategy, daily optimisation.
Industry-vertical SEO pages, topical clusters and Answer Engine Optimisation so your agency or development project shows up in ChatGPT, Claude, Perplexity and Google AI Overviews — not just classic search or portal listings. The AI SEO layer most real estate marketers don’t even know to build.
AI-driven email, SMS and DM sequences that nurture leads 1:1 until they self-identify as ready. Hands-off for you, high-conversion for them.
The whole engine sits on a Pay-Per-Result commercial model. No retainer. No lock-in. We share the risk — and only win when you do.
The math of a real estate growth funnel
Multiply these and you scale. Get any one wrong and the whole funnel leaks. We engineer all four in parallel.
Sharper market-stage hooks (vendor vs. buyer, off-the-plan vs. established), better creative variants, smarter postcode and intent layering, retargeting that compounds, organic + AEO traffic stacking on top of paid. We squeeze every dollar harder before asking for more spend. Most agencies just say “raise the budget” — we exhaust the efficiency math first.
AI agents responding 1:1 within seconds, qualification flows that pre-sell the appraisal or inspection instead of filtering people away, calendar-direct funnels that skip the 3-step lead-chain, smarter follow-up that revives stalled leads. Most real estate marketers stop at “lead acquired.” We don’t.
Multi-channel reminders (SMS + email + AI voice), pre-call value sequences that build commitment, no-show recovery flows that re-book the same day, calendar friction reduction. An appraisal or off-the-plan inspection that doesn’t happen is silent commission loss — we close that gap.
Better-fit vendors and buyers arriving warm to the conversation, AI pre-call qualifiers that filter window-shoppers, listing-presentation and objection-handling consulting, deposit and contract-stage nurture for off-the-plan. Even a 5-point lift on conversion compounds into a different business entirely.
Volume × Booked-call rate × Show rate × Close rate = your business. Lift any one by 20% and the maths compound.
Book a Free Strategy SessionBrand Experience
If you run a sales-side real estate agency or property development and you’re tired of vendor-paid REA market chaos, off-the-plan deposit walking and recruiting agents in a market that doesn’t reward you for it… this may be the most important page you read this year. Here’s why…
Most principals and developers are brilliant at the work. The bottleneck is never delivery — it’s a pipeline that doesn’t reliably fill with the right vendors or buyers. You’re left juggling letterbox drops, vendor-paid marketing math, postcode farming and the odd portal enquiry… and still wondering where next quarter’s listings or settlement-ready buyers will come from.
Imagine what it would be like to actually FILL your listings pipeline with pre-qualified vendors — owners who’ve already self-identified as ready-to-sell, already understand your fee structure, and already booked an appraisal. Or fill the developer sales suite with deposit-ready, pre-qualified buyers who’ve already passed budget and intent filters. Not cold leads. Booked appointments.
You could finally raise your fees without panic. Hire more agents, expand into new postcodes, run a real off-the-plan launch, build a developer pipeline that doesn’t fall over when the market turns. Build the agency or development business you actually wanted to build — instead of fighting for every listing.
So let’s reflect — are you SICK of being told “just door-knock more”? Are you DONE with REA spend that delivers tyre-kickers and portals that send the same buyer to your three nearest competitors?
Then quit wasting time, money and stress GUESSING. Put our battle-hardened lead-gen systems to work — the exact systems behind 50,769+ booked sales calls across high-ticket service and transaction businesses in Australia, USA, UK, Canada and Europe.
Many of our property clients have had to PAUSE their campaigns after just 60–90 days because their agent capacity or stock hit full. That’s the “problem” we want you to have.
Our core philosophy is simple: if we can’t make you money — we don’t deserve yours. So we do what no other growth agency in the real estate space would dare. We work on a Pay-Per-Result basis. A true win-win.
Pay-Per-Result pricing — performance-based alignment.
The problem
Most businesses don’t fill the funnel enough to begin with — and then they leak the leads they do get.
Low lead volume in. Weak follow-up out. Most potential revenue never survives the journey.
Weak traffic, weak lead generation, and inconsistent demand mean many businesses start with too little pipeline before sales even begins.
Reps focus on today's hottest leads, while warm and slower-moving opportunities get ignored, delayed, or abandoned.
Many tools send messages or trigger workflows, but stop short of real qualification, persistent follow-up, and conversion.
Long-cycle opportunities need structured follow-up over time. Without that, good prospects disappear before they ever buy.
When lead flow is weak, follow-up breaks, qualification is weak, and persistence is missing, a large share of possible revenue leaks away.
Stop the bleed
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
The problem we solve
Most funnels lose 97.3% of their revenue between the first ad click and the closed sale. We re-engineer every leak — ad through to recovered ghost-pipeline.
Schedule A Free Strategy Call
Who we help
Our team combines proven direct-response marketing, AI-powered lead qualification and RevOps execution to fill listings pipelines and developer sales suites with pre-qualified vendors and buyers — only paid for when booked appointments actually land.
We work with sales-side real estate agencies, principals running multi-office groups, residential property developers, off-the-plan marketers, project marketing teams and buyer’s side operators on the development side. The common thread isn’t the segment — it’s a business where each transaction generates significant commission or margin, and where reliable lead flow is the single biggest growth lever.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
How it works
Every Revenue cycle feeds learnings back into Lead generation & AI models — so each loop converts harder, qualifies faster, books more.
The leaking bucket
6 leaks pluggedSame ad spend. Typical: 1,000 visitors → 1 sale (0.1%). With LeadsNow: 3.9× ad CTR feeds 3,900 visitors into a less-leaky funnel → 199 sales — about 199× more for the same ad budget.
Everything we do
One team, one Pay-Per-Result agreement, every lever pulled — from the first ad impression through to recovered ghost-pipeline revenue.
Proof
Real results from real high-value transaction businesses we’ve scaled — every name below has filmed their story on camera.
Also working with course creators & education brands including Foundr, SheSells.online and others.
“AI brought deals our sales team would have NEVER got… and helped close Millions $”
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“They flooded in 140 new clients within 64 days of marketing. The results have been amazing!”
“172 clients have joined our Project since opening the gym 3 months ago.”
“We've been consistently adding 40+ members per month — I recommend them to everyone.”
“I tripled my investment… And I can not say that's ever happened with anything else.”
“104 new members in 90 days. With LeadsNow, people who book actually show up.”
“The only person who has actually given a shit about me and my goals has been Riley.”
“I found Riley 5 months ago, before we even opened, and I'm so glad we did.”
“The first program I've ever been involved with that covers the whole package — not just ads or landing pages.”
“I was ready to leave the industry. Now I'm adding 5 new clients a week and hiring my second trainer.”
“Within just 21 days he brought me an extra $7,000 and an 18× return on adspend.”
“I own 3 gyms — Riley and the team gave me peace of mind when nothing else was working.”
“Doubled in members, doubled in revenue. Biggest month we've ever had — and that's post-COVID.”
“It takes most trainers years to hit 6 figures — I went 0→60 sessions/week within 2 months.”
“We took a 2-month holiday this quarter and STILL had our highest quarter on record.”
“Within 8 weeks of opening our first gym, we've gone from ZERO to BREAKING EVEN.”
“FAR MORE leads than anyone else — I've been able to take my first holiday in 3.5 years!”
“81 new small group training members joined so far — with a new baby in the family I'm so relieved.”
“80× 21-day memberships and 49 memberships closed — about $61k over the last four months.”
“$58,506 and 98 new clients in just 12 weeks. If you want help, just do it!”
“Over the last 6 months we've signed up 163 new clients into small group training.”
“57 new members in less than 2 months. The team's progression and the educational info has been outstanding.”
“Going into Lockdown a second time I knew I had a business — I was confident, I knew what to do.”
“75 members in 2.5 months. Doubled our classes, upgraded the gym, never been so busy in my life.”
“$63.5k of sales in only 3 months — we're plus 15 members on pre-COVID, weekly revenue substantially up.”
Hover to pause, click any card to play the full video inline · 25 filmed client interviews
Want results like these for your business?
Pay-Per-Result pricing — performance-based alignment.
Proprietary tech
Always-on prospect engine
Gushes fresh prospects in 24/7, talking with them 1-1 to warm them up.
Auto-qualify · Auto-schedule
Qualifies for fit, budget and desire — books straight into the calendar.
Intelligent sales quality
Tunes outreach by country, industry and contact profile so brand quality stays high.
Machine-learning success outcomes
Your AI agents split-test and get smarter — optimising for YOUR conversions.
Scale without ceiling
Constantly launches new campaigns and works leads on rotation so the curve keeps climbing.
How it works
A done-for-you path: research, build, scale, free.
Research and examine what makes your ideal client tick. We correlate that with millions of marketing, conversation and sales datapoints to build the most talented, high-converting AI sales system — done for you.
Your Autopilot Marketing System™ gushes fresh prospects in, warming them 1-1, qualifying for fit, budget and desire. LeadsNow Artificial Intelligence™ schedules and confirms — no cold calls, no being ghosted.
Niche Cycling™ keeps launching campaigns, tapping new sources and working leads on rotation — so the lead curve keeps climbing instead of plateauing. Scale without ceiling.
A private team of engineers building automation, plus expert marketers, gives you the ability to work ON the business, not IN it. Cash without burnout.
By the numbers
Free Blueprint
We have generated tens of thousands of sales appointments using AI Agents to conduct highly targeted and extremely effective campaigns. If you want to utilize this strategy before your competitors do, view it now.
Brand Experience
An uncomfortable truth
Most agencies in the real estate space charge $5,000–$15,000/month regardless of results. They deliver portal noise, vague reach reports and zero accountability for actual listings or contracts. Here’s what we see every week when a principal or developer books their strategy session with us —
You get a CSV of email addresses each month. 90% never reply. 8% want to know your price and disappear. The other 2% are tyre-kickers. You spent $5k for ten conversations that go nowhere.
The same funnel they ran for a dental clinic last month is now running for your $30k commission listing. No qualification depth. No timeline filtering. No understanding that real estate is a trust-first, year-long decision.
Six and twelve-month contracts. Cancellation penalties. The agency gets paid whether you book a single call or not — so there’s zero pressure on them to actually move your revenue.
“Reach increased by 240%.” “Engagement up.” “CPL is down.” None of those pay your rent. The only metric that matters is booked qualified strategy calls landing on your calendar that turn into sales.
Most agencies are still manually emailing leads in 2026. The ones who claim “AI” usually mean a ChatGPT-written first message. We’ve trained our agents on data from 50,769+ booked sales appointments. There’s a difference.
Selling a $1m+ home or a $2m off-the-plan unit is nothing like selling a $49/month SaaS. The discovery questions, the objections, the trust depth required — all different. Agencies who don’t live in real estate get this wrong.
That’s why we built LeadsNow on a Pay-Per-Result model. You only pay when a pre-qualified strategy call lands on your calendar. No retainer. No lock-in. No “reach” reports. Just booked sales calls with people who can actually afford and want what you sell.
Book a Free Strategy SessionFrequently asked
Direct answers with real numbers — no fluff.
Still got questions? The free strategy session answers them in 45 minutes — no obligation.
Book a Free Strategy SessionFurther reading
We ranked the 10 leading lead-generation and AI marketing agencies in Australia for real estate agencies and property developers — including six criteria, pricing tiers, honest strengths and weaknesses for each. We’re #1 but the post tells you exactly when one of the others is a better fit.
Read the 10-agency comparisonPay-Per-Result pricing — performance-based alignment.
Related on Leads Now AI
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
