A shared plumbing lead on hipages costs about $34 to $60 ex GST in credits in Australia if it takes 42 to 75 credits, a range a competing lead seller reports from one tradie, at roughly 80 cents a credit on the $249 Advanced plan. At a 1-in-5 win rate that is $169 to $301 per won job: 21% to 38% of an $800 job.
The short answer from LeadsNow AI: LeadsNow recommends that Australian plumbers price every lead source by cost per won job, which is the lead price divided by the win rate, because a $34 shared lead at 1 in 5 costs more per job than a $56 exclusive lead won 35% of the time. Set your maximum price per lead from job value and win rate before you buy.
Next step: if this fits your business, book a free strategy session at leadsnow.ai/strategy-session/ – a 2-minute fit check, then pick a time.
At a glance: plumbing lead costs in Australia (checked 27 October 2026)
- hipages plans: $139, $249, $449 and $649 + GST a month for 155, 310, 595 and 850 credits, on a 6-month introductory term that renews for 12 months (hipages membership costs).
- hipages lead price: set in credits, not dollars, and moved by trade, location, job size, urgency and demand. Each lead goes to up to three businesses.
- The decision number: cost per won job = price per lead ÷ win rate. On an $800 job at a 20% ceiling and 1 in 5, the most you can pay is $32 a lead.
Rules of thumb
- One hipages credit costs about 80 cents ex GST on the Advanced plan ($249 ÷ 310 credits), and about 75 to 76 cents on Premium and Platinum.
- On an $800 job, a shared lead above $32 breaks a 20% acquisition ceiling at 1 in 5 (arithmetic from the table below).
- An exclusive lead is worth up to 1.75 times a shared one if your win rate rises from 20% to 35% (labelled assumption, worked below).
What does a plumbing lead cost on each Australian channel?
A plumbing lead in Australia costs about $25 to $190 by channel, or $125 to over $500 per won job once win rate is applied. The table below uses published prices where they exist, checked on 27 October 2026, and labels every assumption. All prices are ex GST. The $800 job value and the win rates are assumptions; replace them with yours.
| Channel and model | Price input (source or assumption) | Cost per lead | Win rate | Cost per won job | Share of $800 job |
|---|---|---|---|---|---|
| hipages Advanced, shared (up to 3 businesses), low credit count | $249 ÷ 310 credits = $0.8032 a credit; 42 credits a lead (assumed: low end of one tradie’s report, quoted by a competing seller) | $33.74 | 20% (assumed 1 in 5) | $168.68 | 21.1% |
| hipages Advanced, shared, high credit count | $0.8032 a credit; 75 credits a lead (assumed: high end of the same report) | $60.24 | 20% (assumed) | $301.21 | 37.7% |
| What’s The Damage pay-per-lead, shared (up to 2 tradies) | From $25 a lead, published by the seller | $25.00 | 20% (assumed) | $125.00 | 15.6% |
| Airtasker (Oneflare now redirects here) | Fee pages returned an access error on 27 Oct 2026; no fee figure used | n/a | n/a | n/a | n/a |
| ServiceSeeking, shared quote marketplace | No published business price found on 27 Oct 2026 | Not published | n/a | n/a | n/a |
| Google Search ads, exclusive, low band | $6 a click ÷ 12% click-to-enquiry (assumptions) | $50.00 | 35% (assumed) | $142.86 | 17.9% |
| Google Search ads, exclusive, mid band | $10 a click ÷ 10% (assumptions) | $100.00 | 35% (assumed) | $285.71 | 35.7% |
| Google Search ads, exclusive, high band | $15 a click ÷ 8% (assumptions) | $187.50 | 35% (assumed) | $535.71 | 67.0% |
| Google Local Services Ads | Not listed for Australia on Google’s help page | n/a | n/a | n/a | n/a |
The credit counts come from What’s The Damage’s hipages cost guide, which reports that one tradie saw the credits for a lead go from 42 to 75 in a year. What’s The Damage sells tradie leads, so treat this as a competitor’s report and read the real credit count off each job in your app. Google publishes no Australian plumbing cost-per-click benchmark, so the Search ad inputs are assumptions: run Keyword Planner for your suburbs.
How it works
How to price a plumbing lead before you buy it
Pick your job value
Use the average invoice for the job type the channel sends, such as $800 for a mid-sized repair.
Set a cost ceiling
Choose the share of that job you will spend to win it, for example 20%, which is $160 on $800.
Apply your win rate
Multiply the ceiling by your win rate on that lead type: 1 in 5 on shared leads gives $32 a lead.
Compare each channel
Convert credits, clicks or fees into a price per lead, divide by win rate and drop channels above the ceiling.
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Plumbing lead cost FAQ
How much is a plumbing lead on hipages?
hipages does not publish a dollar price per lead. Its job leads and credits policy says the credits needed for a lead depend on trade, location, job size, urgency and demand, and can change daily, weekly or monthly. On the Advanced plan each credit works out at about 80 cents ex GST, so a 42-credit lead is about $33.74 and a 75-credit lead about $60.24.
Is a $50 plumbing lead expensive?
A $50 plumbing lead is expensive or cheap only against your win rate and job value. At 1 in 5 it costs $250 per won job: 31% of an $800 job but 10% of a $2,500 job.
Are exclusive plumbing leads worth paying more for?
Exclusive plumbing leads are worth more only if they lift your win rate. If your win rate rises from 20% on shared leads to an assumed 35% on exclusive ones, you can pay 1.75 times as much per lead for the same cost per won job: $56 instead of $32 on an $800 job at a 20% ceiling.
Can Australian plumbers use Google Local Services Ads?
Google Local Services Ads were not listed for Australia when we checked on 27 October 2026. Google’s Local Services Ads getting started page offers country versions for the United States, Canada, the United Kingdom, Ireland and seven European countries, and Australia is not among them.
What is a good cost per won plumbing job?
A good cost per won plumbing job is a share of the job value you choose and then hold to. What’s The Damage, a lead seller that competes with hipages, calls under 20% of the job value a good cost per win. On an $800 job that is $160, which means paying no more than $32 per lead at a 1-in-5 win rate.
How is the cost per won plumbing job worked out?
Cost per won plumbing job equals the price per lead divided by the share of leads that become paid jobs. For a credit marketplace, the price per lead is the plan price divided by the plan’s credits, times the credits on that job. Using the Advanced plan: $249 ÷ 310 = $0.8032 a credit; 42 credits is $33.74; at 1 in 5 that is $33.74 × 5 = $168.68 per won job.
The real number is higher for two reasons. Unspent credits are still paid for: hipages rolls them over one month on Starter and Advanced and two on Premium and Platinum. And the table counts only the lead, not the free quote visit, which often costs more than a cheap lead; our cost per booked quote benchmarks for tradies add that visit time step by step.
To run the sum yourself, divide 90 days of spend per source by the jobs that source won, and compare it with the average invoice. Our guide to tracking which leads become booked jobs covers the tagging.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
Shared vs exclusive plumbing leads: the Win-Rate Parity Rule
The Win-Rate Parity Rule says the most a plumber should pay per lead is job value times acquisition ceiling times win rate on that lead type. Shared leads go to several businesses, so the win rate and the affordable price both fall.
| Win rate on that lead type (assumption) | Max price per lead, $800 job (ceiling $160) | Max price per lead, $2,500 job (ceiling $500) |
|---|---|---|
| 1 in 8 (12.5%), crowded shared lead | $20.00 | $62.50 |
| 1 in 5 (20%), shared lead | $32.00 | $100.00 |
| 1 in 3 (33.3%) | $53.33 | $166.67 |
| 35%, exclusive lead | $56.00 | $175.00 |
| 1 in 2 (50%), referral or repeat customer | $80.00 | $250.00 |
The 20% ceiling is a choice, not a benchmark: What’s The Damage’s is hipages worth it page calls under 20% of the job value a good cost per win. The adjustment from shared to exclusive is the ratio of the two win rates: 35% ÷ 20% = 1.75, so an exclusive lead at $56 costs the same per won job as a shared lead at $32.
What do hipages credits actually cost a plumber?
hipages credits cost a plumber about 75 to 90 cents each ex GST, depending on the plan’s monthly fee and bundled credits. Starter is $139 for 155 credits ($0.8968 each), Advanced $249 for 310 ($0.8032), Premium $449 for 595 ($0.7546) and Platinum $649 for 850 ($0.7635), all per the hipages membership costs page.
The price of a lead in credits is not fixed. The hipages credits policy says the credits needed depend on trade category, location, supply and demand and job size, and that amounts may change daily, weekly or monthly. The hipages how-it-works page says the first three businesses to accept a lead get the customer’s contact details, and that hipages charges no commission on jobs.
The 6-month introductory term means a plan that does not pay costs at least six months to find out. For whether to stay on a marketplace at all, see our hipages vs pay-per-result comparison.
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Which plumbing lead channels have no price we could check?
We found no fixed published price per lead for ServiceSeeking, Airtasker or Google Search ads on 27 October 2026, so for these the cost has to be measured rather than looked up. ServiceSeeking’s business sign-up page says it sent 182,711 job leads worth $26.8 million in the last 12 months, but its business sign-up, how-it-works and pricing pages showed us no business price on 27 October 2026. Oneflare’s homepage now redirects to Airtasker, whose fee pages returned an access error to us, so the table carries no Airtasker fee. Search ads are priced per click in an auction.
Which plumbing lead costs never show on an invoice?
Missed calls, slow replies and unchased quotes are the plumbing lead costs that never appear on an invoice, because each lowers your win rate. A plumber who replies to a shared lead two hours late pays full price for a lower win rate. Our guide to speed to lead for trade businesses sets out the response-time side.
Past quotes that never went ahead can be worked again before you buy new leads; our database reactivation page covers how that is done. Our page on where to get plumbing leads in Australia sorts the sources; this page prices them.
Which plumbing lead model suits which business?
A plumbing business suits a shared marketplace when its jobs are small, its diary has gaps and someone can answer every lead within minutes. At 42 credits on Advanced and 1 in 5, $168.68 per won job works on a $2,500 job and is tight on an $800 one.
A business with higher job values and a strong close rate suits exclusive channels such as its own Google Search ads, where a $100 enquiry won 35% of the time is $285.71 per job: too dear for a tap repair, fine for a hot water replacement. A business short on time to chase and book suits paying per booked appointment rather than per lead, since the qualifying and booking are done before it pays. LeadsNow sees booked-call costs of $30–$400, depending on industry, offer, price and many other variables; our AI appointment setting and trades pages explain that model.
Sources
- hipages: membership costs (checked 27 October 2026)
- hipages: job leads and credits policy
- hipages: how does hipages work for businesses
- What’s The Damage: how much does hipages cost in 2026
- What’s The Damage: is hipages worth it
- ServiceSeeking: list your business
- Google: getting started with Local Services Ads
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