LeadsNow’s outbound appointment setting service is done for you: AI agents reach your cold and dormant lead lists by AI voice, SMS and email, qualify the people who reply and book them straight into your calendar. On dormant lists LeadsNow books 4.4% of contacts on average, 8.9% at peak, and you pay on results.
Short answer from LeadsNow AI: if you need more sales conversations than your inbound leads can give you, a done-for-you outbound appointment setting service starts them for you. LeadsNow’s AI agents work cold and dormant lists across AI voice, SMS and email and book qualified meetings into your calendar, with 50,769+ AI-booked appointments since 2017.
Next step: book a free strategy session at leadsnow.ai/strategy-session/ and bring your lists. It takes 2 minutes to check the fit, then you pick a time.
What LeadsNow’s outbound appointment setting service does
Outbound appointment setting means starting sales conversations with people who have not just asked to hear from you, then turning the interested ones into booked meetings. Done in-house it takes a team of SDRs, a dialler, an SMS platform, email infrastructure and a lot of management. LeadsNow does all of it for you.
- Your lists, worked properly. Cold prospect lists and the dormant leads already sitting in your CRM.
- Every channel at once. AI voice calls, SMS and email, coordinated so each person hears from you on the channel they actually answer.
- Qualified before booking. AI agents ask your qualifying questions and only offer a time to people who fit.
- Booked straight into your calendar. No hand-offs, no “someone will call you back”.
- Reminded until they show. Confirmations, reminders and same-day no-show recovery.
LeadsNow runs an army of 80+ AI agents and has generated more than 1,000,000 leads. Your team’s job is the sales call.
How it works
How LeadsNow’s outbound appointment setting books your meetings
Build and clean your lists
Dormant leads from your CRM first, then cold lists built around your ideal buyer.
Reach them on every channel
AI voice, SMS and email run as one sequence, within each market’s do-not-call rules.
Qualify every reply
Replies answered in under 60 seconds, 24/7, with your qualifying questions asked first.
Book, remind, recover
Meetings land in your calendar, with reminders and no-show recovery until they show.
MAKE MORE SALES.
Pay-Per-Result pricing – We scale sales HARD aligned to your interests, better than anyone else.
Which lists LeadsNow works: cold, dormant and lost
The fastest outbound wins often come from leads you already own. Here is how LeadsNow treats each kind of list.
| List | Who is on it | What LeadsNow does | What to expect |
|---|---|---|---|
| Dormant leads | Old enquiries, quotes that never signed, past customers | Database reactivation by AI voice, SMS and email, with a fresh reason to talk | 4.4% of contacts booked on average, 8.9% at peak: about 220–440 booked calls per 5,000 contacts |
| Lost and stalled deals | Prospects who had a call and didn’t buy, deals stuck in the pipeline | Re-engagement and follow-up until they buy or say no | 19% of lost sales recovered; 15–25% of stalled deals re-engaged |
| Cold prospect lists | Businesses or people who match your ideal buyer and have never heard from you | Multi-channel outbound sequences, qualification and booking | New conversations every week, booked into your calendar |
More on reactivation on the database reactivation page.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis, with no-shows never charged.
AI voice, SMS and email: how the channels work together
One channel on its own leaves most of a list untouched. Some people never pick up a call but reply to a text within minutes. Others ignore texts and read every email. LeadsNow runs the channels as one sequence, so each contact gets the next touch on the channel most likely to get a reply.
| Channel | Its job in the sequence |
|---|---|
| AI voice | Live, natural conversations: handles questions and objections, qualifies and books on the call |
| SMS | Fast, personal nudges and two-way text conversations that end in a booking link or a call |
| Context, proof and longer messages for buyers who research before they talk | |
| Replies, any channel | Answered in under 60 seconds, 24/7, so interest never cools while it waits for a rep |
LeadsNow runs outbound within each market’s rules: Australia’s Do Not Call Register and spam consent rules, the US National Do Not Call Registry and TCPA consent rules, and the UK’s PECR direct marketing rules, with opt-outs honoured on every channel. For larger buyers, the AI outbound compliance checklist goes deeper.
How a lead on your list becomes a booked meeting
- Strategy session. LeadsNow learns your offer, your ideal buyer and what a qualified meeting means for you.
- Lists. Your dormant leads are pulled from your CRM; cold lists are built around your ideal buyer.
- Sequences. AI voice, SMS and email sequences are written for your offer and tested against each other.
- Conversations. AI agents handle every reply in under 60 seconds, 24/7, answer questions and qualify.
- Booking. Qualified buyers are booked straight into your calendar.
- Show-up. Confirmations, reminders and no-show recovery. On LeadsNow’s funnel model show rates rise from 52% to 83%, and up to 93% on its best accounts.
- Follow-up. Anyone who doesn’t book, show or buy keeps getting worked until they do or say no.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing – performance-based alignment.
LeadsNow’s rules of thumb: if you do this, expect this
- Work your dormant leads before buying new ones. LeadsNow books 4.4% of dormant contacts on average and 8.9% at peak: about 220–440 booked calls per 5,000 old contacts.
- Follow up every lost and stalled deal. LeadsNow recovers 19% of lost sales and re-engages 15–25% of stalled deals.
- Answer every reply in under 60 seconds, 24/7. Interest cools fast: across the industry, leads answered within 5 minutes are 21× likelier to convert than leads answered at 30 minutes.
- Confirm, remind and recover no-shows. LeadsNow sees show rates rise from 52% to 83%, and no-show recovery adds 18–35% more booked calls.
- Qualify and pre-frame before the meeting. LeadsNow sees close rates rise 48% when buyers arrive pre-qualified and prepared.
Outbound in-house vs an SDR agency vs LeadsNow
| In-house SDR team | Traditional SDR agency | LeadsNow outbound appointment setting | |
|---|---|---|---|
| Channels | Mostly phone and email | Mostly phone and email | AI voice, SMS and email together |
| Capacity | One conversation at a time per rep | Limited by headcount | Every contact in parallel, 80+ AI agents |
| Reply speed | Business hours | Business hours | Under 60 seconds, 24/7 |
| Dormant lists | Rarely worked | Sometimes offered | Built in: 4.4% average, 8.9% peak |
| How you pay | Salaries, tools and management | Monthly retainer | On results; no-shows aren’t charged |
For more on the cost side of hiring, see AI appointment setting vs hiring SDRs. If your leads already come in and simply need booking, increase sales with appointment setting is the better fit. For the whole funnel, from first touch to closed sale, see increase sales with AI agents.
What results look like
LeadsNow often grows a small business by 57% in the first 90 days, or a larger one by 23.2% in 90 days (which is very quick!), and adds six figures a month in new revenue. In 90 days, LeadsNow often takes a business from $50k to $100k a month, from $200k to $300k a month, or from $1M to $1.3M a month.
Behind that: 50,769+ AI-booked appointments since 2017, more than 1,000,000 leads generated, 80+ AI agents and a 4.7/5 rating from 60 reviews. The methodology page explains how LeadsNow measures results.
Pay on results: what outbound appointment setting costs
LeadsNow has 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales LeadsNow helps you generate. Both bill on outcomes, and they can be mixed. No-shows aren’t charged. If nobody books, or none of your meetings show, LeadsNow eats the cost.
The thousands of calls, texts and emails to people who never book are LeadsNow’s cost, not yours. Across the market, a booked call costs anywhere from $30 to $400+, depending on industry, offer, price and many other variables. See the pricing page for detail, or book a free strategy session to see what your lists could book.
Frequently asked questions
What is an outbound appointment setting service?
A service that contacts people on your lists, starts sales conversations and books the interested, qualified ones into your calendar. LeadsNow does this done-for-you with AI agents across AI voice, SMS and email, and you pay on results.
Can you work our old leads as well as cold lists?
Yes, and LeadsNow often starts there. On dormant lists LeadsNow books 4.4% of contacts on average and 8.9% at peak, which is about 220–440 booked calls from 5,000 old contacts.
Is AI outbound calling and texting allowed?
Yes, within each market’s rules. LeadsNow works within Australia’s Do Not Call Register and spam consent rules, the US National Do Not Call Registry and TCPA consent rules, and the UK’s PECR rules, and honours opt-outs on every channel.
Who takes the sales call?
You or your closers. LeadsNow books qualified buyers straight into your live calendar and makes sure they show up; your team runs the call.
How is outbound appointment setting priced?
On results: pay-per-result at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales LeadsNow helps you generate, or a mix. No-shows aren’t charged.
How many appointments has LeadsNow booked?
More than 50,769 AI-booked appointments since 2017, from more than 1,000,000 leads, rated 4.7/5 from 60 reviews.
Pay-Per-Result appointments
See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing – you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.