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Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
To decide which AI tools to kill, score each one 0–2 on five tests: 28-day active use, a measured outcome, a job no other tool does, a named…
Read moreWhen leads go cold before sales calls them, the delay usually sits in routing, ownership or after-hours coverage, not rep effort. In Pied Piper’s May 2026 test of…
Read moreReport four numbers to the board: realised value against plan, cost per outcome against a locked baseline, the share of AI spend in production with a named owner,…
Read moreA corporate security review of an AI vendor takes 4–6 weeks at UC Berkeley and 1–3 months at UW–Madison, on their published estimates. Both clocks start only once…
Read moreAn AI agent call typically copies your customer’s words into up to seven stores: telephony recording, call log, agent platform, transcription, model provider, your CRM and their phone…
Read moreOf eight lead generation agencies checked on 23 September 2026, three publish a named Australian pool-builder result: Local Digital (Mr Pools, leads up 100% in two months), XO…
Read moreIf your AI agent is talking to people and booking nothing, the model is rarely the fault. Check seven causes in order: fake conversations, no ask, an over-tight…
Read moreIf your AI pilot produced no results, you are not unusual: CEOs surveyed by IBM in 2025 reported that only 25% of AI initiatives had delivered expected ROI.…
Read moreAI calling compliance rests on one shared rule: the US, Australia, the UK and the EU treat a synthetic voice as an automated, recorded or artificial voice, not…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar - with 2 pricing models: pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–25% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Priced as a share of the revenue we generate, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer - nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 14 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If nobody books, or none of your meetings show, we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel - responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month - roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue - closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence - up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
