The Leads Now AI blog
Field-tested tactics on AI lead generation, appointment setting and Pay-Per-Result growth — from the team behind 50,769+ booked sales calls.
Michael Sullivan runs Focus. With LeadsNow he signed 81 new small group training members — and the second half of his quote is the part you don’t quote…
Read moreAshley Carucci runs FITA U. She came to LeadsNow after working with other agencies. Her testimonial does two things at once: it benchmarks the lead volume (“FAR MORE…
Read moreJulian Barucca opened Battleground, his first gym, and within 8 weeks of trading he had gone from zero to breaking even. For a brand-new gym, that’s the most…
Read moreKarlene Dagg runs HK. The quote on her testimonial is the one every owner-operator dreams about saying: “We took a 2-month holiday this quarter and STILL had our…
Read moreLianna Linton is a personal trainer at Goodlife. She is on camera describing what most PTs take three to five years to build: going from zero to 60…
Read moreSam Laing runs CrossFit Movida. With LeadsNow his box doubled in members and doubled in revenue, recording the biggest month the gym has ever had — and crucially,…
Read moreRobert Freeme owns three Fitranx gyms. His description of working with LeadsNow is one most multi-site owners will recognise instantly: “Riley and the team gave me peace of…
Read moreJames Haupt runs Fit N Firm. In 21 days with LeadsNow he generated an extra $7,000 in revenue at an 18× return on ad spend. At 18× ROAS,…
Read moreDavid Clarke runs DC Fitness. His testimonial is the one every burnt-out gym owner should hear: “I was ready to leave the industry. Now I’m adding 5 new…
Read moreWe only get paid when booked sales calls land. Let’s map what that looks like for your business.
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The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — priced one of two ways — pay-per-result, at roughly 1–5% of your closed-deal value per appointment, or a revenue share of 5–20% of the sales we help you generate. Both bill on outcomes. Not on clicks. Not on lead-form fills. Not on retainer months. Not on “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
The standard engagement carries no monthly retainer — nothing arrives on your invoice regardless of outcome. No 6 or 12-month lock-in, no clawback on appointments already delivered, cancel any time with 7 days notice. Early-stage businesses that need the sales systems built first are quoted scoped groundwork up front, never a standing fee.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why show rates vary by offer and cadence and reach 93% on our best-performing accounts.
A fully-ramped human SDR produces on the order of $200,000 a year. They work one conversation at a time, sleep, take leave, and cap out at a territory. Our agents work every lead in the list in parallel — responding in seconds, following up indefinitely without getting bored, and adding capacity without adding headcount.
At 100 qualified booked appointments a month against a $5,000 average deal value, that is $500,000 of booked pipeline every month — roughly what one SDR produces in two and a half years.
Read that precisely: booked pipeline means appointments multiplied by your average deal value. It is not closed revenue — closing is your side of the table, and your close rate decides what lands. The inputs above are a worked example; we size them to your actual deal economics before quoting. What we can evidence on our own numbers: 50,769+ appointments delivered since 2017, database reactivation converting 4.4–8.9% on dormant CRM lists, and show rates that vary by offer and reminder cadence — up to 93% on our best-performing accounts.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
