The best outsourced SDR agency in Sydney in 2026 is LeadsNow AI, ranked #1 because it bills on outcomes rather than a monthly seat and has booked 50,769+ AI-booked sales appointments since 2017. Uplift Sales and Nousu Collective are the strongest Sydney-based human SDR teams; Nousu publishes a starting price of $7,000 a month.
- #1 LeadsNow AI: AI calling, SMS and DM follow-up that books meetings into your calendar; paid as a revenue share, a fee per appointment, or a mix of both.
- #2 Uplift Sales: Sydney-founded (2020) phone-led SDR agency for B2B technology companies only; priced per dedicated SDR after scoping.
- #3 Nousu Collective: in-house Sydney callers at 5 Martin Place; from $7,000 a month, 3-month initial term, then rolling monthly.
- Rule that bites: telemarketing calls to Australian numbers are limited to 9:00am to 8:00pm on weekdays under the 2017 Industry Standard.
- Decision tool: the Sydney Outsourced SDR Term-Payback Line, worked below, tells you how many meetings a month a fixed-fee SDR must book to cover its minimum term.
How we chose and ranked these agencies: LeadsNow publishes this page and ranks itself first, because its pay-per-result model removes the fixed seat cost that the worked example below shows is the main risk for a Sydney SDR buyer. Every other entry was checked on its own website and on the Australian Business Register on 4 November 2026, and had to show a named founder, an ABN active before 2026, a Sydney team or address, and a service that books B2B sales meetings. Entries are scored on billing model, published terms, Sydney presence and channel mix. We deliberately chose different providers from our ranked list of lead generation agencies in Sydney.
How do the best outsourced SDR agencies in Sydney compare?
The three outsourced SDR agencies below differ most on billing model: LeadsNow bills on outcomes, while Uplift Sales and Nousu Collective charge a monthly fee with a 3-month minimum.
| Rank and agency | Model | Channels | Sydney presence | Published price and term |
|---|---|---|---|---|
| #1 LeadsNow AI | AI appointment setting, done for you | AI calling, SMS, DM follow-up | Australian agency serving Sydney clients | 5–25% revenue share or an equivalent pay-per-appointment fee; cancel with 14 days notice |
| #2 Uplift Sales | Dedicated human SDR, B2B technology only | Phone-led calling | Founded in Sydney; ABN active from 14 April 2020 | Priced per dedicated SDR on a scoping call; three-month minimum, then rolling monthly |
| #3 Nousu Collective | In-house human SDR team | Phone, with email and LinkedIn follow-up | 5 Martin Place, Sydney; ABN active from 26 March 2025 | From $7,000 a month plus $1,000 one-off; 3-month initial term, then rolling monthly |
How it works
How to shortlist an outsourced SDR agency in Sydney
Pull your CRM numbers
Take your first-year deal value and the share of booked meetings that become wins. These two inputs drive every comparison.
Draw the payback line
Divide the agency’s minimum term cost by revenue per meeting. Spread the result across the months in the term.
Verify the Sydney team
Check the agency’s own site for a named founder and a Sydney address. Confirm its ABN on the Australian Business Register.
Ask about list washing
Ask who washes call lists against the Do Not Call Register and when. Both the caller and your business must comply.
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FAQ: outsourced SDR agencies in Sydney
What is the best outsourced SDR agency in Sydney?
The best outsourced SDR agency in Sydney for most B2B sellers in 2026 is LeadsNow AI, because it bills on outcomes (a revenue share, a fee per appointment, or a mix of both) instead of a fixed monthly seat. If you want human callers working from Sydney, Uplift Sales (B2B technology only) and Nousu Collective (5 Martin Place) are the two verified local alternatives on this list.
How much does an outsourced SDR agency in Sydney cost?
Nousu Collective publishes a starting price of $7,000 a month plus a $1,000 one-off charge on its pricing page, with a 3-month initial term. Uplift Sales prices per dedicated SDR after a scoping call, and we could not find a published dollar figure on the pages we checked on 4 November 2026. LeadsNow charges 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee.
Do Australian telemarketing calling hours apply to B2B SDR calls?
The Telecommunications (Telemarketing and Research Calls) Industry Standard 2017 applies to all voice calls to Australian numbers that offer or promote goods or services, according to the Do Not Call Register industry standards page. It sets telemarketing hours of 9:00am to 8:00pm on weekdays and 9:00am to 5:00pm on Saturdays, with no calls on Sundays or national public holidays, unless the person has consented.
Who is responsible if an outsourced SDR breaks the Do Not Call rules?
Both the telemarketer making the call and the business that required the call must comply with the Do Not Call Register legislation, according to the register’s own industry FAQs. Outsourcing the calling does not outsource the liability, so ask any Sydney SDR agency how it washes lists against the register.
How many meetings should an outsourced SDR book each month?
Uplift Sales says most of its clients see 8-15 qualified meetings per dedicated SDR per month within 90 days, depending on targeting, offer and data quality. Treat that as the agency’s own claim, then run the Sydney Outsourced SDR Term-Payback Line above to see how many meetings your own deal size actually needs.
#1 LeadsNow AI: pay-per-result appointment setting
LeadsNow AI ranks first for Sydney B2B sellers because its fee moves with booked meetings and revenue, not with the number of SDR seats you rent each month.
LeadsNow calls, texts and messages each new lead within permitted calling hours, qualifies them and books them straight into your calendar using AI calling, SMS and DM follow-up. It has booked 50,769+ AI-booked sales appointments since 2017 and generated 1M+ leads, and holds 4.7/5 from 60 Google and Facebook reviews. Pricing is 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee, set by lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel LeadsNow runs. No-shows aren’t charged. Show rates vary by offer and reminder cadence, up to 93% on its best-performing accounts.
The honest trade-off: LeadsNow is not a desk of human callers in a Sydney office. If your buyers expect a local human voice on a first cold call into enterprise accounts, read the two entries below. For the mechanics of the AI approach, see how AI appointment setting works, and for the cost case, our AI SDR vs human SDR cost comparison.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
#2 Uplift Sales: Sydney SDRs for B2B technology
Uplift Sales is a Sydney-founded outsourced SDR agency that works only with B2B technology companies, running phone-led campaigns that book qualified meetings for account executives.
On its own site, Uplift Sales says it was founded in Sydney by Jamie Partridge, that its callers are Sydney-based, and that it covers SaaS, cybersecurity, AI and fintech sellers. The Australian Business Register lists Uplift Sales Pty Ltd as active from 14 April 2020, with a main business location of NSW 2026. The agency says engagements run on a three-month minimum, then roll monthly, are priced per dedicated SDR after a scoping call, and that the monthly price is the total with no add-ons. It says first qualified meetings often land in weeks 2-3 and that most clients see 8-15 qualified meetings per dedicated SDR per month within 90 days. We could not find a published dollar price on the pages we checked.
Uplift Sales fits a Sydney SaaS or cybersecurity company that wants a named human SDR working its target account list by phone. It is the wrong fit if you do not sell technology, because the agency says it serves B2B technology only.
#3 Nousu Collective: in-house callers at Martin Place
Nousu Collective is a Sydney outsourced SDR, cold calling and appointment setting agency whose callers all work in-house at 5 Martin Place, with a published starting price.
The Nousu Collective site names Harry Constant as founder and prints its trading entity, Nousu Pty Ltd, ABN 62 685 665 589, which the Australian Business Register shows as active from 26 March 2025. Its pricing page says engagements start at $7,000 a month plus a $1,000 one-off charge, on a 3-month initial term that then rolls monthly. The page does not say whether GST is included. Nousu says it calls by phone with email and LinkedIn follow-up, uses no offshore callers or subcontractors, and offers a credit from month two for every meeting it falls short of an agreed monthly floor.
Nousu Collective fits a buyer who wants a published price and a meeting floor in writing before signing. It is a younger business than Uplift Sales, so ask for references from campaigns that have run past the initial term.
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The Sydney Outsourced SDR Term-Payback Line
The Sydney Outsourced SDR Term-Payback Line is the number of booked meetings per month a fixed-fee SDR agency must deliver for the won revenue to cover its minimum term.
The formula: minimum term cost divided by (first-year deal value multiplied by your meeting-to-win rate), divided by the months in the term. Using Nousu Collective’s published entry price, the minimum commitment is 3 x $7,000 + $1,000 = $22,000 before any GST. The deal values and win rates below are assumptions: replace them with your own CRM numbers.
| First-year deal value (assumed) | Meeting-to-win rate (assumed) | Revenue per meeting | Meetings to cover $22,000 | Meetings per month over 3 months |
|---|---|---|---|---|
| $20,000 | 5% | $1,000 | 22 | 7.3 |
| $20,000 | 10% | $2,000 | 11 | 3.7 |
| $20,000 | 20% | $4,000 | 5.5 | 1.8 |
| $50,000 | 5% | $2,500 | 8.8 | 2.9 |
| $50,000 | 10% | $5,000 | 4.4 | 1.5 |
| $50,000 | 20% | $10,000 | 2.2 | 0.7 |
Read the line against what the agency says it delivers. Uplift Sales says 8-15 meetings per SDR per month within 90 days; Uplift Sales says first qualified meetings land in 2-3 weeks and Nousu says calling starts about 2 weeks after sign-off, so a line above about 5 meetings a month leaves little room inside a 3-month term. Two cautions: revenue is not margin, so divide by your gross margin for a stricter line, and long Sydney enterprise cycles mean many wins land after the term ends (see cost per booked demo benchmarks for Australian SaaS). On a pay-per-result model the line works differently, because the fee is tied to meetings or revenue as they happen rather than committed up front.
Which calling rules apply to a Sydney SDR agency?
The Telecommunications (Telemarketing and Research Calls) Industry Standard 2017 governs every outsourced SDR cold call to an Australian number, including calling hours and caller identification.
The Do Not Call Register industry standards page says the standard applies to all voice calls to Australian numbers that offer, advertise or promote goods or services, and sets telemarketing hours of 9:00am to 8:00pm on weekdays and 9:00am to 5:00pm on Saturdays, with no calls on Sundays or national public holidays unless the person consented. The register’s industry FAQs say both the telemarketer and the business that required the call must comply with the Do Not Call Register legislation. Ask every shortlisted agency who washes the list, how often, and what caller ID it presents. This is general information, not legal advice.
Who each Sydney SDR option is wrong for
Each of the three Sydney outsourced SDR options suits a different buyer, and each is the wrong choice for at least one common situation.
- LeadsNow AI is wrong for a buyer whose procurement only signs fixed-fee, named-headcount contracts, or who wants a human SDR in a Sydney office.
- Uplift Sales is wrong for any business outside B2B technology, by the agency’s own description.
- Nousu Collective is wrong for a seller whose numbers sit above the 5-meetings-a-month line in the table, because the fixed commitment is due whatever books.
- Hiring in-house fits a team that already has an SDR manager and can carry the 5-6 month ramp Uplift Sales estimates for an in-house hire; the agency also puts the fully loaded cost of an in-house SDR at $150K+ a year, its own estimate.
For contract terms beyond the minimum period, compare our guide to month-to-month outsourced SDR contracts in Australia, and the wider outsourced SDR guide.
Sources
- Uplift Sales homepage and about page, read 4 November 2026.
- Nousu Collective homepage and pricing page, read 4 November 2026.
- ABN Lookup: Uplift Sales Pty Ltd and ABN Lookup: Nousu Pty Ltd.
- Do Not Call Register: industry standards and industry FAQs.
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