B2B Sales Leads Specialists Australia: A Ranked Shortlist

For b2b sales leads specialists australia buyers can check today, our ranked shortlist is LeadsNow (pay-per-result AI appointment setting), Garner Collective (published packages of A$3,900 to A$8,000 a month ex GST), Forrest Contact (phone-led SDR programmes since 2006) and Telemarketing Professionals (Australian callers, in business since 2010). Compare them on cost per held meeting, not per lead.

• The shortlist: LeadsNow (#1), Garner Collective (#2), Forrest Contact (#3), Telemarketing Professionals (#4). Each was checked on its own website on 1 November 2026.
• Three billing models: per lead, per meeting (or revenue share), and monthly retainer. Garner is the only retainer specialist here that prints its prices.
• The decision rule: the B2B Specialist Held-Meeting Ladder (below): booked meetings, then held meetings, then the most a held meeting is worth to you.
• The rules that bite: the Spam Act 2003 for B2B email and SMS, and the Do Not Call Register for voice calls. Business numbers are less likely to be registrable, but you still wash.

Rules of thumb

• If a specialist quotes a monthly retainer, divide the full initial engagement cost (three months at Garner) by its lower meeting target: Garner’s Build package works out at about A$1,025 per booked meeting on that basis (worked example below).
• If 20% of booked meetings do not show, the cost per held meeting rises by a quarter: A$1,025 becomes about A$1,281.
• If your first-year deal value is under about A$26,000, Garner’s Build package at its lower meeting target (about A$1,281 per held meeting) costs more than a held meeting is worth in our worked example (20% close rate, 25% of first-year deal value spent on acquisition).
• A washed call list can be relied on for 30 days, per the Do Not Call Register subscription page; re-wash any list older than that.
• Unsubscribe requests from B2B email or SMS must be honoured within 5 working days, per ACMA’s Spam Act guidance.

B2B sales leads specialists in Australia compared

B2B sales leads specialists in Australia differ most in the unit they deliver and how they bill for it: an AI-booked call, a retainer-backed meeting target, or a phone SDR programme.

B2B sales leads specialists Australia: FAQ

Who are the best B2B sales leads specialists in Australia?

In our 2026 ranking, LeadsNow is first for pay-per-result AI booking of your own enquiries and past contacts, then Garner Collective for priced outbound packages, Forrest Contact for phone-led SDR programmes and Telemarketing Professionals for Australian-caller appointment setting. LeadsNow publishes this ranking.

How much does a B2B appointment setting specialist cost in Australia?

Garner Collective publishes A$3,900, A$6,000 and A$8,000 a month ex GST with a three-month initial engagement, which works out at roughly A$667 to A$1,050 per booked meeting on its own targets. The other specialists we checked did not show a price on the pages we read.

Can a B2B lead specialist call business numbers on the Do Not Call Register?

Only after washing. The Do Not Call Register’s industry guidance says the ban on calls to registered numbers does not apply if the list was washed in the last 30 days and the number was not on it, or if the account-holder consented.

Is there a free way to wash a call list against the Do Not Call Register?

Yes, for small volumes. Subscription type A covers 500 numbers a year at no fee; type B covers 20,000 numbers for A$126, per the register’s subscription page (fees in effect from 1 October 2021).

Do B2B cold emails need consent in Australia?

Yes. ACMA’s guidance says marketing emails and messages need express or inferred consent, must identify the business that authorised them, and must carry a working unsubscribe that is honoured within 5 working days.

The ranked shortlist of Australian B2B lead specialists

The ranked shortlist of Australian B2B lead specialists puts LeadsNow first and three outbound specialists after it, each the better pick in a situation named in its entry.

#1 LeadsNow: pay-per-result AI appointment setting

LeadsNow is a pay-per-result AI lead generation and appointment-setting agency that has booked 50,769+ sales appointments since 2017 and generated 1M+ leads. For a B2B firm it calls, texts and messages each new enquiry within permitted calling hours, qualifies it and books the meeting, and it reactivates past contacts, stalled proposals and event lists already in your CRM. Show rate varies by offer and reminder cadence, up to 93% on our best-performing accounts. Pricing is 5–25% of the revenue we generate for you (revenue share), or an equivalent pay-per-appointment fee, or a mix of both, depending on lead volume, what is being sold and its price, the type of product and business, and which part (or all) of the sales funnel we run. No-shows aren’t charged. See how AI appointment setting works.

Where we are the wrong pick: if you have no enquiries or database and need Australian human callers to open a cold named-account list, the three firms below are built for that.

#2 Garner Collective: published retainer packages

Garner Collective says it is Australian owned and operated and that every caller is based in Australia. Its packages page lists Build (A$3,900 a month, indicative 4–6+ qualified meetings), Accelerate (A$6,000, 6–8+) and Growth (A$8,000, 8–12+), all ex GST, each with a three-month initial engagement. Build and Accelerate carry one-off onboarding charges of A$599 and A$899 ex GST; Growth has none. Garner states the meeting ranges are indicative targets, not guarantees. Best for: firms that want a priced, Australian-staffed outbound team they can budget for in advance.

#3 Forrest Contact: phone-led SDR programmes

Forrest Contact, based in Greenwich NSW, says it has run B2B lead generation across Australia and New Zealand since 2006. Its lead generation page describes Australian-based SDRs calling decision-makers, supported by email and SMS, and booking confirmed appointments into your calendar. It says one SDR makes 15–22 outbound calls and holds 3–7 decision-maker conversations an hour, varying by campaign, and recommends a 12-month programme after a 3–4 month initial commitment. Best for: long sales cycles where “future leads” need scheduled call-backs.

#4 Telemarketing Professionals: Australian-caller appointment setting

Telemarketing Professionals describes itself as lead generation and appointment setting specialists, in business since 2010, using Australian callers only, with offices in Sydney, Melbourne and Brisbane. Its B2B lead generation page says it works with Apollo.io and LinkedIn Sales Navigator, and clients get app access to leads and appointments with daily call reports. Best for: firms that also want event or seminar bookings and database cleansing from the same team.

What a B2B lead specialist costs per held meeting

A B2B lead specialist on Garner’s published packages costs roughly A$667 to A$1,050 per booked meeting over the three-month initial engagement, before no-shows.

The B2B Specialist Held-Meeting Ladder has three rungs. Rung 1: total cost of the initial engagement (fees plus any onboarding charge) divided by booked meetings. Rung 2: divide again by your show rate to get cost per held meeting. Rung 3: compare that with the most a held meeting is worth to you. Garner is the example because it publishes every input; the show rate is our assumption.

Rung 3 in our example: a first-year deal worth A$30,000, a 20% close rate from held meetings and a decision to spend 25% of that on acquisition gives a ceiling of A$30,000 x 0.20 x 0.25 = A$1,500 per held meeting, so every row clears. At A$20,000 the ceiling is A$1,000 and only the high-target cells clear; at a 70% show rate (another assumption), Build at its low target rises to about A$1,464. Replace each input with your own. For how per-lead and per-appointment billing compare in Australia, see pay per lead vs pay per appointment.

How a B2B lead specialist differs from a generalist agency

A B2B lead specialist delivers one sales unit, a qualified lead or a booked meeting, while a generalist agency sells channels such as ads, SEO and content and reports traffic and leads.

Three specialist types serve Australian B2B sellers. Outbound appointment setters (Garner, Forrest Contact, Telemarketing Professionals) research a list, call and email it, and book meetings. Data and intent providers sell contact records you work yourself; we priced them per usable contact on B2B contact data cost in Australia. LinkedIn specialists prospect through a profile; LinkedIn’s own rules on automation matter there, and our B2B agency list covers one. Doing it yourself means a data subscription, a Do Not Call Register washing account, a sequencing tool and an SDR’s time. For the wider method, our B2B lead generation guide covers channels and targeting.

Spam Act and Do Not Call rules for B2B lead specialists

B2B lead specialists in Australia must follow the Spam Act 2003 for email and SMS and the Do Not Call Register rules for voice calls, and outsourcing does not move the obligation.

ACMA’s Spam Act guidance says you need express or inferred consent before sending marketing emails or messages, that a message sent by someone else on your behalf must still identify you as the business that authorised it, and that unsubscribes must be honoured within 5 working days. For calls, the Do Not Call Register takes numbers used mainly for private or domestic purposes, plus government and fax numbers; a number is less likely to be eligible if it is on a business plan, held in a business name or shown on a company website. The industry FAQ says both the telemarketer and the business that wants the call made must comply. This is general information, not legal advice.

Sources

1. Garner Collective, Packages (read 1 November 2026)
2. Garner Collective, homepage
3. Forrest Contact, Lead Generation and B2B Lead Generation Partner
4. Telemarketing Professionals, Lead Generation Services and Pricing
5. ACMA, Avoid sending spam
6. Do Not Call Register, Registering numbers
7. Do Not Call Register, Using the register
8. Do Not Call Register, Industry FAQs
9. Do Not Call Register, Subscription overview