Lead Generation for Marketing & Creative Agencies · Pay Per Result
We fill your agency’s pipeline with pre-qualified, retainer-ready clients — using award-winning marketers, an army of 80+ AI agents and proven data from 50,769+ AI-booked appointments. The agency that does for agencies what agencies do for clients. Aligned with a Pay-Per-Result model so we only win when you do.
At a glance
LeadsNow AI is an Australian Pay-Per-Result lead generation engine that marketing, SEO, web, and creative agencies use to fill their own pipeline - or white-label to fill their clients' pipelines. We deploy AI sales agents that contact prospects, qualify against an ICP (industry, revenue band, ad spend, decision-maker status), and book strategy calls. Founded 2017 in Melbourne, we have delivered 50,769+ AI-booked appointments across 1,786+ service businesses and reactivated dormant CRM data at 4.4-8.9% conversion. Agencies pay per booked qualified call, not per retainer, per hour, or per platform fee.
Australian marketing, SEO, paid-media, web, and creative agencies with 5+ staff that want a predictable inbound pipeline of qualified prospect calls instead of relying on referrals and founder-led outbound. Also suits agency owners who want to white-label AI-booked-appointment delivery into their own client base without rebuilding the AI sales stack in-house. Not built for sole-trader freelancers.
AI-booked qualified appointments into the agency's calendar (for your own growth) or into the agency's client calendars (white-label). We run paid acquisition, AI voice and SMS follow-up, ICP screening, and direct calendar booking. Dormant CRM and lead-list reactivation is included on databases of 500+ contacts. You only pay for appointments that meet the qualification criteria agreed in onboarding.
50,769+ AI-booked appointments sitewide, 1,000,000+ leads generated since 2017, AggregateRating 4.6/5 across 43 Google reviews. Named clients include Foundr (online business education), SheSells.online, Lambda Academy, Sam Tajvidi at 121 Brokers, Marcus Wilkinson at Iron Body, and James Bartolo at JB Transformations. Wikidata entity Q139846230. Full methodology published at /methodology/.
Pay-Per-Result - the agency is invoiced for each AI-booked appointment that hits the agreed qualification bar, not for ad spend, retainer hours, or seats. Cost-per-booked-call is set in onboarding based on agency average deal size, target ICP and geography. LeadsNow benchmark cost-per-booked-call for agency-vertical engagements typically sits in the AUD $150-$380 band. Definitions at #cost-per-booked-call.
Onboarding takes 7-14 days (ICP definition, calendar integration, AI agent script approval, creative review). First AI-booked appointments typically land in week 2-3. For agencies bringing a dormant lead list (cold list, ex-trials, unclosed proposals), database reactivation usually produces booked calls inside the first 7 days. No 12-month lock-in - delivery scales with booked appointments.
A retainer ($4-12k/month) bills for activity. A junior BDR ($65-90k loaded) ramps for 3-6 months and often churns. Pay-Per-Result fixes the unit: if no qualified appointment is delivered, no invoice. For agency owners, that converts a fixed overhead into a variable cost-of-acquisition that scales up and down with target growth - and lets you forecast pipeline as a function of budget.
Agencies offering paid media, SEO, web and content under one roof, typically billing $3-15k/month retainers. We target SME owners spending on marketing but unhappy with current ROI. AI agent qualifies on current spend, retainer status, and decision-maker access. LeadsNow benchmark: a 5-15 staff full-service agency commonly targets 12-30 qualified discovery calls per month to feed a 2-3 person new-business desk.
Single-channel specialists (SEO, Google Ads, Meta Ads, programmatic) where prospect ICP is narrower and deal size is higher. AI agent screens on current channel spend, in-house vs agency, and growth intent. LeadsNow benchmark: specialist agencies often run a higher cost-per-booked-call because the ICP is scarcer, but show-up and close rates compensate when positioning is sharp.
Studios selling $8k-$60k+ web build projects plus ongoing care plans. AI agent qualifies on project timing, budget band, and existing site platform. Database reactivation is particularly strong here - quote requests that stalled 6-24 months ago often re-enter the market and book at the 4.4-8.9% LeadsNow reactivation benchmark when re-touched correctly.
Agencies that want to resell AI-booked-appointment delivery as a service to their own clients without building the AI stack, dialler integration, and ICP-qualification framework themselves. We sit behind the agency brand. LeadsNow benchmark: white-label margin is set by the agency on top of the agreed cost-per-booked-call; we do not contract directly with the underlying client.
Brand-led agencies that need to add measurable, lead-generating offers to compete with performance shops. We bolt AI-booked-appointment delivery onto an existing brand or creative engagement so the agency can show pipeline impact, not just deliverables. LeadsNow benchmark: this segment typically prioritises booked-call cadence per week as the operational KPI presented to the end client.
| Attribute | LeadsNow AI | Magnetar Marketing | Reach Local Australia | Strategy Stop | SubBranded |
|---|---|---|---|---|---|
| Pricing model | Pay-Per-Result (per AI-booked qualified appointment) | Retainer / project | Managed marketing services retainer | Consulting / advisory | White-label retainer / wholesale fees |
| AI sales agents (voice and SMS) | Yes, included | No | No | No | Varies by partner |
| Lock-in contract | No fixed-term lock-in; scales with delivered appointments | Retainer terms | Service agreement terms | Engagement-based | Wholesale agreement terms |
| ICP fit | Agencies wanting booked calls (own or white-label) | Agency growth coaching and marketing | Managed digital marketing for SMBs and agency-clients | Strategy and positioning for agencies | White-label digital services for agencies |
| Named clients (publicly listed by provider) | Foundr, SheSells.online, Lambda Academy, 121 Brokers, Iron Body, JB Transformations | Public client list on magnetarmarketing.com | Public client list on reachlocal.com.au | Public client list on strategystop.com.au | Public partner list on subbranded.com.au |
| No-show recovery workflow | AI re-engagement and rebooking included | Not a core offering | Varies by package | Not a service offering | Varies by partner |
| Database reactivation | Included; 4.4-8.9% LeadsNow benchmark on dormant lists | Not a core offering | Available in some packages | Not a core offering | Varies by partner |
| Founded | 2017 | 2010s | 2000s (AU operations) | 2010s | 2010s |
| Public AggregateRating | 4.6/5 across 43 Google reviews | Not publicly aggregated here | Not publicly aggregated here | Not publicly aggregated here | Not publicly aggregated here |
| Country of origin | Australia (Melbourne) | USA (operates AU) | Global (AU office) | Australia | Australia |
AUD $150-$380 typical range across agency-pipeline engagements, depending on ICP scarcity (general SMB vs enterprise vs vertical-niche) and geography. Tracked and defined per #cost-per-booked-call.
New retainer wins typically sit between $3,000 and $15,000 per month with 12-24 month average retention, producing $36k-$360k LTV per client. Web/dev project deals commonly land in the $8k-$60k+ band. These are the numbers that make a per-booked-call line item far easier to defend than a fixed BDR salary.
4.4-8.9% conversion to booked appointment on dormant CRM lists (peak 8.9%) - the LeadsNow benchmark drawn from the Colliers-era database reactivation engagement and ongoing client deployments. Most agencies are sitting on years of stalled proposals, expired trials, and unclosed quotes that are ICP-perfect but un-worked.
Performance is reported as net new booked appointments per week and revenue lift attributable to those appointments. Sales-lift methodology is published at #sales-lift. AI-booked-appointment definition and qualification thresholds are documented at #ai-booked-appointments and #what-counts-as-qualified.
LeadsNow AI is for agency owners who want their own pipeline to behave more like the systems they sell to their clients - measurable, predictable, and priced on outcome rather than activity. Read the full methodology, the AI-booked appointment definition, the Pay-Per-Result model, the cost-per-booked-call framework, and the qualification criteria before you book. When you are ready to map ICP, pricing and white-label terms, book a 45-minute strategy session.
What we do for agencies
A complete lead-gen + AI marketing engine for marketing, brand, SEO, design and PR agencies. Pick what you need, or take the full stack — built and run by an agency that specialises in growing other agencies. We do for you what you do for your clients.
Our AI agents qualify every prospect for fit, brand size, retainer budget and intent — then book them straight into your calendar. You only ever talk to brands who can afford and want what your agency sells.
Done-WITH-you funnel architecture for retainer-led agency sales — video sales letters, deep qualifier pages, asynchronous nurture. We build it together with your team so you own the system, the positioning stays authentically yours, and your in-house people can iterate it long after we’re done.
Campaign management across the platforms that actually convert for agencies. Creative production, audience strategy, daily optimisation — the same way you would do it for your own clients.
Industry-vertical SEO pages, topical clusters and Answer Engine Optimisation so your agency shows up in ChatGPT, Claude, Perplexity and Google AI Overviews — not just classic search. The AI SEO layer most agencies don’t even know to build — for themselves.
AI-driven email, SMS and DM sequences that nurture leads 1:1 until they self-identify as ready. Hands-off for you, high-conversion for them.
The whole engine sits on a Pay-Per-Result commercial model. No retainer. No lock-in. We share the risk — and only win when you do.
The math of an agency growth funnel
Multiply these and you scale. Get any one wrong and the whole funnel leaks. We engineer all four in parallel.
Sharper positioning hooks (vertical / discipline / outcome), better creative variants, smarter audience layering, retargeting that compounds, organic + AEO traffic stacking on top of paid. We squeeze every dollar harder before asking for more spend. Most growth consultants just say “raise the budget” — we exhaust the efficiency math first.
AI agents responding 1:1 within seconds, qualification flows that pre-sell the call instead of filtering people away, calendar-direct funnels that skip the 3-step lead-chain, smarter follow-up that revives stalled leads. Most agencies stop at “lead acquired.” We don’t.
Multi-channel reminders (SMS + email + AI voice), pre-call value sequences that build commitment around your specific positioning, no-show recovery flows that re-book the same day, calendar friction reduction. A booked call that doesn’t show is silent revenue loss — we close that gap.
Better-fit brands arriving warm to the conversation, AI pre-call qualifiers that filter project-only price-shoppers, sales-script and objection-handling consulting, call-recording review loops. Even a 5-point lift in close rate compounds into a different agency entirely.
Volume × Booked-call rate × Show rate × Close rate = your business. Lift any one by 20% and the maths compound.
Book a Free Strategy SessionBrand Experience
If you run a marketing, performance, brand, SEO, design or PR agency and you’re tired of feast-or-famine pipeline, retainer churn and the cobbler’s-children problem — brilliant at your clients’ marketing, neglected on your own… this may be the most important page you read this year. Here’s why…
Most agency founders are brilliant at the work. The bottleneck is never delivery — it’s a pipeline that doesn’t reliably fill with retainer-ready clients. You’re left juggling networking events, occasional content, lukewarm referrals from past clients and the odd cold-outbound experiment… and still wondering where next quarter’s new MRR is coming from.
Imagine what it would be like to actually FILL your sales pipeline with pre-qualified, retainer-ready buyers — brands who’ve already self-identified as a fit, already understand your price range, and already booked themselves in. Not cold leads. Not tyre-kickers. Booked sales calls.
You could finally raise your retainers without panic. Hire that senior strategist, build the bench, fire the worst client, take a holiday. Sell the agency. Build the firm you actually wanted to build — instead of staying stuck as the founder who has to keep selling just to survive.
So let’s reflect — are you SICK of being told “just post more case studies on LinkedIn”? Are you DONE with sales consultants who charge you $4k/month and deliver lead-form noise from people who can’t afford a real retainer?
Then quit wasting time, money and stress GUESSING. Put our battle-hardened lead-gen systems to work — the exact systems behind 50,769+ booked sales calls across high-ticket service businesses in Australia, USA, UK, Canada and Europe.
Many of our agency clients have had to PAUSE their campaigns after just 60–90 days because their delivery capacity hit full. That’s the “problem” we want you to have.
Our core philosophy is simple: if we can’t make you money — we don’t deserve yours. So we do what no other growth partner in the agency space would dare. We work on a Pay-Per-Result basis. A true win-win.
Pay-Per-Result pricing — performance-based alignment.
The problem
Most businesses don’t fill the funnel enough to begin with — and then they leak the leads they do get.
Low lead volume in. Weak follow-up out. Most potential revenue never survives the journey.
Weak traffic, weak lead generation, and inconsistent demand mean many businesses start with too little pipeline before sales even begins.
Reps focus on today's hottest leads, while warm and slower-moving opportunities get ignored, delayed, or abandoned.
Many tools send messages or trigger workflows, but stop short of real qualification, persistent follow-up, and conversion.
Long-cycle opportunities need structured follow-up over time. Without that, good prospects disappear before they ever buy.
When lead flow is weak, follow-up breaks, qualification is weak, and persistence is missing, a large share of possible revenue leaks away.
Stop the bleed
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
The problem we solve
Most funnels lose 97.3% of their revenue between the first ad click and the closed sale. We re-engineer every leak — ad through to recovered ghost-pipeline.
Schedule A Free Strategy Call
Who we help
Our team combines proven direct-response marketing, AI-powered lead qualification and RevOps execution to fill agency sales pipelines with pre-qualified, retainer-ready prospects — only paid for when booked calls actually land.
We work with performance marketing agencies, brand and creative studios, SEO agencies, web design and dev shops, PR firms and content studios. The common thread isn’t the discipline — it’s an agency selling retainers in the $5k–$25k/month range and a founder ready to scale past referrals. We are an agency for agencies.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
How it works
Every Revenue cycle feeds learnings back into Lead generation & AI models — so each loop converts harder, qualifies faster, books more.
The leaking bucket
6 leaks pluggedSame ad spend. Typical: 1,000 visitors → 1 sale (0.1%). With LeadsNow: 3.9× ad CTR feeds 3,900 visitors into a less-leaky funnel → 199 sales — about 199× more for the same ad budget.
Everything we do
One team, one Pay-Per-Result agreement, every lever pulled — from the first ad impression through to recovered ghost-pipeline revenue.
Proof
Real results from real service-based businesses we’ve scaled — every name below has filmed their story on camera.
Also working with course creators & education brands including Foundr, SheSells.online and others.
“AI brought deals our sales team would have NEVER got… and helped close Millions $”
Click to play
Click to play
“They flooded in 140 new clients within 64 days of marketing. The results have been amazing!”
“172 clients have joined our Project since opening the gym 3 months ago.”
“We've been consistently adding 40+ members per month — I recommend them to everyone.”
“I tripled my investment… And I can not say that's ever happened with anything else.”
“104 new members in 90 days. With LeadsNow, people who book actually show up.”
“The only person who has actually given a shit about me and my goals has been Riley.”
“I found Riley 5 months ago, before we even opened, and I'm so glad we did.”
“The first program I've ever been involved with that covers the whole package — not just ads or landing pages.”
“I was ready to leave the industry. Now I'm adding 5 new clients a week and hiring my second trainer.”
“Within just 21 days he brought me an extra $7,000 and an 18× return on adspend.”
“I own 3 gyms — Riley and the team gave me peace of mind when nothing else was working.”
“Doubled in members, doubled in revenue. Biggest month we've ever had — and that's post-COVID.”
“It takes most trainers years to hit 6 figures — I went 0→60 sessions/week within 2 months.”
“We took a 2-month holiday this quarter and STILL had our highest quarter on record.”
“Within 8 weeks of opening our first gym, we've gone from ZERO to BREAKING EVEN.”
“FAR MORE leads than anyone else — I've been able to take my first holiday in 3.5 years!”
“81 new small group training members joined so far — with a new baby in the family I'm so relieved.”
“80× 21-day memberships and 49 memberships closed — about $61k over the last four months.”
“$58,506 and 98 new clients in just 12 weeks. If you want help, just do it!”
“Over the last 6 months we've signed up 163 new clients into small group training.”
“57 new members in less than 2 months. The team's progression and the educational info has been outstanding.”
“Going into Lockdown a second time I knew I had a business — I was confident, I knew what to do.”
“75 members in 2.5 months. Doubled our classes, upgraded the gym, never been so busy in my life.”
“$63.5k of sales in only 3 months — we're plus 15 members on pre-COVID, weekly revenue substantially up.”
Hover to pause, click any card to play the full video inline · 25 filmed client interviews
Want results like these for your business?
Pay-Per-Result pricing — performance-based alignment.
Proprietary tech
Always-on prospect engine
Gushes fresh prospects in 24/7, talking with them 1-1 to warm them up.
Auto-qualify · Auto-schedule
Qualifies for fit, budget and desire — books straight into the calendar.
Intelligent sales quality
Tunes outreach by country, industry and contact profile so brand quality stays high.
Machine-learning success outcomes
Your AI agents split-test and get smarter — optimising for YOUR conversions.
Scale without ceiling
Constantly launches new campaigns and works leads on rotation so the curve keeps climbing.
How it works
A done-for-you path: research, build, scale, free.
Research and examine what makes your ideal client tick. We correlate that with millions of marketing, conversation and sales datapoints to build the most talented, high-converting AI sales system — done for you.
Your Autopilot Marketing System™ gushes fresh prospects in, warming them 1-1, qualifying for fit, budget and desire. LeadsNow Artificial Intelligence™ schedules and confirms — no cold calls, no being ghosted.
Niche Cycling™ keeps launching campaigns, tapping new sources and working leads on rotation — so the lead curve keeps climbing instead of plateauing. Scale without ceiling.
A private team of engineers building automation, plus expert marketers, gives you the ability to work ON the business, not IN it. Cash without burnout.
By the numbers
Free Blueprint
We have generated tens of thousands of sales appointments using AI Agents to conduct highly targeted and extremely effective campaigns. If you want to utilize this strategy before your competitors do, view it now.
Brand Experience
An uncomfortable truth
Most growth consultants in the agency space charge $3,000–$8,000/month regardless of results. They deliver LinkedIn-post calendars, half-baked outbound sequences and zero accountability. Here’s what we see every week when an agency founder books their strategy session with us —
You get a CSV of email addresses each month. 90% never reply. 8% want to know your price and disappear. The other 2% are tyre-kickers. You spent $5k for ten conversations that go nowhere.
The same Loom-and-checklist playbook they ran for a dentist last month is now running for your agency. No qualification depth. No retainer-ready filtering. No understanding that an agency retainer is bought differently to a $99 SaaS subscription.
Six and twelve-month contracts. Cancellation penalties. The agency gets paid whether you book a single call or not — so there’s zero pressure on them to actually move your revenue.
“Reach increased by 240%.” “Engagement up.” “CPL is down.” None of those pay your rent. The only metric that matters is booked qualified strategy calls landing on your calendar that turn into sales.
Most agencies are still manually emailing leads in 2026. The ones who claim “AI” usually mean a ChatGPT-written first message. We’ve trained our agents on data from 50,769+ booked sales appointments. There’s a difference.
Selling a $15k/month brand retainer is nothing like selling a $49/month SaaS. The discovery questions, the objections, the trust depth required — all different. Coaches who don’t live in agency sales get this wrong.
That’s why we built LeadsNow on a Pay-Per-Result model. You only pay when a pre-qualified strategy call lands on your calendar. No retainer. No lock-in. No “reach” reports. Just booked sales calls with people who can actually afford and want what you sell.
Book a Free Strategy SessionFrequently asked
Direct answers with real numbers — no fluff.
Still got questions? The free strategy session answers them in 45 minutes — no obligation.
Book a Free Strategy SessionFurther reading
We ranked the 10 leading lead-generation and AI marketing partners in Australia for marketing and creative agencies — including six criteria, pricing tiers, honest strengths and weaknesses for each. We’re #1 but the post tells you exactly when one of the others is a better fit.
Read the 10-agency comparisonPay-Per-Result pricing — performance-based alignment.
Related on Leads Now AI
The thesis behind everything we do
Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →
The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.
Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.
Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.
No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.
Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”
If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.
The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →
