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Lead Generation for B2B SaaS · Pay Per Booked Demo

AI Agents Book Your SaaS Pipeline With ICP-Qualified Demos — Without an SDR Team.
Lead generation for B2B SaaS founders & revenue leaders

We fill your pipeline with ICP-qualified, ready-to-evaluate demos — using Award-Winning Marketers, an army of 80+ AI agents, and proven data from 50,769+ AI-booked sales appointments. Aligned with a Pay-Per-Result model so we only win when you do — no SDR salaries, no retainer, no ramp time.

50,769+
AI-booked demos delivered
Pay-Per-Booked-Demo
No SDR salaries, no retainer
Founders · VP Sales · RevOps
Built for B2B SaaS · $1M–$30M ARR
Business Operating Account
Available balance
A$3,042,885.20
A$186,540.75 (6.52%) this month
$3.2M $2.6M $2.0M
May 1May 8May 15May 22May 29

Recent activity

View all
AI-assisted deal closed
Today, 11:42 AM
+A$15,500.00
AI-booked appointment converted
Today, 10:15 AM
+A$7,250.00
Revenue collected
Yesterday, 4:32 PM
+A$18,900.00
Client payment received
Yesterday, 2:08 PM
+A$24,000.00
Invoice paid
May 4
+A$9,800.00
Accounts
Pay & transfer
Cards
Invoices
More

At a glance

LeadsNow AI for B2B SaaS in 60 seconds

LeadsNow AI is an Australian Pay-Per-Result lead generation engine for B2B SaaS companies selling subscription or seat-based software into ANZ, US, and UK mid-market accounts. We deploy AI SDR agents that prospect, qualify, and book demos directly into your AE calendar — you pay only per qualified booked demo, not per MQL, not per retainer month. Since 2017 we have delivered 50,769+ AI-booked appointments and 1,000,000+ leads across 1,786+ clients, with a public 4.6/5 AggregateRating across 43 reviews and a Wikidata entity (Q139846230).

Who it's for

Seed-to-Series-B B2B SaaS companies with $300–$3,000 monthly ACV (or $5k–$60k annual contract value) who need a predictable demo pipeline without hiring a 4-person outbound SDR pod. Works for vertical SaaS, horizontal SaaS, and PLG companies adding a sales-assist motion.

What we do

AI SDR agents prospect target accounts, run multi-channel outreach, qualify against ICP and intent signals, book demos into your AE calendar, and recover no-shows. We also reactivate dormant trial users and stalled opportunities sitting in your CRM beyond 60 days of last touch.

Proof

50,769+ AI-booked appointments delivered sitewide, 1,000,000+ leads generated, 1,786+ clients, 4.6/5 AggregateRating across 43 reviews. Methodology and definitions are public at /methodology/. Wikidata entity Q139846230. Same engine powers 27 owner-operated businesses internally.

Pricing

Pay-Per-Result. You are invoiced per qualified booked demo, not per lead, MQL, SQL, or month. No retainer. No ad-spend markup. ICP filters and "what counts as qualified" are defined in writing up-front — see qualification rules.

Timeline

Most SaaS accounts have their first AI-booked demos on the AE calendar within 14–21 days of kickoff. Closed-lost / stalled-opp reactivation campaigns typically produce 4.4%–8.9% re-engaged booked demos against dormant CRM contacts within the first 30 days.

Why not a retainer SDR agency

Traditional outbound agencies (Belkins, CIENCE, Outboundsalespro, Apten.ai, Lead Pipeline) charge $3,000–$10,000/month per SDR seat with no guarantee a single demo lands. We invert the model: no demo, no invoice. The cost of empty calendars is on us, not your runway.

Vertical SaaS for AU SMB (fitness, trades, allied health, RTOs)

SaaS selling to defined Australian SMB verticals where LeadsNow has deep operator knowledge — the team has personally owned 27 gyms and worked with 1,786+ gym clients and named RTO Lambda Academy. Benchmark: AI SDRs convert vertical SMB cold lists to booked demos at meaningfully higher rates than horizontal outbound.

Horizontal B2B SaaS (CRM, sales tools, ops platforms)

Tools selling into RevOps, Sales, or Ops buyers at 50–500 headcount accounts. LeadsNow benchmark: 14–36 qualified booked demos per month per AE, ICP-filtered to titles, headcount, tech-stack signals, and intent. Cost-per-booked-demo benchmarked against Belkins/CIENCE equivalent activity.

PLG SaaS adding a sales-assist motion

Product-led SaaS where free-trial-to-paid conversion has plateaued and a human-assist demo lifts ACV 2x–4x. We identify high-fit trial users via firmographic and behavioural signals, then book demos. Benchmark: dormant-trial reactivation runs 4.4%–8.9% conversion on 60+ day-stale trial accounts.

Vertical SaaS for finance, mortgage & broking

SaaS selling into mortgage brokers, finance brokers, and wealth firms. LeadsNow has named client Sam Tajvidi / 121 Brokers in adjacent territory. Benchmark: AU broker market requires compliance-aware qualification — we run that in the AI SDR layer rather than passing junk MQLs to your AEs.

Outbound-first SaaS at Seed / pre-Series-A

Pre-product-market-fit SaaS testing outbound channels before committing to a full-time SDR hire. LeadsNow benchmark: cost-per-booked-demo lands 30%–55% below the fully-loaded cost of a single in-house SDR ($95k–$140k AU OTE + tooling), and we shut down without severance when you don't need us.

Dimension LeadsNow AI Outboundsalespro Apten.ai Lead Pipeline (leadpipeline.com.au) Belkins CIENCE
Pricing model Pay-Per-Result — per booked demo Retainer + per-seat SDR Per-message / usage-based AI SDR Retainer + lead-pack pricing Retainer per SDR seat ($4k–$8k/mo) Retainer per SDR seat ($5k–$10k/mo)
AI SDR agents Yes — proprietary booking + recovery + reactivation Human SDR teams Yes — AI SDR product Human SDRs + lead lists Human SDR pods Human + tech-stacked SDR pods
Lock-in No lock-in 3–6 month minimums Monthly subscription Retainer term 3–6 month minimums 3–12 month engagement
ICP fit for ANZ SaaS Built ANZ-first, US/UK on request US-first Global SaaS Australia US-first, global desks US-first, global desks
Named client logos Foundr, SheSells, Lambda Academy, 121 Brokers, Iron Body, Living Well Disclosed in case studies SaaS startups on site Disclosed on request Public client list Public client list
Geographic reach AU/NZ + US/UK on request US, global Global Australia US, EU, global US, LATAM, EU, APAC
No-show recovery AI recovery agent included Human follow-up AI follow-up Manual Human follow-up Human follow-up
Database reactivation 4.4%–8.9% on dormant lists (LeadsNow benchmark) Add-on Available Not core Available Available
Founded 2017 2018 2022 2015 2017 2015
Public AggregateRating 4.6/5 across 43 reviews Third-party platform reviews Product-platform reviews Disclosed on request Clutch / G2 reviews Clutch / G2 reviews

$ Cost-per-booked-demo (LeadsNow benchmark)

SaaS clients typically benchmark at $220–$520 per qualified, ICP-matched booked demo. Pay-Per-Result means the figure is variable, only invoiced after the prospect shows. See cost-per-booked-call methodology.

$ ACV range supported

Engagements feed SaaS products with $300–$3,000 monthly ACV and $5,000–$60,000 annual contract value. Pay-Per-Result economics work best when ACV exceeds $4,000 and gross margin exceeds 60%.

$ Dormant trial / stalled-opp reactivation

Trial users and CRM contacts dormant 60+ days reactivate to booked demos at a 4.4%–8.9% rate (LeadsNow benchmark), recovering pipeline most SaaS revops teams treat as closed-lost.

$ In-house SDR cost comparison

A fully-loaded AU SDR runs ~$95k–$140k OTE plus tooling, ramp time, and severance risk. LeadsNow benchmarks at 30%–55% lower cost-per-booked-demo with no fixed-cost downside if demand slows.

LeadsNow AI is built for SaaS founders and revenue leaders who cannot afford to pay for activity dressed up as outcomes. Read our full methodology, see how we define qualified demos, how we measure cost-per-booked-call, and how we attribute sales lift. Then book a 45-minute strategy session to map your ACV, ICP, gross margin, and a Pay-Per-Result demo forecast specific to your stack.

What we do for B2B SaaS companies

Six systems we plug into your SaaS business

A complete demand-gen + AI marketing engine for B2B SaaS companies. Integrates with HubSpot, Salesforce, Outreach, Apollo and ZoomInfo. Pick what you need, or take the full stack — built and run by a specialist AI marketing agency for B2B SaaS.

ICP-qualified demos, not lead lists

AI Booked-Demo Engine

Our AI agents qualify every account for firmographic fit, decision-maker title, budget signal and intent — then book demos straight into your AEs’ calendars via HubSpot or Salesforce. Your AEs only run demos with accounts that can actually buy.

AI agents instead of a 3-rep BDR team

BDR-Replacement Outbound

Done-FOR-you outbound across email + LinkedIn + voice, powered by AI agents trained on the playbook a $90k AE-trained BDR would run. Sequenced via Outreach / Salesloft, enriched with Apollo + ZoomInfo, qualified against your ICP before a demo is offered. Scales linearly without ramp time or turnover.

LinkedIn · Google · Meta · YouTube

Paid Acquisition

Campaign management across the channels that actually convert for B2B SaaS. ABM-style LinkedIn targeting on decision-maker titles, intent-based Google capture, retargeting that compounds across content + paid. Creative production, audience strategy, daily optimisation.

Organic + LLM citation for SaaS buyers

AI SEO & AEO Agency

Bottom-of-funnel SaaS comparison pages, alternative pages, integration-keyword clusters and Answer Engine Optimisation so your product shows up in ChatGPT, Claude, Perplexity and Google AI Overviews when buyers ask “best [category] for [use-case]” — not just classic search. The AI SEO layer most B2B SaaS agencies don’t even know to build.

HubSpot · Salesforce · Outreach

CRM + AI Nurture

AI-driven email, LinkedIn and SMS sequences that nurture accounts 1:1 until they self-identify as in-cycle and ready for a demo. Tight CRM sync so MQL→SQL handoff never leaks. Hands-off for your team, high-conversion for your AEs.

You only pay when demos land

Pay-Per-Booked-Demo Pricing

The whole engine sits on a Pay-Per-Booked-Demo commercial model. No retainer. No lock-in. No BDR seat costs. We share the risk — and only win when an ICP-qualified demo lands on your AE’s calendar.

The math of a B2B SaaS funnel

Four levers that decide whether your SaaS pipeline compounds or stalls

Multiply these and you scale ARR. Get any one wrong and the whole funnel leaks — MQL→SQL drop-off, demo no-shows, stalled POCs. We engineer all four in parallel.

Same headcount · more booked demos

Increase qualified pipeline volume without scaling the BDR team

01

Sharper outbound hooks, AI-personalised sequences across email + LinkedIn + voice, smarter ICP layering on top of paid (LinkedIn + Google), organic + AEO traffic stacking. We exhaust efficiency math before asking you to hire two more SDRs. AI agents do the work three $80k BDRs would — on commercial terms aligned to booked demos, not seat costs.

Fewer leaks between marketing and sales

Increase MQL → SQL → booked-demo conversion for B2B SaaS

02

AI agents responding 1:1 within seconds, ICP qualification flows that filter on firmographics + intent + budget signal before the demo, calendar-direct funnels that skip the 3-step lead-routing chain, HubSpot / Salesforce sync so nothing falls through the cracks. Most agencies hand off MQLs and walk away. We don’t.

More booked demos actually show up

Increase demo show rate — cut no-shows below the 40%+ industry norm

03

Multi-channel reminders (SMS + email + AI voice), pre-demo value sequences that build commitment, no-show recovery flows that re-book the same day, calendar friction reduction. A demo no-show is silent ACV loss — for a $20k ACV product at 35% close rate that’s $7k of expected value evaporating per no-show. We close that gap.

More demos turn into closed ARR

Increase demo → closed-won rate for ICP-qualified deals

04

Better-fit buyers arriving warm to the demo, AI pre-call qualifiers that filter prospects who can’t buy or aren’t in-cycle, sales-script and discovery-call coaching, call-recording review loops with Gong / Chorus integration. Even a 5-point lift in close rate compounds into a different ARR trajectory entirely.

Volume × Booked-call rate × Show rate × Close rate = your business. Lift any one by 20% and the maths compound.

Book a Free Strategy Session

Brand Experience

Brand experience logo Anytime Fitness Brand experience logo Brand experience logo Brand experience logo Brand experience logo Snap Fitness Brand experience logo Brand experience logo Anytime Fitness Brand experience logo Brand experience logo Brand experience logo Brand experience logo Snap Fitness Brand experience logo
Stuck

Without LeadsNow

  • Cold prospects ignore you
    Outbound emails opened, no replies.
  • Empty week. Again.
    Calendar wide open, no shows.
  • Bills > revenue
    Ad spend up, ROI down.
↓ AI Sales Engine ↓
Scaling

With LeadsNow

  • Engineers & AI increase sales
    Full-funnel conversion increase & AI agents working leads.
  • Calendar fills itself
    Booked, qualified, confirmed.
  • 7× sales lift, 81% less manual effort
    Pay-Per-Result — performance-based alignment.

If you run a B2B SaaS business in the $1M–$30M ARR band and you’re tired of MQL leakage, ghosted demos, BDR turnover and retainer agencies who deliver lead-form noise that never converts to pipeline… this may be the most important page you read this year. Here’s why…

Most SaaS founders and revenue leaders are brilliant at the product. The bottleneck is never the platform — it’s a pipeline that doesn’t reliably fill with ICP-qualified accounts who actually show up, evaluate seriously and progress to procurement. You’re left juggling outbound, paid, content, an SDR team that costs $80k+ all-in per rep, and a ramp curve that bleeds cash for months before producing a single booked demo.

Imagine what it would be like to actually FILL your pipeline with ICP-qualified demos — accounts that match your target firmographics, decision-maker title, budget signal and intent. People who arrive at the demo knowing what you do, how you’re priced, and why they’re on the call. Not cold lead lists. Not form-fills from Apollo blasts. Booked demos with buyers.

You could finally redeploy your AEs onto closing instead of cold prospecting. Cut the BDR ramp problem entirely. Run a proper outbound + paid + content motion in parallel. Hit board commitments on net-new ARR without panic-hiring three more SDRs every quarter. Build the company you actually pitched in your Series A deck — instead of staying stuck as the founder who has to source pipeline themselves at 11pm.

So let’s reflect — are you SICK of paying $80k+ all-in per BDR for a 4-month ramp and a 14-month average tenure? Are you DONE with retainer agencies who charge $5k–$10k/month, deliver MQL volume that never converts to SQL, and blame your sales team when nothing closes?

Then quit wasting cash and runway GUESSING. Put our battle-hardened lead-gen systems to work — the same AI agents and Pay-Per-Result motion behind 50,769+ AI-booked sales appointments across B2B SaaS, professional services and high-trust businesses in Australia, USA, UK, Canada and Europe.

Many of our SaaS clients have had to SLOW the inbound flow after 60–90 days because their AE team hit calendar saturation and procurement queues backed up. That’s the “problem” we want you to have.

Our core philosophy is simple: if we can’t book you ICP-qualified demos — we don’t deserve your money. So we do what no other growth agency in the SaaS space would dare. We work on a Pay-Per-Booked-Demo basis. A true win-win — AI agents that replace the entire BDR layer for ICP qualification, on commercial terms aligned directly to your pipeline.

If we can’t make you money, we don’t deserve yours.

Pay-Per-Result pricing — performance-based alignment.

The problem

The Problem With Traditional Sales

Most businesses don’t fill the funnel enough to begin with — and then they leak the leads they do get.

Not enough qualified leads entering
Reps drop warm leads
AI tools don’t close
Long deals forgotten
97.3%
of revenue lost

Low lead volume in. Weak follow-up out. Most potential revenue never survives the journey.

01

Most businesses don't fill the bucket enough to begin with

Weak traffic, weak lead generation, and inconsistent demand mean many businesses start with too little pipeline before sales even begins.

02

Sales teams drop leads and give up too early

Reps focus on today's hottest leads, while warm and slower-moving opportunities get ignored, delayed, or abandoned.

03

Most AI tools automate tasks — they don't close deals

Many tools send messages or trigger workflows, but stop short of real qualification, persistent follow-up, and conversion.

04

Deals that take weeks or months are forgotten

Long-cycle opportunities need structured follow-up over time. Without that, good prospects disappear before they ever buy.

05

Businesses lose most of their potential sales

When lead flow is weak, follow-up breaks, qualification is weak, and persistence is missing, a large share of possible revenue leaks away.

Stop the bleed

FIX IT. MAKE MORE SALES.

Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.

The problem we solve

The Leaking Bucket Problem

Most funnels lose 97.3% of their revenue between the first ad click and the closed sale. We re-engineer every leak — ad through to recovered ghost-pipeline.

Make More Money

Schedule A Free Strategy Call

Who we help

Built for B2B SaaS Founders, VP Sales & RevOps Leaders

Our team combines proven B2B demand generation, AI-powered ICP qualification and RevOps execution to fill SaaS pipelines with ICP-qualified demos — only paid for when booked demos actually land on your AEs’ calendars.

We work with B2B SaaS founders, VPs of Sales, VPs of Marketing and RevOps leads at companies in the $1M–$30M ARR band, with ACVs from $5k to $50k, running a sales-led or founder-led motion. We integrate with the stacks you already run — HubSpot, Salesforce, Outreach, Apollo, ZoomInfo — and replace the BDR layer that’s burning cash without producing pipeline.

If we can’t make you money, we don’t deserve yours.

Pay-Per-Result pricing — performance-based alignment.

Built for B2B B2C SaaS Services Finance Real Estate Agencies Education Consulting Enterprise Public-Listed Small Business + much more

How it works

Increase full-funnel conversion rates

Lead generation
Cold target
Warmed & qualified by AI
Booked
Revenue
Compounded data feedback loop

Every Revenue cycle feeds learnings back into Lead generation & AI models — so each loop converts harder, qualifies faster, books more.

The leaking bucket

6 leaks plugged

Where most funnels leak — and what we plug

Same ad spend. Typical: 1,000 visitors → 1 sale (0.1%). With LeadsNow: 3.9× ad CTR feeds 3,900 visitors into a less-leaky funnel → 199 sales — about 199× more for the same ad budget.

Ads
Typical
1% CTR
Slow iterations + letting big media companies decide
LeadsNow
3.9% CTR
Rapid Split-Testing Optimisation Engine + in-house pixel reigns
Visitors
Typical
1,000
LeadsNow
3,900
gap now ×22.4
Form started
Typical
4%
40
96% bounce — never start the form
LeadsNow
23%
897
Data-first science + form recovery pixel
gap now ×25.8
Lead Started & Finished
Typical
79%
32
57% abandon mid-form / fake info
LeadsNow
92%
825
Form-abandonment pixel + AI verify & enrich
gap now ×58.6
Contacted
Typical
31%
10
Only 30% of leads actually get in contact
LeadsNow
71%
586
Intelligent multi-channel persistent follow-up — 71% contact rate
gap now ×102
Showed up
Typical
52%
5
48% no-shows
LeadsNow
87%
510
Intelligent objection recovery + reminders
gap now ×199
Sale · Net Difference +199× more sales · same ad spend
Typical
24%
1
100% of non-sales are forgotten forever
LeadsNow
39%
199
Sales pre-framing + recovering 19% of lost sales

Everything we do

Full-stack revenue engineering

One team, one Pay-Per-Result agreement, every lever pulled — from the first ad impression through to recovered ghost-pipeline revenue.

Meta & Google Advertising Ad Optimisation Ad Creatives Cold Outbound AI Influencer Marketing Cold Calls SMS AI Marketing AI Calling Retargeting & Pixels Email Marketing Automation Multi-Touch Attribution A/B Split Testing Funnel Architecture Meta & Google Advertising Ad Optimisation Ad Creatives Cold Outbound AI Influencer Marketing Cold Calls SMS AI Marketing AI Calling Retargeting & Pixels Email Marketing Automation Multi-Touch Attribution A/B Split Testing Funnel Architecture
Website Development Website Optimisation Conversion Rate Increase Landing Page Design Sales Optimisation Machine Learning in Sales Increase Booking Rate Increase Show Rate Increase Contact Rate AI Lead Contact Lead Follow-up AI Appointment Setting Ghost / Database Recovery Custom AI Agents Revenue Reverse Engineering CRM & Pipeline Setup Website Development Website Optimisation Conversion Rate Increase Landing Page Design Sales Optimisation Machine Learning in Sales Increase Booking Rate Increase Show Rate Increase Contact Rate AI Lead Contact Lead Follow-up AI Appointment Setting Ghost / Database Recovery Custom AI Agents Revenue Reverse Engineering CRM & Pipeline Setup
and more — every quarter we add what moves the needle
We use this exact system on ourselves

We don’t sell what we don’t run on ourselves.

LeadsNow is, in part, a B2B SaaS. So we eat our own cooking. Every booked sales call on our calendar — the calls we use to acquire you — comes from the same AI outbound agents we deploy for SaaS clients. Same architecture. Same scripts. Same qualification logic. Same Pay-Per-Result alignment we ask you to trust.

Over the last 9 months — while we were also serving every client on this page — our own B2B cold AI outbound system has booked 1,425 qualified sales appointments on the LeadsNow team’s calendar. From a cold list. With a 3.9% cold-to-booked conversion rate — against an industry average of roughly 1–2% for cold B2B outbound. No SDRs. No call centre.

1,425
Booked appointments
on LeadsNow’s own calendar, last 9 months — from B2B cold AI outbound
3.9%
Cold-to-booked rate
vs ~1–2% industry average on cold B2B outbound — ~2–4× the typical SDR floor
~158
Appointments / month
the equivalent of 3–5 fully-ramped human BDRs — running 24/7, no churn, no ramp
$0
BDR salaries paid
because the “team” running our outbound is an AI agent army — the same one we’d deploy for you

Why this matters for a SaaS founder reading this page

If you’re a SaaS founder evaluating outbound options, you have three honest paths: hire a BDR team and absorb $80k+/head plus 3–4 months of ramp; pay a retainer agency that gets paid whether demos land or not; or run AI outbound. The risk with option three has always been “does it actually work at scale?”

Our answer: we acquire our own SaaS clients with this exact stack. 1,425 appointments in 9 months is not a pitch deck claim — it is the volume we needed to fill this calendar this year. The same agents, the same intent-routing, the same multi-touch SMS/email/AI-voice sequences are what we’d deploy into your account.

And we run it Pay-Per-Result. If our system didn’t actually book qualified meetings, we wouldn’t eat. The same alignment we offer you is the alignment we’ve subjected ourselves to for 9 months running.

What we ran on ourselves

  • ICP firmographic targeting — SaaS founders, VPs of Sales/Marketing, RevOps leads at $1M–$30M ARR
  • AI-personalised cold email at 4–6× the throughput of a human SDR, with per-prospect research baked in
  • AI voice agents for first-touch outbound calls, voicemail drops and follow-up
  • SMS + LinkedIn relay for prospects who don’t open email — multi-channel handoff agents
  • Pre-meeting qualification — budget, timeline, decision authority — before the call hits our calendar
  • Show-rate reinforcement — reminders, AI-confirmations and reschedule loops that push show-rates above 65%

The honest depositioning

No agency we know runs its own acquisition on the system it sells you.

Ask any retainer agency how they get their own clients. The answer is referral, paid ads or LinkedIn theatre — never the SDR-replacement stack they invoice you for. We do.

Book the same call our system books for us →

Proof

B2B SaaS & Founder-Led Client Stories

Real results from founder-led businesses we’ve scaled with AI-booked demos and Pay-Per-Result lead generation — every name below has filmed their story on camera.

25 filmed client stories

Also working with course creators & education brands including Foundr, SheSells.online and others.

“AI brought deals our sales team would have NEVER got… and helped close Millions $”

Sam Tajvidi
121 Brokers
$Millions
in deals closed
Sam Tajvidi — 121 Brokers Click to play
Marcus Wilkinson Click to play

“They flooded in 140 new clients within 64 days of marketing. The results have been amazing!”

Marcus Wilkinson
Iron Body
140
new clients in 64 days
Quinten Wiegers
Quinten Wiegers
Living Well

“172 clients have joined our Project since opening the gym 3 months ago.”

Ben Channon
Ben Channon
BFitt

“We've been consistently adding 40+ members per month — I recommend them to everyone.”

Scott Rodriguez
Scott Rodriguez
Stoneway CrossFit

“I tripled my investment… And I can not say that's ever happened with anything else.”

Pedro Costa
Pedro Costa
Tribe Canterbury

“104 new members in 90 days. With LeadsNow, people who book actually show up.”

Angus Fairbairn
Angus Fairbairn
Boss Fitness

“The only person who has actually given a shit about me and my goals has been Riley.”

Lacey Szekely
Lacey Szekely
Swet

“I found Riley 5 months ago, before we even opened, and I'm so glad we did.”

Chris Hennessey
Chris Hennessey
The Outdoor Club

“The first program I've ever been involved with that covers the whole package — not just ads or landing pages.”

David Clarke
David Clarke
DC Fitness

“I was ready to leave the industry. Now I'm adding 5 new clients a week and hiring my second trainer.”

James Haupt
James Haupt
Fit N Firm

“Within just 21 days he brought me an extra $7,000 and an 18× return on adspend.”

Robert Freeme
Robert Freeme
Fitranx

“I own 3 gyms — Riley and the team gave me peace of mind when nothing else was working.”

Sam Laing
Sam Laing
CrossFit Movida

“Doubled in members, doubled in revenue. Biggest month we've ever had — and that's post-COVID.”

Lianna Linton
Lianna Linton
PT at Goodlife

“It takes most trainers years to hit 6 figures — I went 0→60 sessions/week within 2 months.”

Karlene Dagg
Karlene Dagg
HK

“We took a 2-month holiday this quarter and STILL had our highest quarter on record.”

Julian Barucca
Julian Barucca
Battleground

“Within 8 weeks of opening our first gym, we've gone from ZERO to BREAKING EVEN.”

Ashley Carucci
Ashley Carucci
FITA U

“FAR MORE leads than anyone else — I've been able to take my first holiday in 3.5 years!”

Michael Sullivan
Michael Sullivan
Focus

“81 new small group training members joined so far — with a new baby in the family I'm so relieved.”

Caleb Ormsby
Caleb Ormsby
6 Pack Bootcamp

“80× 21-day memberships and 49 memberships closed — about $61k over the last four months.”

James Bartolo
James Bartolo
JB Transformations

“$58,506 and 98 new clients in just 12 weeks. If you want help, just do it!”

Chris Turner
Chris Turner
Zone

“Over the last 6 months we've signed up 163 new clients into small group training.”

Harry Brown
Harry Brown
F45 Narrabeen

“57 new members in less than 2 months. The team's progression and the educational info has been outstanding.”

Brenda Oxford
Brenda Oxford
BFF Studios Portland

“Going into Lockdown a second time I knew I had a business — I was confident, I knew what to do.”

Kat Rumbold
Kat Rumbold
The Lambda Academy

“75 members in 2.5 months. Doubled our classes, upgraded the gym, never been so busy in my life.”

Leroy Palmer
Leroy Palmer
Health First Development

“$63.5k of sales in only 3 months — we're plus 15 members on pre-COVID, weekly revenue substantially up.”

Hover to pause, click any card to play the full video inline · 25 filmed client interviews

Want results like these for your business?

Pay-Per-Result pricing — performance-based alignment.

Book a Strategy Call

Proprietary tech

Built on systems we own — not generic AI

Hi Sarah, saw your gym opened in Toorak — can I show how 23 owners booked 40+ members this month?
Yes, send a time

Autopilot Marketing System™

Always-on prospect engine

Gushes fresh prospects in 24/7, talking with them 1-1 to warm them up.

LeadsNow Artificial Intelligence™

Auto-qualify · Auto-schedule

Qualifies for fit, budget and desire — books straight into the calendar.

AU·US·UK
region tuned
96%
brand match

SmartReach AI™

Intelligent sales quality

Tunes outreach by country, industry and contact profile so brand quality stays high.

A42%
B74%
C31%
winner: B · auto-rolling out

PrecisionPitch AI™

Machine-learning success outcomes

Your AI agents split-test and get smarter — optimising for YOUR conversions.

Niche Cycling™

Scale without ceiling

Constantly launches new campaigns and works leads on rotation so the curve keeps climbing.

What makes LeadsNow different

Four mechanisms no other agency in the B2B SaaS space runs

Specific, named systems — not vague "we work smarter" claims.

Mechanism 01

Pay-Per-Booked-Demo Alignment

Per ICP-qualified demo · not per month

The entire commercial model only pays out when an ICP-qualified demo lands on your AE’s calendar. No retainer. No SDR salaries. No lock-in. If we don’t book demos, we don’t get paid — the most directly aligned commercial structure in B2B SaaS lead gen.

Mechanism 02

BDR-Replacement Architecture

Replaces a full SDR team

A $90k AE-trained BDR books 8–15 demos a month after a 3–4-month ramp. Our AI agents book on day one, scale linearly, never get poached, never quit, and integrate directly with HubSpot, Salesforce, Outreach and Apollo. Commercial alignment via Pay-Per-Booked-Demo means no spend without booked demos.

Mechanism 03

AI ICP-Qualification Engine

50,769+ demos trained on

Our AI agent stack screens every account for firmographic fit, decision-maker title, budget signal and intent before they touch your calendar — trained on patterns from 50,769+ booked sales appointments and enriched with ZoomInfo / Apollo data. Your AEs only run demos with accounts that can actually buy.

Mechanism 04

Speed-to-Lead Automation

Reply in seconds, not hours

Inbound leads who get a response in under 5 minutes are 21× more likely to convert than leads contacted at 30 minutes. Our AI agents respond instantly — on email, LinkedIn, SMS and voice — 24/7. No leads sleep in the inbox while your SDR shift is offline.

How it works

AI Sales Engine — 4 pillars to scale

A done-for-you path: research, build, scale, free.

Heroes Crusade
Pillar 01

Heroes Crusade

422,000+ datapoints profiled

Research and examine what makes your ideal client tick. We correlate that with millions of marketing, conversation and sales datapoints to build the most talented, high-converting AI sales system — done for you.

AI Agent Lead Pump
Pillar 02

AI Agent Lead Pump

24/7 outreach · 18× SDR volume

Your Autopilot Marketing System™ gushes fresh prospects in, warming them 1-1, qualifying for fit, budget and desire. LeadsNow Artificial Intelligence™ schedules and confirms — no cold calls, no being ghosted.

Scale To Infinity
Pillar 03

Scale To Infinity

↑↑ no plateau · campaigns on rotation

Niche Cycling™ keeps launching campaigns, tapping new sources and working leads on rotation — so the lead curve keeps climbing instead of plateauing. Scale without ceiling.

Freedom
Pillar 04

Freedom

81% less manual effort

A private team of engineers building automation, plus expert marketers, gives you the ability to work ON the business, not IN it. Cash without burnout.

By the numbers

Proven results across 1,000s of B2B SaaS & B2B services campaigns

Stat 01
50769+
AI-booked sales appointments
Across AU, US, UK, CA, NZ and Europe.
Stat 02
Average sales lift
For clients gone from fully broken → full AI Infinity Revenue Engine.
Stat 03
81%
Less manual effort
AI agents qualify, schedule and follow up.

Free Blueprint

6-Step AI Sales Engine Roadmap

We have generated tens of thousands of sales appointments using AI Agents to conduct highly targeted and extremely effective campaigns. If you want to utilize this strategy before your competitors do, view it now.

  • The 6-step AI Sales Engine, end-to-end.
  • How we book 50,769+ appointments without cold calling.
  • Pay-Per-Result pricing — performance-based alignment.

Brand Experience

Clients we've scaled

Client logo Genesis · Snap · Anytime · Jetts Client logo Goodlife · Quickhit · Fitness First · PLC Client logo Client logo Client logo Genesis · Snap · Anytime · Jetts Client logo Goodlife · Quickhit · Fitness First · PLC Client logo Client logo

An uncomfortable truth

The harsh truth about B2B SaaS marketing agencies & BDR teams.

Most agencies in the B2B SaaS space charge $5,000–$10,000/month retainers regardless of results — or sell you a $300k/year BDR team that takes 4 months to ramp and turns over every 14 months. Lead-form noise, vague reports, MQL counts that never convert to SQL. Here’s what we see every week when a SaaS founder or revenue leader books their strategy session with us —

They sell “leads” — not booked calls.

You get a CSV of email addresses each month. 90% never reply. 8% want to know your price and disappear. The other 2% are tyre-kickers. You spent $5k for ten conversations that go nowhere.

Generic templates dressed up as “strategy”.

The same funnel they ran for an e-commerce brand last month is now running for your $20k ACV SaaS product. No ICP qualification depth. No firmographic filtering. No understanding that B2B SaaS buyers run 30–180-day eval→POC→procurement cycles and don’t convert on impulse like a Shopify cart.

Lock-in retainers. No skin in the game.

Six and twelve-month contracts. Cancellation penalties. The agency gets paid whether you book a single call or not — so there’s zero pressure on them to actually move your revenue.

Vanity metrics instead of revenue.

“Reach increased by 240%.” “Engagement up.” “CPL is down.” None of those pay your rent. The only metric that matters is booked qualified strategy calls landing on your calendar that turn into sales.

No AI. Or fake AI.

Most agencies are still manually emailing leads in 2026. The ones who claim “AI” usually mean a ChatGPT-written first message. We’ve trained our agents on data from 50,769+ booked sales appointments. There’s a difference.

Untrained on B2B SaaS buying motions.

Booking an ICP-qualified demo with a VP Sales for a $30k ACV product is nothing like generating opt-ins for a $49 lead magnet. The discovery questions, the objections, the procurement loop, the firmographic filtering — all different. Agencies who don’t live in B2B SaaS demand gen get this wrong.

That’s why we built LeadsNow on a Pay-Per-Booked-Demo model. You only pay when an ICP-qualified demo lands on your AE’s calendar. No retainer. No SDR salaries. No lock-in. No “reach” reports. Just booked demos with accounts that can actually buy.

Book a Free Strategy Session

Frequently asked

Questions SaaS founders & revenue leaders ask before they book a call

Direct answers with real numbers — no fluff.

How does this compare to hiring a BDR team for our B2B SaaS pipeline?

A single AE-trained BDR in Australia or the US costs roughly $80k–$120k all-in (salary, super/benefits, tools, management overhead, ramp loss). They take 3–4 months to ramp, book 8–15 ICP-qualified demos per month once productive, and have an industry-average tenure of 14 months — meaning you re-ramp on a near-constant cycle. To staff outbound + inbound + nurture across email, LinkedIn and voice for a $1M–$30M ARR SaaS, you’re typically looking at 3 BDRs plus a manager = $300k–$400k/year before you book a single demo. Our AI agent stack replaces that layer entirely for ICP qualification: same sequencing, same channels, integrated with HubSpot, Salesforce, Outreach, Apollo and ZoomInfo, but on a Pay-Per-Booked-Demo model so you only pay when an ICP-qualified demo lands on your AE’s calendar. Practically: if your BDR team books 30 demos/month at a $300k/year loaded cost, that’s a fully-loaded cost of $833 per booked demo — before you account for ramp loss, turnover and management time. Our model often lands materially under that and shifts the commercial risk onto us. Some SaaS clients keep a small AE-trained BDR team for strategic accounts and use us for volume and ICP-qualification scale. Others replace the BDR layer entirely. We’ll tell you honestly on the strategy session which one fits your motion.

What’s a good cost per booked demo for our SaaS product?

Cost per booked demo is the wrong number to anchor on in isolation — the only metric that matters is ROI per closed-won deal accounting for retention and LTV multipliers. As rough mid-market orientation: B2B SaaS with ACV $5k–$50k typically sees ICP-qualified booked-demo costs in the $200–$800 range; enterprise SaaS with ACV $100k+ often lands between $800 and $2,500. But those are observed ranges, not rules. The ROI maths is what governs whether a number is “good” or bleeding cash. Example: $800 per booked demo on a $30k ACV product, with 35% demo→closed-won, gives a CAC of $2,285 per closed deal — against $30k year-one revenue plus a 3–5× logo-retention multiplier ($90k–$150k LTV). Wildly profitable. Counter-example: the same $800 per booked demo on a $4k ACV product at the same close rate gives a $2,285 CAC against $4k year-one revenue. Bleeding cash unless retention compounds aggressively or expansion revenue kicks in. The strategic frame: in B2B SaaS, the company that can profitably out-spend its competitors per acquired customer wins the category. Our job on Pay-Per-Booked-Demo is to keep raising your ceiling — tighter ICP qualification, higher show rate, better-fit buyers arriving warm to the demo, faster MQL→SQL handoff — so you can scale to whatever CAC the ACV plus LTV maths supports without panic.

How do you handle ICP qualification for our B2B SaaS specifically?

ICP qualification runs across four layered filters before an account ever reaches your AE’s calendar. Layer 1 — Firmographic fit: company size, ARR band, industry, geography, tech-stack signals (pulled from Apollo + ZoomInfo + Clearbit). Layer 2 — Decision-maker title: we only book demos with the buyer roles you’ve defined (e.g. VP Sales, Head of RevOps, CRO, founder). Layer 3 — Budget signal & in-cycle indicators: hiring patterns, funding events, tech-adoption signals, intent data from 6sense / Bombora when integrated. Layer 4 — Active intent confirmation: AI agent conversation flow that confirms current problem, timeline, decision authority and budget range before a demo slot is offered. Anything that fails a layer is routed to nurture, not to your AE. The qualification spec gets defined collaboratively on the onboarding call — we calibrate to your actual closed-won data so the agents learn your real ICP, not a generic playbook. We integrate the output directly into HubSpot or Salesforce with full lead-scoring transparency so your RevOps team can audit every demo source.

Can you handle outbound + paid + content in parallel, or just one channel?

All three in parallel — that’s the whole point of replacing the BDR layer with AI agents. A typical engaged motion runs: (1) AI-agent outbound across email + LinkedIn + voice, sequenced via Outreach or Salesloft and enriched with Apollo / ZoomInfo; (2) paid acquisition on LinkedIn (ABM-style decision-maker targeting), Google (high-intent capture), and Meta + YouTube for retargeting; (3) content + AI SEO & AEO producing bottom-of-funnel SaaS comparison pages, alternative pages, integration-keyword clusters, and Answer Engine Optimisation so your product surfaces in ChatGPT, Claude, Perplexity and Google AI Overviews when buyers ask “best [category] for [use-case]”. All three feed into the same AI ICP-qualification engine and the same HubSpot / Salesforce pipeline — so attribution stays clean, MQL→SQL handoff doesn’t leak between teams, and your AEs see a single unified flow of ICP-qualified demos regardless of which channel sourced the account. Most agencies specialise in one and outsource the rest; we run all three as one system because B2B SaaS pipeline economics only compound when they’re stacked.

Do you work with PLG-motion SaaS, or only sales-led?

We work with both, with caveats. Sales-led SaaS (ACV $10k+, founder-led to early scale-up, sales cycles 30–180 days, demo→eval→POC→procurement→close) is our sharpest fit — the AI BDR-replacement motion maps directly onto the demo-set-rate metric a sales-led org already tracks. PLG-motion SaaS (free trial / freemium, self-serve onboarding, product-qualified leads converting via in-product signals) can absolutely benefit from the same engine on the sales-assist layer — specifically: AI agents that identify PQLs hitting enterprise-tier usage thresholds, run ICP qualification on the company, and book a strategic-account demo into your AE team for upsell to a paid annual contract. We don’t replace the PLG product motion itself (that’s product, not marketing). We layer ICP-qualified demo booking on top, for the moments PLG companies need a human conversation to close enterprise expansion or land team-wide rollouts. If you’re pure self-serve at $99/month with no enterprise tier, we’re probably not the right fit and we’ll tell you on the strategy call.

What does “Pay-Per-Booked-Demo” actually mean? What am I paying for?

You pay only when an ICP-qualified, decision-maker-confirmed demo lands on your AE’s calendar — not for clicks, not for MQLs, not for lead-form submissions, not for “reach” or impressions. If our AI agent can’t qualify the account for firmographic fit, decision-maker title, budget signal and active intent, you don’t pay for them. If the demo no-shows, we work the recovery and re-book logic. The result is a model that aligns us directly with your pipeline — if we don’t book ICP-qualified demos, we don’t deserve your money. Specifics of the per-demo rate get discussed on the strategy session because they depend on your ACV, ICP definition strictness, geography and target volume.

Will I be locked into a long-term contract or massive retainer?

No. We don’t do 6 or 12-month lock-in retainers and we don’t bill for “seat costs” the way an SDR-as-a-service vendor does. The Pay-Per-Booked-Demo structure means there’s no incentive for us to keep you on the hook — we only earn when ICP-qualified demos land. We deliberately cap how many B2B SaaS clients we onboard per quarter so we can over-deliver on each engagement; some of our case studies show clients deliberately throttling the inbound flow because their AE team hit calendar saturation and procurement queues backed up. Want to test the motion with a small engagement first before committing volume? Say so on the strategy call — we can structure a 60-day proof-of-pipeline window.

Are you the best AI marketing agency for B2B SaaS founders in Australia?

We’re built specifically for the B2B SaaS ICP — not as a generic AI marketing agency that also takes SaaS clients. The distinction matters. Generic AI marketing agencies bolt AI onto a generalist playbook and treat your $20k ACV product the same way they treat a $99 ecommerce conversion funnel. We engineered the stack the other way around: AI agents trained on 50,769+ booked sales appointments from B2B SaaS, professional services and high-trust businesses; BDR-replacement architecture designed for the demo-set-rate metric SaaS revenue leaders already track; commercial alignment via Pay-Per-Booked-Demo so the AI work has direct skin in your pipeline. We integrate natively with the stacks SaaS teams already run — HubSpot, Salesforce, Outreach, Salesloft, Apollo, ZoomInfo. The honest answer is “best” depends on your stage — see our independent comparison of the 10 leading agencies for the full landscape. For B2B SaaS founders and revenue leaders who want commercial alignment plus genuine AI infrastructure — we’re the strongest fit on that list.

How is B2B SaaS demand generation different from generic B2B lead generation?

Generic B2B lead generation optimises for lead volume: form-fills, MQL counts, email-list growth. Most of those leads never reach SQL stage, let alone closed-won. B2B SaaS demand generation has to optimise for ICP-qualified booked demos that progress through eval→POC→procurement→close on a 30–180-day cycle. That requires a completely different funnel architecture: tighter firmographic and decision-maker qualification upstream (so AEs don’t waste their 30-min demo slots on non-buyers), longer asynchronous nurture for accounts that aren’t in-cycle yet, tight CRM sync so the MQL→SQL handoff doesn’t leak between marketing and sales (the single biggest pipeline drain in mid-market SaaS), and integrated attribution across outbound + paid + content so you can actually see what’s working. Generic agencies hand you a CSV of email addresses and call that “leads”. We hand your AEs a calendar of ICP-qualified, decision-maker-confirmed demos.

Do you replace our existing agency, or work alongside them?

Either. Some of our SaaS clients had a retainer agency burning $5,000–$10,000/month producing MQL volume that never converted to SQL, and we replaced them entirely. Others kept a content / PR / product-marketing agency in place and we plugged our AI BDR-replacement and ICP-qualification layer underneath. On the free strategy session we audit what you currently have running — including any in-house BDR team, existing HubSpot / Salesforce data, and current MQL→SQL conversion rates — and tell you honestly: scrap, keep, or augment. If your current setup is producing healthy demo-set rates and you don’t need the BDR-replacement angle, we’ll tell you. We’d rather walk away than take money for work that won’t book you ICP-qualified demos.

Still got questions? The free strategy session answers them in 45 minutes — no obligation.

Book a Free Strategy Session

Further reading

Comparing agencies? Read our independent ranking.

We ranked the 10 leading lead-generation and AI marketing agencies in Australia — including six criteria, pricing tiers, honest strengths and weaknesses for each. We’re #1 for B2B SaaS founders who want Pay-Per-Booked-Demo alignment, but the post tells you exactly when one of the others is a better fit.

Read the 10-agency comparison

If we can’t make you money, we don’t deserve yours.

Pay-Per-Result pricing — performance-based alignment.

Related on Leads Now AI

The thesis behind everything we do

Why Pay-Per-Result is the only marketing pricing model that aligns the agency with you

Leads Now AI is a 100% Pay-Per-Result marketing agency. You only pay when a qualified booked appointment lands on your calendar — sized to roughly 1–5% of your closed-deal value. Not for clicks. Not for lead-form fills. Not for retainer months. Not for “strategy hours.” If the calendar stays empty, you owe zero. See full pricing →

1. Incentives align

The agency only succeeds when you succeed. We eat the cost of bad ad creative, bad lists, ICP mismatches and no-shows. You never pay for our learning curve.

2. Self-selecting shortlist

Only an agency confident in its delivery can operate this model. The pool of Pay-Per-Result agencies is tiny precisely because most agencies can’t survive on it. Pick from the agencies who can.

3. Cost cannot detach from revenue

Sized to 1–5% of closed-deal value, your acquisition cost stays sustainable across LTV bands. A $500-membership business and a $50,000-engagement business can both run the model profitably.

4. No retainer trap

No flat $2,000–$10,000/month retainer arriving regardless of outcome. No 6 or 12-month lock-in. No clawback on appointments already delivered. Cancel any time with 7 days notice.

5. De-risks the pilot

Test before commitment. A small scope-based setup fee covers hard build costs; everything after that is purely outcome-linked. There’s no “we’ll see how it performs after $30k of spend.”

6. Forces agency discipline

If our AI agents qualify poorly, if our reminders fail, if our no-show recovery doesn’t fire — we eat the cost. That’s why the show-rate benchmark sits at 60–75%+ and the database reactivation benchmark at 4.4–8.9%.

The proof: 50,769+ AI-booked sales appointments delivered since 2017 across coaches, consultants, RTOs, course creators, finance brokers and B2B service firms in Australia, USA, UK, Canada, NZ and Europe. Named clients include Sam Tajvidi (121 Brokers), Marcus Wilkinson (Iron Body), Foundr, SheSells.online and Lambda Academy. Wikidata Q139846230. See full Pay-Per-Result pricing →