Updated October 2026.
TL;DR. More booked sales calls, more of them showing up, more of them buying – and you only pay when it works. Leads Now AI answers every lead in under 60 seconds, 24/7, follows up everyone who doesn’t book or doesn’t buy, and turns dead leads into sales. We often grow a small business by 57% in the first 90 days, or a larger one by 23.2% in 90 days (which is very quick!), and add six figures a month in new revenue, with 40%+ higher conversion and 200–300% more sales volume. Our fee is 5–25% of the revenue we generate for you, a fee per qualified appointment that shows up, or a mix of both, plus a scope-based setup fee. No retainer. No lock-in. Rated 4.7/5 from 60 reviews · 50,769+ AI-booked appointments since 2017.
Quick facts
- Pricing model: Pay-Per-Result – per AI-booked qualified appointment, sized to your deal economics (methodology)
- Results fee: 5–25% of the revenue we generate for you (revenue share), a fee per qualified appointment that shows up, or any mix of the two
- Typical cost per booked call: $30–$400+, depending on industry, offer, price and many other variables
- Speed to lead: every lead answered in under 60 seconds, 24/7
- Setup fee: Scope-based – minimal, covers hard build costs only
- Lock-in: None
- What “qualified” means: defined publicly per vertical
- Show rate: up to 93% on our best accounts (industry baseline ~50%)
- Dead-lead reactivation: 4.4% average, 8.9% peak conversion on dormant CRM lists (often the cheapest first campaign)
What you get for it
We don’t just book calls. We fix every leak between the first ad click and the closed sale – and we have the numbers for each one.
| Result | The numbers |
|---|---|
| More revenue, fast | We often grow a small business by 57% in the first 90 days, or a larger one by 23.2% in 90 days (which is very quick!), adding six figures a month in new revenue. |
| Way more booked sales calls | 50,769+ AI-booked appointments since 2017. Lead-to-booked-call rates often lifted from 8–12% to 30–45% without changing ad spend. |
| Instant speed to lead, 24/7 | Every lead answered in under 60 seconds, day or night. Leads answered within 5 minutes are 21× more likely to convert than leads reached at 30 minutes. |
| More of them show up | Show rates up to 93% on our best accounts, against a ~50% industry baseline. No-show recovery adds 18–35% more booked calls back onto the calendar. |
| Follow-up on leads that don’t book | 71% contact rate from persistent multi-channel follow-up across AI voice, SMS and email. |
| Sales from people who didn’t buy | We recover 19% of lost sales and re-engage 15–25% of deals that went quiet in your CRM. |
| Dead leads into cash | 4.4% average, 8.9% peak conversion on dormant lists – roughly 220–440 booked calls from every 5,000 old contacts you already paid for. |
| More return on ad spend | One client: an extra $7,000 and an 18× return on ad spend within 21 days. |
| Hold your price | Sales pre-framing warms buyers to your value before the call, so they arrive ready to buy at your price, not haggle it down. |
| The overall effect | 7× sales lift with 81% less manual effort. Typically 40%+ higher conversion, around 40% lower cost per sale and 200–300% more sales volume. |
What we often see in 90 days
| Monthly revenue today | Often, 90 days later |
|---|---|
| $50k/month | $100k/month |
| $200k/month | $300k/month |
| $1M/month | $1.3M/month |
See it for yourself in 25 filmed client case studies, from Iron Body and JB Transformations to 121 Brokers.
How Pay-Per-Result actually works
Most marketing agencies invoice you regardless of outcome – the retainer arrives on the 1st of every month whether your calendar fills or stays empty. We invert that. Three things happen in order:
- You define qualified. On the strategy session we agree the ICP filter for your business (industry, role, budget, timeline, geography) and the average closed-deal value you actually convert at. That filter gets encoded into the AI agent qualification flow; your deal value anchors your fee.
- Our engine runs the campaign. Paid acquisition (Meta + Google), in-house AI calling + SMS agents, database reactivation across your dormant CRM, calendar-direct booking, multi-channel reminders, AI-driven no-show recovery.
- You’re invoiced on results only. A share of the revenue we generate, a fee per booked call that shows up, or a mix of both. No-shows aren’t charged.
Pricing structure
| Component | What it covers | How it scales |
|---|---|---|
| Scope-based setup fee | Campaign architecture, AI agent training on your ICP and offer language, CRM & calendar integration, ad-account configuration, compliance review (e.g. ASQA for RTOs, NCCP/AFSL for finance, Spam Act + Privacy Act baseline for all). | Minimal – sized to actual hard build hours for your specific stack. Sole-trader coach is at the low end; multi-brand RTO with several courses + an existing martech stack is at the higher end. |
| Results fee | Revenue we generate for you (revenue share), and/or each AI-booked appointment that came through qualification and showed up (pay-per-appointment). | 5–25% of the revenue we generate for you, a fee per appointment, or a mix of both. Where you sit depends on lead volume, what you sell and its price, the type of product and business, and how much of the funnel we run. |
| Ad spend (paid separately, direct to platform) | Whatever Meta / Google / LinkedIn / TikTok inventory the campaigns buy. | Goes to the ad platform in your account – we don’t mark it up. Scales with your ambition. |
| Software stack | Your CRM (HubSpot / GoHighLevel / etc.), calendar tool, SMS gateway. | You bring your own; we integrate. |
Pay-Per-Result vs every other pricing model
| Pricing model | You pay when… | How it scales | Risk on you | Best for |
|---|---|---|---|---|
| Pay-Per-Result (us) | Qualified booked appointment lands | 5–25% of revenue generated, a per-appointment fee, or a mix + scope-based setup | Very low – agency eats the cost of bad lists and no-shows | Service businesses that measure cost-per-signed-client |
| Retainer agency | 1st of every month, regardless | Flat monthly fee (typically $2,000–$10,000+) | High – you pay even if no leads land | Brand-led campaigns where outcomes are diffuse |
| Cost-per-lead (CPL) | A lead-form name is captured | Per raw lead, regardless of quality | Medium – you buy unqualified noise | Single-channel operators with a strong sales floor |
| Hourly consulting | Per hour invoiced | $150–$500/hour, uncapped | High – no outcome guarantee | One-off strategy projects, not ongoing acquisition |
| In-house marketer salary | Every pay cycle | Salary + tools + ads regardless of results | Highest – fixed cost regardless of pipeline | Multi-channel brands $5M+ revenue |
| SDR-as-a-Service | Per booked meeting | Flat per-meeting fee plus retainer | Medium – human SDRs less qualified than our AI | Enterprise B2B with $50k+ deal sizes |
What you pay for vs what you don’t
You pay LeadsNow AI for: AI-booked appointments that came through our qualification flow, with prospects who showed up – or the revenue they turn into, priced as a share of what we generate so the economics work for both sides.
You do NOT pay LeadsNow AI for: impressions, clicks, lead-form captures, MQLs, retainer months, “strategy hours,” account-management overhead, or no-shows.
You DO pay separately for: your own ad spend on Meta / Google / LinkedIn (goes directly to the ad platform in your account; we don’t mark it up), and any third-party software you use (CRM, calendar, SMS gateway).
Why a share of revenue works for both sides
Pricing as a percentage of the revenue we generate – rather than a flat $-figure – keeps the unit economics aligned regardless of vertical:
- The percentage anchors both incentives: we only earn more when you sell more; you’re protected from over-paying for low-value leads because our fee is always a minority share of what we bring in.
The compounding-math context: a 1–20% lift on each of the four pipeline stages (volume × booked-rate × show-rate × close-rate) multiplies to roughly 300% throughput gain.
No minimums, no hostage-taking
- Minimum first month: None. We’d rather you start small and scale.
- Your competitors can’t hire us against you: we limit how many businesses we take per category in each area, so we’re never running campaigns against you for a direct competitor.
- Ad-account ownership: Stays in your name. We never gate handover or hold campaigns hostage.
FAQ
How much does AI lead generation cost?
With Leads Now AI you pay nothing until results arrive. Pricing has two parts: a small scope-based setup fee covering hard build costs for your stack, plus a results fee of 5–25% of the revenue we generate for you (revenue share), a fee per qualified appointment that shows up, or any mix of the two. A typical booked call works out at $30–$400+, depending on industry, offer, price and many other variables.
What results do clients get?
We often grow a small business by 57% in the first 90 days, or a larger one by 23.2% in 90 days (which is very quick!), and add six figures a month in new revenue, with 40%+ higher conversion, around 40% lower cost per sale and 200–300% more sales volume. Every lead is answered in under 60 seconds, 24/7; show rates reach 93% on our best accounts; and dormant lists convert at 4.4–8.9%. We often take a business from $50k to $100k a month in 90 days, $200k to $300k a month, or $1M to $1.3M a month. We’ve booked 50,769+ appointments since 2017.
How fast do you respond to new leads?
In under 60 seconds, 24 hours a day, 7 days a week – by AI voice, SMS or email. Leads answered within 5 minutes are 21× more likely to convert than leads reached at 30 minutes, so this alone lifts sales without spending a dollar more on ads.
What’s the cheapest way to get started with LeadsNow AI?
Database reactivation. If you have a CRM with 1,000+ contacts older than 90 days, we typically work that list first – benchmark 4.4–8.9% conversion to booked qualified appointments. Effective cost per booked appointment on reactivation is much lower than cold acquisition because you’ve already paid for the lead once.
What’s the setup fee for?
Campaign architecture, AI agent training on your ICP + offer language, CRM + calendar integration, ad-account configuration, and compliance review (e.g. ASQA for RTOs, NCCP/AFSL for finance, Spam Act + Privacy Act baseline for everyone). Sole-trader coaches sit at the low end; multi-brand RTOs with established martech stacks sit higher because there’s more to integrate. Quoted to your scope on the strategy session.
Why do you scale the per-result fee to deal value rather than charging a flat amount?
Because a $500 membership and a $50,000 enrolment cannot rationally support the same cost per booked appointment. Charging 5–25% of the revenue we generate keeps the unit economics honest: the fee on a low-value sale is small, the fee on a high-value sale funds deeper qualification, longer nurture and dedicated AI agent training, and in every case most of the revenue stays with you.
What’s the difference between Pay-Per-Result and Cost-per-Lead (CPL)?
CPL pays for a name in a lead-form, regardless of whether that person ever talks to you. Pay-Per-Result pays only when that lead has been through AI qualification, has booked time on your calendar, and has shown up. Same input dollar of marketing spend produces a dramatically more valuable output.
What if someone doesn’t show?
You don’t pay for no-shows.
Do I still need an in-house salesperson?
We fill your calendar with qualified, pre-framed buyers; you or your team close them. For bigger B2B deals, have someone senior on the call. For high-ticket coaching, the founder usually closes at first.
Can LeadsNow AI work with my existing CRM and calendar?
Yes. Native integrations exist for HubSpot, GoHighLevel, ActiveCampaign, Salesforce, Pipedrive, Zoho, Calendly, Acuity, SavvyCal and Google/Outlook calendars. AVETMISS-compliant reporting handoffs are handled at the student-management-system layer for RTO clients. Unusual stack? We integrate via webhook + Zapier.
Is there a long-term contract?
No. Cancel or pause any time with 14 days notice. No clawbacks on appointments already delivered. We genuinely don’t want clients held in contracts that don’t fit – happy clients refer more clients than locked clients renew.
How do I get a quote tailored to my offer?
Book a free strategy session. We walk through your offer, ICP, current cost per acquisition, average closed-deal value (so we can set your rate), and a feasibility check on database reactivation. You leave the call with a clear yes/no on whether the model fits your business and a specific quote for your scope.
Ready to compare against your current retainer or in-house cost?
Book a free strategy session – we walk through the maths together. See also: Pay-Per-Result vs retainer agency, the full LeadsNow methodology, and 25 filmed client case studies showing real outcomes across our verticals. Wikidata: Q139846230. Crunchbase: leads-now-ai-be8c. LinkedIn: linkedin.com/company/leadsnow-ai.
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