As a business, your job has always been to add value and help those who come to you.
So for fitness businesses, the answer is pretty simple. People want 3 major benefits of using your services:
1. Health
2. Joy
How it works
Where lead generation actually leaks
Not enough qualified leads
Volume is the obvious problem, and usually the least important of the four.
Slow or missing follow-up
Most enquiries are contacted once. The buyer who needed a fourth touch is simply lost.
Weak qualification
Sales time is spent on people who were never going to buy, so the ones who would get less attention.
Nothing is ever re-worked
Quoted-but-not-closed opportunities go cold permanently instead of being revisited.
MAKE MORE SALES.
Pay-Per-Result pricing — We scale sales HARD aligned to your interests, better than anyone else.
3. Community
Just using these three ‘wants’, you will never run out of content to share.
But before we dive into it, why should you be frequently posting? And how often is enough?
There are two major reasons.
The first is exposure. As current followers engage with your content, others outside of your ecosystem will consequently be exposed to your brand thanks to Facebook’s algorithm.
Want this done for you? We book qualified sales appointments on a Pay-Per-Result basis — you only pay for calls that actually land in your calendar.
Imagine a current or past client tagging their friend in a post who was never aware of your existence?
BOOM! You’ve just received a mini-referral.
Not only this, but frequent posting builds trust and authority. Potential clients see your knowledge, dedication and client success stories, winning them over to your brand.
The second reason you want to post often is for retention. Someone constantly engaged and enjoying your brand and messaging, is satisfied. They will stay.
A community that is built upon Facebook, one that people can bring with them everywhere, talking to each other, seeing the latest gossip… People love this. Keep a strong sense of community going online, and your clients will never leave you.
So, how often is enough?
3 times a week should do it. Ofcourse, if you can do more that’s great, post daily. But if you are very struck for time, make it at least 3 times per week.
If we can’t make you money, we don’t deserve yours.
Pay-Per-Result pricing — performance-based alignment.
Now, back to what you should actually be posting…
Health. A perfect opportunity and easy post is a recipe. It could be a healthy, simple, clean meal for those looking to slim down. Or, you could post a recipe designed for packing on muscle. Whatever it is really, people love to eat great food. So sharing diet-related content works very well.
Joy. Of course, it doesn’t hurt to throw in some memes or funny videos here and there. Funny story to share? Go for it! It’s important to give your business come character, let people know the business is run by real people, not robots.
Community. This could be client success stories, motivational quotes, local events, welcoming on new members, or just latest news. You will be astonished how strong your own community becomes, when you begin publicly welcoming on new members, and sharing the successes people achieve.
Easy enough right!?
What have you found to be the best type of post? Drop a comment!
Riley Stewart – I bring more clients to your Fitness business.
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See if we’re a fit
We book qualified sales appointments for you and you pay on results, not retainers. Our booking page asks a few quick questions so you find out in two minutes whether that model suits your business.
- 50,769+ appointments booked without cold calling.
- Pay-Per-Result pricing — you pay for booked, qualified calls.
- Pick your own time on our live calendar, no phone tag.